Kasia Rudnik
Summary
A strategic and innovative marketing leader with extensive expertise in luxury brand campaigns, loyalty program management and digital strategy. Renowned for driving revenue growth and enhancing brand presence through creative initiatives and data-driven decision-making. With a strong focus on customer experience and ecommerce optimisation, I am committed to achieving measurable business results while fostering long-term brand loyalty.
Overview
20
20
years of professional experience
Work history
Senior Director of Marketing
The Set Collection
London
2024.08 - 2024.12
- Oversee the global marketing strategy, driving brand visibility, customer engagement, and revenue growth
- Lead cross-functional teams to implement innovative campaigns and enhance ecommerce performance
Director of Digital, CRM & Loyalty
The Set Collection
London
2021.08 - 2024.08
- Directed digital operations and loyalty programs, driving customer retention and new member acquisition
- Developed data-led marketing strategies to optimize online presence and elevate conversion rates
Director of Ecommerce
The Langham, London
London
2018.01 - 2021.08
- Crafted and executed digital marketing strategies for the hotel and its F&B outlets, driving consistent revenue growth
- Managed campaigns across SEO, PPC, affiliates, and metasearch, achieving industry-leading ROI
Digital Client Services Manager
Marriott International
London
2015.04 - 2018.01
- Managed digital strategies for 20+ European hotels, enhancing online visibility and customer engagement
- Delivered tailored marketing solutions to meet individual property needs
Cluster Ecommerce Manager, Eastern Europe
Marriott International
London
2013.09 - 2015.03
- Implemented corporate ecommerce strategies for 15 properties, optimizing digital channels and revenue streams
PR & Marketing Manager
Marriott International
Warsaw, Poland
2011.12 - 2013.08
- Designed and executed marketing campaigns aligned with brand standards and business objectives
Marketing & PR Executive
InterContinental Hotels Group
Warsaw, Poland
2009.09 - 2011.11
Sales Executive with Marketing Responsibilities
Hyatt Regency Warsaw
Warsaw, Poland
2007.03 - 2009.08
Reservation & Conference Coordinator
Mamaison Warsaw
Warsaw, Poland
2006.05 - 2007.02
Front Office Assistant
IBB Grand Hotel
Lublin, Poland
2004.10 - 2005.05
Education
MA - European Management
University of Bournemouth
BA - Tourism and Recreation
Akademia Wychowania Fizycznego J. Piłsudskiego
Skills
- Luxury Destination Marketing
- Marketing
- Lifecycle & Loyalty Program Management
- Customer Segmentation & Insights
- Digital Channel Optimisation (SEO, SEM, PPC)
- Content Marketing & Social Media Strategy
- Social media marketing
- Conversion Rate Optimisation (CRO)
- CRM Systems (Salesforce, Cendyn)
- Partnership & Lead Generation Campaigns
- Data Analytics & ROI Measurement
- Leadership
Accomplishments
- Digital Strategy Realignment, Boosted website visits by 12% and direct revenue by 25% in just 18 months at The Set Collection.
- Loyalty Program Success, Launched The Set DISCOVERY program, growing loyal customer share by 10% and identifying 50% cross-brand revenue as incremental.
- Ecommerce Excellence, Achieved 27% revenue growth in the first year and 16% in the second year at The Langham, London, through optimized digital strategies.
Languages
English
Fluent
Polish
Native
German
Intermediate
Spanish
Elementary
Achievements
- Successful Rebranding Launch: Spearheaded the rebranding of The Set Collection, developing a cohesive brand identity that resonates with the luxury segment. Oversaw the creation of a refreshed visual and digital presence, including a revamped website, new marketing collateral and strategic communications. The rebranding resulted in a 20% increase in brand awareness, improved customer engagement metrics and positive media coverage in top-tier luxury and travel publications.
- Digital Strategy Realignment: Boosted website visits by 12% and direct revenue by 25% in 18 months at The Set Collection.
- Loyalty Program Success: Launched The Set DISCOVERY program, growing loyal customer share by 10% and identifying 50% cross-brand revenue as incremental.
- E-commerce Excellence: Achieved 27% revenue growth in the first year and 16% in the second year at The Langham, London, through optimized digital strategies.
Custom
- Marketing & PR Executive, InterContinental Hotels Group
- Sales Executive with Marketing Responsibilities, Hyatt Regency Warsaw
- Reservation & Conference Coordinator, Mamaison Warsaw
- Front Office Assistant, IBB Grand Hotel
References
References available upon request.
Timeline
Senior Director of Marketing
The Set Collection
2024.08 - 2024.12
Director of Digital, CRM & Loyalty
The Set Collection
2021.08 - 2024.08
Director of Ecommerce
The Langham, London
2018.01 - 2021.08
Digital Client Services Manager
Marriott International
2015.04 - 2018.01
Cluster Ecommerce Manager, Eastern Europe
Marriott International
2013.09 - 2015.03
PR & Marketing Manager
Marriott International
2011.12 - 2013.08
Marketing & PR Executive
InterContinental Hotels Group
2009.09 - 2011.11
Sales Executive with Marketing Responsibilities
Hyatt Regency Warsaw
2007.03 - 2009.08
Reservation & Conference Coordinator
Mamaison Warsaw
2006.05 - 2007.02
Front Office Assistant
IBB Grand Hotel
2004.10 - 2005.05
BA - Tourism and Recreation
Akademia Wychowania Fizycznego J. Piłsudskiego
MA - European Management
University of Bournemouth