Summary
Overview
Work history
Education
Skills
Websites
Certification
Timeline
Generic

Karuna Gingell-Beckmann

Brighton,UK

Summary

Data-Driven Bloomreach Expert | CRM Retention Strategist | Peak Performance Architect

Results-focused retention specialist with expertise in Bloomreach data architecture, lifecycle marketing, and customer behavior analytics. Proven track record of:

  • Reducing churn & boosting LTV through hyper-targeted segmentation, campaign optimization, and multi-channel execution (email/SMS/WhatsApp)
  • Leading high-impact peak trading strategies (Black Friday, Sales) with agile, data-backed pivots
  • Translating CDP/ESP data (Jinja, GA4, PowerBI) into actionable retention plays
  • Building high-performing teams that leverage marketing automation and personalization at scale

Overview

16
16
years of professional experience
1
1
Certification

Work history

Revenue Operations & CRM Consultant

Independent Consultant
Brighton
08.2023 - 08.2024
  • Partnered with high-growth SaaS and technology companies to optimize sales processes, revenue operations, and GTM strategy
  • Led RevOps transformation by enhancing CRM efficiency, aligning sales & marketing workflows, and implementing scalable forecasting models
  • Pipeline Acceleration: Implemented data-driven sales strategies, increasing pipeline velocity and improving conversion rates by 22%
  • Sales Enablement: Designed and deployed sales playbooks, training programs, and automation workflows, boosting SDR and AE performance
  • Technology Integration: Optimized HubSpot, Bloomreach, Salesforce, and Outreach automation, enhancing lead tracking and sales reporting accuracy

Digital Marketing Manager

Blue Hat Teambuilding
Hertfordshire, UK
06.2022 - 07.2023
  • Drove sales operations and revenue optimization, enabling faster deal closures and improved forecasting accuracy
  • Led CRM transformation initiatives, implemented sales automation, and optimized quota attainment strategies
  • Sales Performance Management: Implemented predictive analytics and AI-powered insights, boosting quota attainment
  • Forecasting & Reporting: Developed data-driven forecasting models, reducing sales cycle inefficiencies and improving sales team accountability
  • Revenue Growth: Increased lead conversion rates through targeted sales outreach, optimized follow-up cadences, and AI-powered sales sequences

Managing Director

Kadiga
Vancouver, Canada
01.2018 - 03.2022
  • Led a Canadian digital marketing agency, driving growth for startups and mid-sized businesses through data-driven strategies and execution.
  • Scaled Pink Solution’s (natural cleaning products manufacturer) online revenue from $3K to $100K, launching Amazon sales channels that contributed to their acquisition.
  • Managed a global team of outsourcers across three continents, overseeing SEO, paid media, content, and automation for diverse clients.
  • Developed high-impact digital marketing strategies, optimizing visibility, engagement, and conversion across multiple platforms.
  • Directed multi-channel social media and content strategies, enhancing brand authority and audience reach.
  • Implemented advanced analytics, A/B testing, and CRO, ensuring continuous performance improvement.
  • Advised business owners on digital growth strategies, leveraging automation, CRM integrations, and emerging marketing tech.

Sales and Marketing Manager

Weddingful
Vancouver, Canada
06.2016 - 10.2017
  • Led a team of 10 in marketing and sales, driving revenue growth through strategic demand generation and data-driven optimization.
  • Managed and scaled a cross-functional team, including copywriters, marketing associates, and salespeople.
  • Increased ROI by 12% through lead activation and re-engagement campaigns.
  • Optimized Pardot and Salesforce, implementing new data hygiene processes and onboarding Insycle to clean over 100 fields.
  • Built closed-loop marketing campaigns, integrating email nurture sequences, event tracking, and automated triggers.
  • Drove account growth through sales enablement, CRM optimization, and structured follow-up strategies.

Sales and Marketing Manager

Orderbot
Vancouver, Canada
03.2014 - 05.2016
  • Increased monthly revenue by 230% in 12 months by increasing web traffic and building and training a 3-person sales team.
  • Implemented Salesforce marketing automation integrated with GTM, Hotjar, Outreach, and Salesloft.
  • Improved lead conversion and retention through data-driven strategies.
  • Managed hiring, training, and team leadership.
  • Implemented Salesforce marketing automation integrated with GTM, Hotjar, Outreach, and Salesloft.
  • Improved lead conversion and retention through data-driven strategies.
  • Managed hiring, training, and team leadership.

Ecommerce/Digital Marketing Manager

Outpeak
Burnaby, Canada
02.2012 - 02.2014
  • Increased revenue by 20% in 3 months by optimizing Salesforce CRM and Order Processing Systems.
  • Developed and executed SEO strategies to drive organic traffic, improve rankings, and increase online sales.
  • Managed 12 ecommerce websites generating $1M+ in annual revenue, overseeing web analytics, CRO, and digital strategy.
  • Led migration of 3 ecommerce platforms, ensuring seamless transition, minimal downtime, and improved performance.
  • Managed 30,000+ reseller SKUs, streamlining database management and improving product visibility

SEO & Lead Generation Strategist

Freelance
Vancouver, Canada
06.2008 - 01.2013
  • Achieved #1 keyword rankings for Euroarts over two years while leading a complete website redevelopment. Secured top 2 rankings for 12 keywords for Hilltop Academy within 1.5 years. Drove first-page rankings for Kalev Fitness in one year, maintaining top positions.
  • Optimized top-level domains for Frank Schilling, the world’s largest private domain portfolio holder, increasing their value through enhanced Google rankings.
  • Developed backlinks for multiple websites on a monthly retainer basis for 6smarketing.
  • Managed SEO, PPC campaigns, split testing, conversion optimization, and landing page development for over 50 companies.

Sales and Marketing Coordinator

Prizm Media
Vancouver, Canada
01.2011 - 01.2012
  • Managed wholesale orders ($5k-$50k), maintaining strong client relationships.
  • Closed deals with publishers and clients, ensuring high-quality lead standards and successful transactions.
  • Analyzed market trends and customer needs, optimizing marketing strategies for maximum ROI.
  • Utilized analytics tools to track campaign performance, making data-driven decisions for continuous improvement.

Account Executive

Cougar Technology
Vancouver, Canada
01.2010 - 01.2011
  • Generated leads through cold calling and networking for potential business opportunities.
  • Deliver compelling presentations and manage the end-to-end sales process, from lead generation to deal closure.
  • Collaborate with internal teams to ensure a seamless client experience and successful project delivery.
  • Maintain in-depth knowledge of Pivotal’s consulting services and software offerings.
  • Consistently meet or exceed targets while contributing to the company’s long-term growth.

Education

Bachelor of Business Administration -

University of Hertfordshire

3 Year Diploma - Sales and Marketing

UBC Sauder School of Business
04.2001 -

Certificate - Web Technologies

British Columbia Institute of Technology

Skills

  • Revenue Operations
  • Sales Process Optimization
  • Pipeline Growth
  • Cross-Functional Alignment
  • KPI Tracking
  • Data-Driven Decision Making
  • Bloomreach/Hubspot/Salesforce
  • ABM Execution
  • Revenue Acceleration

Certification

Inbound marketing Certification, Sales Enablement Certification, Revenue Operation Certification - HubSpot

Academy, Achieving Top Search Engine (SEO) Positions Certification - College of the Rockies

Timeline

Revenue Operations & CRM Consultant

Independent Consultant
08.2023 - 08.2024

Digital Marketing Manager

Blue Hat Teambuilding
06.2022 - 07.2023

Managing Director

Kadiga
01.2018 - 03.2022

Sales and Marketing Manager

Weddingful
06.2016 - 10.2017

Sales and Marketing Manager

Orderbot
03.2014 - 05.2016

Ecommerce/Digital Marketing Manager

Outpeak
02.2012 - 02.2014

Sales and Marketing Coordinator

Prizm Media
01.2011 - 01.2012

Account Executive

Cougar Technology
01.2010 - 01.2011

SEO & Lead Generation Strategist

Freelance
06.2008 - 01.2013

3 Year Diploma - Sales and Marketing

UBC Sauder School of Business
04.2001 -

Bachelor of Business Administration -

University of Hertfordshire

Certificate - Web Technologies

British Columbia Institute of Technology

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Karuna Gingell-Beckmann