Katarina Grantham

Streamlined data structures to improve operational efficiency, developed custom data models to support business processes, securely managed confidential databases, and analysed complex datasets to inform strategic decision-making.

Led regional CRM testing strategy and cross-functional decisions to boost customer engagement, using Python and SQL for data analysis and hypothesis validation.

Analysed CRM data across five regions using SAS, SQL, and Power BI to identify engagement opportunities, optimise customer journeys, and drive retention and CLV through cross-functional collaboration and KPI monitoring.

Analyzed CRM data with SQL to inform lifecycle strategies, built and personalized email marketing campaigns in Braze using Liquid Code, and managed cross-team projects to drive orders, adoption, and conversions.

Managed company-wide HubSpot CRM and sales workflows, optimized sales efficiency with AI tools (Gong & Apollo), and analysed Snowflake data using SQL and Tableau for strategic decision-making.

Coordinated multi-market billing and revenue analysis across 30+ finance teams, implemented Salesforce CRM for cross-market collaboration, led system development and training, and automated real-time reporting and client dashboards.

Automated financial reporting and KPI tracking in Excel with macros and developed tools to support sales and financial system implementation.