KATE BACKHOUSE
London
Summary
I am a highly motivated commercial professional with over 10 years’ experience across sales, partnerships, and relationship management roles within both start-ups and global organisations. I have a strong track record of driving growth through commercial strategy, strategic partnerships, and new market development. Experienced in fast-paced, high-growth environments, I take ownership of initiatives from concept to execution and work closely with senior stakeholders to support long-term business expansion.
Overview
12
12
years of professional experience
Work history
Head of Partnerships
SCAN.COM
London
04.2024 - 03.2026
- I have consistently delivered UK commercial growth targets and driven month-on-month expansion of the UK partnerships business since joining in 2024, including achieving 53% year-on-year growth in B2B completed referrals (2025–2026).
- I own the UK B2B pipeline and revenue performance across multiple channels, contributing directly to overall UK commercial growth.
- I have built and managed key account relationships across primary care, private providers, medico-legal organisations, and imaging partners, increasing referral volume while supporting expansion of the UK provider network. Alongside this, I have managed and developed SDRs, strengthening pipeline generation and helping establish scalable sales processes to support continued growth.
- I play a key role in UK market strategy, identifying and executing new industry verticals beyond core referral channels to support long-term revenue growth.
- I developed the UK business case for entering the Life Sciences and Clinical Research market, engaging with pharmaceutical companies, global and mid-tier CROs, and research organisations to design pathways for delivering diagnostic imaging within clinical trials.
- I developed operational and commercial models enabling Scan.com to support multi-site and decentralised trial imaging, positioning the business as a diagnostic imaging partner for research and pharma-sponsored activity within the UK.
- In addition, I designed and launched a new private dementia screening pathway with leading London specialists, enabling comprehensive assessment and creating referral routes into the latest Alzheimer's treatments, including the new drug therapies from Eli Lilly and Eisai.
- I continue to build strategic partnerships across healthcare, research, and industry to support the scaling of Scan.com in the UK and US.
Head of Global Partnerships
WITHU
London
10.2022 - 02.2024
- Developed and executed a comprehensive sales strategy for the UK and APAC regions, establishing a strong foundation for business growth.
- Identified and pursued new B2B and B2B2C opportunities within HR and Loyalty teams globally, leveraging multiple product and service offerings to drive revenue generation.
- Collaborated with clients for a duration of 12 months, actively engaging in consultations to understand and address their challenges and objectives. Working with them to identify how our offerings could be effectively utilised to provide assistance and support.
- Created and nurtured strong client relationships across multiple countries, ensuring the longevity and success of partnerships.
- Collaborated closely with the CEO and CMO to discuss and implement new approaches for acquiring clients and overall business growth.
Partnership Development Lead
LIVESMART
London
11.2020 - 09.2022
- Developed and executed a comprehensive sales strategy for the UK market, driving significant business growth.
- Collaborated closely with the CEO and COO to develop innovative client acquisition strategies, driving the acquisition of high-value clients and enhancing the organisation's market position.
- Prepared a wide range of written communications, documents, and reports, to support business operations and decision-making processes.
- Evaluated learning outcomes against business needs and implemented plans aligned with objectives.
- Proactively identified and pursued lucrative B2B opportunities, resulting in a substantial increase in revenue.
- Worked with global teams across the UK to help implement our service to its employees, working with them across a 6-12 month basis.
- Worked on strategic collaborations with esteemed third-party entities and college hospitals, leveraging these partnerships to conduct a interesting fertility study.
- Successfully engaged with hospital groups such as the NHS and HCA, forging mutually beneficial relationships and expanding the organisation's reach in the healthcare sector.
- Acted as a trusted resource for doctors and dieticians, providing them with valuable insights and updates on emerging health interests within corporate organisations.
- Proactively supported the team by taking on additional tasks and responsibilities, contributing to the overall success and growth of the organisation.
Sales Manager
AFFECTV
London
09.2019 - 11.2020
- Worked solely on new business with direct and agency clients.
- Worked to a target of increasing the direct clients from 3% to 20% by the end of 2020. Managed all incoming leads from direct partnerships.
- Prepared weekly reports.
- Worked closely with the trading and product team to help with the onboarding of a new client. Created bespoke proposals for clients.
- Pitched new and existing clients across different industries.
- Retained existing clients and substantially grew our client base, product line and sales volume.
Head Of Brand Partnerships
NOISE MEDIA GROUP
London
02.2016 - 11.2019
- Oversaw company strategy, commercial growth, and new business initiatives.
- Managed the brand partnership team, ensuring monthly revenue targets of 80k were consistently met or exceeded.
- Identified and approached companies that would benefit from the organisation's services. Successfully secured and retained a services contract with Superdrug worth over £90k.
- Collaborated with the digital marketing team to execute 360 marketing campaigns on various social media channels.
- Led Superdrug's H&B card influencer campaign in 2018.
- Managed the end-to-end sales process, including lead sourcing, meeting setting, understanding KPIs, and creating customised proposals and contracts.
- Secured over 40 new commercial partners across multiple industries.
Sales Negotiator
CLUTTONS ESTATE AGENTS
London
05.2014 - 01.2016
- Represented the agency professionally and provided excellent customer service to clients.
- Scheduled appointments for property viewings, mortgage advisors, and valuations.
- Negotiated with buyers and vendors through various communication channels.
- Collaborated with solicitors, building societies, and surveyors on property transactions.
- Utilised my knowledge of current market prices to accurately value properties.
Education
A-LEVELS - Psychology, PE, History of Art, Home Economics
St. Leonards Mayfield School
GCSES - Math's, English, English Literacy, Chemistry, Physics, Biology, Geography, PE, RE, Drama
St. Leonards Mayfield School
University of The West of England (1 year) - Criminology
University of The West of England
BristolSkills
- Leadership Experience
- Strong knowledge of HubSpot and Salesforce Great communication skills
- Time Management
- Strong lead development skills Leading meetings
- Strategy planning
- Relationship management B2b and B2c experience B2b2c experience
- Presenting and public speaking
- IT: Essential knowledge of Microsoft Word, Power Point, Publisher, Repit, Confluence, Miro, and Excel
- Problem-Solving
- Partner retention strategies
- Knowledge of crm systems
- AI platform knowledge - Claude, Gemini, ChatGPT
Timeline
Head of Partnerships
SCAN.COM
04.2024 - 03.2026
Head of Global Partnerships
WITHU
10.2022 - 02.2024
Partnership Development Lead
LIVESMART
11.2020 - 09.2022
Sales Manager
AFFECTV
09.2019 - 11.2020
Head Of Brand Partnerships
NOISE MEDIA GROUP
02.2016 - 11.2019
Sales Negotiator
CLUTTONS ESTATE AGENTS
05.2014 - 01.2016
A-LEVELS - Psychology, PE, History of Art, Home Economics
St. Leonards Mayfield School
GCSES - Math's, English, English Literacy, Chemistry, Physics, Biology, Geography, PE, RE, Drama
St. Leonards Mayfield School
University of The West of England (1 year) - Criminology
University of The West of England