Summary
Work history
Education
Skills
Timeline

KARTHIK DEVULAPALLY

London

Summary

  • Experienced marketeer with over 10 years of developing winning campaigns and delivering demonstrable growth in both digital and physical footfall.
  • Understands and deduces deep customer insight, and integrates emerging trends to create targeted campaigns.
  • Successfully delivered creative projects for clients in the technology, healthcare and education sectors.
  • Strong team player and team leader. Builder of high-performing and inspired teams.
  • Excellent at networking, stakeholder management and relationship skills. Passionate, visual communicator

Work history

Analyst

Apple Inc
HYDERABAD
11.2019 - 08.2021
  • Led user experience initiatives and delivered Siri response enhancements through improved user speech integration with relevant tags and localisation
  • Collaborated with developers to fix bugs and streamline interfaces.
  • Conceived and rolled out BrainWave - an internal kaizen and ideas forum, which was an overnight success
  • Managed several team-building events to promote and improve regional staff engagement
  • A top 5 performer for Quality of Output and Helpfulness

Assistant Content Manager

The Next Big Thing Marketing
HYDERABAD
10.2018 - 11.2019
  • Created impactful content with targeted messaging across several media types (billboards, digital media, email etc.)
  • Led end-to-end marketing campaigns from concept to launch
  • Delivered 150% growth in engagement and 30% revenue uplift
  • Enhanced corporate client websites through improved tag and content management, resulting in a 25% increase in website traffic
  • Drove improvements in phone and email etiquette for Account Managers and Client Services Managers through culture change workshops
  • This led to improvements in on-time delivery and a 25% increase in customer retention.

Account Manager

Creative Sketch Advertising
HYDERABAD
03.2017 - 09.2018
  • Worked directly with executive leadership and ensured smooth onboarding, development of cross-platform content strategies, performance reports, and project delivery
  • Conducted market and competitor analysis to identify growth opportunities.
  • Spearheaded content production such as visuals and text copy, from concept to delivery to meet project specifications
  • Led a multi-skilled team of designers, photographers, and digital marketers, produced winning campaigns
  • Oversaw growth in client retention (30%), customer satisfaction (14%), and total billable exposure (45%)
  • Cultivated long-term relationships with clients to accurately quote pricing and terms to achieve customer objectives.


Resolution Specialist

Amazon, Inc
PUNE
08.2015 - 02.2017
  • Responsible to preserve and improve quality, outcome and customer satisfaction metrics at the newly set up customer service development centre
  • Curated interactive and accessible learning and development resources for continuous improvement
  • Coached over 20 new trainees every month during their partial production phase on process knowledge, communication etiquette, and average handle time
  • Over 50% of them secured internal job promotions
  • Formulated a coaching plan that improved first contact resolution and reduced site-level negative response rate by 4%
  • Steered customer delight refresher sessions that motivated associates to create delightful customer experiences

Customer Service Associate

Amazon, Inc
HYDERABAD
06.2014 - 08.2015
  • Top performer during 2015 and 2016
  • Awarded 'Customer Delight Associate' for both years, in recognition
  • Solved logistics and post-sales concerns with a strong focus on customer satisfaction across various channels including phone, chat, email, and social media
  • Team leader for cross-skilled teams during the IPL and Diwali peak season to ensure consistent quality standards
  • Used a variety of tools, researched and analyzed policies to provide top-notch customer service solutions

Intern

Lorenzo Vitrified Tiles
HYDERABAD
10.2013 - 03.2014
  • Revamped branding, store layout, and collateral to enhance customer experience
  • Created standard phone scripts for agents, boosting credibility
  • Optimized distribution channels and reduced costs.

Education

MSc - Advertising and Marketing Communications

NOTTINGHAM TRENT UNIVERSITY NOTTINGHAM

GPA: 2.1, Achieved distinction in Customer Insights through market research, Marketing communication, Public Relations & Agency Management

Bachelor of Business Administration - undefined

LOYOLA ACADEMY HYDERABAD
GPA: 2.1, Founding member of Soch - A national-level commerce fest Responsible to find event sponsors and arrangements to lodge for the attendees Represented the college in various dance and theatre competitions

Business and Corporate Communications Certification - undefined

Narsee Monjee Institute of Management Studies HYDERABAD
GPA: 2.1

Skills

  • Digital Marketing
  • CRM
  • Graphic design
  • Influencing & Negotiating
  • Teamwork
  • Content Management
  • Project Management
  • Customer Services
  • Data Analysis
  • Design Thinking
  • Commercial acumen
  • Communication & Presentation

Timeline

Analyst - Apple Inc
11.2019 - 08.2021
Assistant Content Manager - The Next Big Thing Marketing
10.2018 - 11.2019
Account Manager - Creative Sketch Advertising
03.2017 - 09.2018
Resolution Specialist - Amazon, Inc
08.2015 - 02.2017
Customer Service Associate - Amazon, Inc
06.2014 - 08.2015
Intern - Lorenzo Vitrified Tiles
10.2013 - 03.2014
NOTTINGHAM TRENT UNIVERSITY NOTTINGHAM - MSc, Advertising and Marketing Communications
LOYOLA ACADEMY HYDERABAD - Bachelor of Business Administration,
Narsee Monjee Institute of Management Studies HYDERABAD - Business and Corporate Communications Certification,

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