Karl O'Nwere
Manchester
Summary
Digital Content Creator, Digital Marketing & Digital Producer
Experienced digital content creator and marketing professional with over 7 years of expertise in creating various forms of content for clients and a background crafting innovative videos and graphic designs for online platforms. Expertise in camera equipment and editing software's, talented at managing day-to-day content, presenting ideas and accepting constructive criticism whilst also thriving in viral content development. Experienced in running and optimising paid ads on Google, Meta and YouTube for various campaigns.
Overview
13
13
years of professional experience
Work history
Social Media Manager
Kooltrade Ltd
Denton, Manchester
2025.04 - Current
- Managed social media for 10 brands across multiple platforms, consistently creating organic and branded content to drive audience engagement and maintain an active online presence.
- Created and managed Google Ads campaigns for multiple brands, driving website traffic and supporting conversion-focused sales growth.
- Assisted in executing promotional campaigns to enhance product visibility.
- Supported digital presence by creating engaging visual designs through content.
- Contributed to the development of online content for improved customer engagement.
- Aided in establishing partnerships with influencers to expand reach and enhance reputation.
- Helped increase brand visibility through social media campaign implementation.
Digital Content & Marketing Manager
NNN Multimedia
2019.04 - 2026.05
- Started a multimedia company from the ground up using the skills I have developed over the years.
- Managed lifecycle design phases, from initial client brainstorms to timely project completion.
- Innovated design projects through detailed knowledge of evolving trends and technologies.
- Conducted market research to better understand key customer segments.
- Designed visual advertising campaigns.
- Developed targeted Facebook and Google Ads campaigns.
- Trained team in content development and project management.
- Supervised all marketing and planning activities to achieve to help achieve our goals.
- Taken on and delegated various media roles such as video editing, graphic designing, filming, photography & web designing.
Sales & Marketing Manager
Gotrowel Academy
Romford, Havering
2023.08 - 2025.04
- Joined Goldtrowel Academy to drive course bookings and design marketing content
- Managed planning and execution of focused sales and marketing strategies
- Boosted brand image through quick responses to customer feedback on social platforms and led promotional campaigns to boost brand visibility
- Designed the company website page and engaging graphics for social media increasing user engagement
- Planned, filmed and edited video content to match brief requirements while staying current with latest video production techniques and equipment
- Generated outstanding content under tight time constraints, transforming unedited footage into compelling video content
- Completed purchases with cash, credit and debit payment methods, providing customer receipts for reference.
- Had control of creating and informing customers regarding promotions to increase sales.
- Captured customer feedback and insights to improve marketing strategies
Marcelona Academy / Hatfield Town FC
Social Media Manager
Ilford, Redbridge
2023.02 - 2024.01
- Working part time for Marcelna Sports Academy allowed me to take creative control of their social media platforms, whilst also creating various marketing content such as flyers, websites, adverts and more to build up brand exposure.
- Created successful graphic/web designs to help push awareness of the brand to attract more attention and push more students to sign up to the academy through running campaign ads linked straight to the company's sign-up page.
- Filmed and edited various videos for promotional use.
- Constructed web page designs and flyers for the company's independent sub brands.
- Resolved customer queries through the social media platform's direct messages.
- Worked on posting content on Hatfield Town FC's twitter account, creating match day programmes, match day previews, starting line ups and redesigning their official website.
Digital Marketing Executive & Admin (Part Time)
Y&C Wholesale
Enfield
2022.10 - 2022.12
- Working part time for Y&C Wholesale as an opportunity to continue developing my digital marketing and design skills, I am also developing more accounting and administration techniques to help process transactions and orders.
- Created successful graphic designs to help push awareness of brands to attract more attention and sales from customers.
- Controlled the main brands social media platforms for the company running campaign ads to generate sales linked to the Amazon stores.
- Worked on various videos, web page designs and banners for the companies independent main brands.
- Assisted with accounts side, processing bank transactions through Quickbooks and Tradepeg.
- Resolved customer queries through the emails using in-depth product and service knowledge.
- Updated sales records promptly and precisely for reliable reporting.
Paid Social Media Intern (Part Time)
NCO Consulting LTD
, Essex
2021.02 - 2022.10
- Ensured maximum engagement across all platforms, monitoring analytics to identify viable ideas, trends and growth patterns.
- Executed paid Facebook and Instagram ad campaign ads.
- Set up and monitored YouTube and Meta Ads.
- Identified new, potential influencers and ambassadors suitable for brand.
- Researched areas for content improvement by analysing competitor social media activity and trends.
Digital Marketing & Content Creating
Rubi UK
Rainham
2019.09 - 2022.10
- Managed all of the social media accounts at Rubi UK and make decisions regarding branding strategies to push the marketing to the highest level it can be.
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
- Organised marketing plans and programmes to best support business growth and development.
- Developed strategies that can help reach targets and goals using digital content.
- Creating various content for the company including filming, graphic designing and using photography when necessary.
- Research competitors and continuing to find ways to stay ahead of rivals by creating new content on a consistent basis.
- Overall roles are processing orders, meet clients face to face, secure deals and promotions, cold call, deal with all aspects of customer service online, answer calls, deal with the marketing and branding side of the company, check bank statements making sure customer accounts are up to date, match invoices with orders and help train other members in both sales and accounts
- Dealing with customers daily and provide exceptional customer service
Live Broadcast Video Editor (Part Time)
Endeavour Streaming (NeuLion)
Islington, London
2019.09 - 2020.08
- Edited live sporting events such as Premier League Football, NFL, NBA, UFC, WWE and more on a streaming platform.
- Edited content in real time at events to deliver high-quality media content within short timeframes.
- Worked with editorial team to develop, produce and edit content for broadcasting including promo creation, digital content, marketing content, concept generation, location production and studio production.
- Adapted to having flexible shifts as different sporting events started at various times of the day.
Video Producer & Social Media Executive
Merumaya
Nottinghill
2018.07 - 2019.08
- Took a part time role filming, video editing and handling all content on all the social media platforms
- Edited content in real time at events to deliver high-quality media content within short timeframes.
- Reviewed and edited film by selecting the best combination of photography, performance, sequencing and timing to tell the story.
- Set up and operated cameras to capture video feeds and specific shots.
- Reviewed posts to promote user interaction, increasing audience engagement for continued growth for the beauty brand.
Digital Content Producer & Marketing/Sales Manager
Red Potato
Hatfield
2014.06 - 2018.05
- Found a summer placement initially for a marketing assistant & sales administrator
- In my time there I began excelling in so many areas they offered me a part time role until I finished university where I rapidly excelled into a senior/managing role
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
- Wrote engaging, entertaining and informative media scripts for different uses.
- Devised client media plans to meet customer and business targets.
- Developed and managed projects from concept to completion, including storyboards, post-production editing and final delivery formats.
- Responsible for arranging and devising new marketing campaigns for the company.
- I defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Optimised sales methods to best engage, acquire and retain customers whilst developing marketing plans / identifying trends to support that department
Social Media Intern
Ben TV
London
2013.09 - 2014.01
- Creating content for social media platforms
- Assist in managing social media accounts
- Editing the companies content for the products
- Created video content and uploading on YouTube
- Assisting with graphic designing to upload on social media platforms
- I had to eventually leave this position due to other part time jobs at this time and starting university in Hertfordshire.
Education
Bachelor of Science - Media Design & Marketing
University of Hertfordshire
HertfordshireA-Levels - Film Studies & Interactive Media
Havering Sixth Form College
HaveringGCSEs - 7+ A's-C
The Chafford School
EssexSkills
- Marketing (8 years)
- Filming / Video Editing (9 years)
- Graphic Designing (8 years)
- Social Media Management (7 years)
- Content Creating (9 years)
- Canva designing (8 years)
- Adobe Suite (8 years)
- Final Cut Pro (10 years)
- Photo Editing (10 years)
- Paid Ads Including Google & Meta (6 years)
- Photography (9 years)
- Sales (6 years)
- Customer service (5 years)
- Sales/Administration (6 years)
Websites
Timeline
Social Media Manager
Kooltrade Ltd
2025.04 - Current
Sales & Marketing Manager
Gotrowel Academy
2023.08 - 2025.04
Marcelona Academy / Hatfield Town FC
Social Media Manager
2023.02 - 2024.01
Digital Marketing Executive & Admin (Part Time)
Y&C Wholesale
2022.10 - 2022.12
Paid Social Media Intern (Part Time)
NCO Consulting LTD
2021.02 - 2022.10
Digital Marketing & Content Creating
Rubi UK
2019.09 - 2022.10
Live Broadcast Video Editor (Part Time)
Endeavour Streaming (NeuLion)
2019.09 - 2020.08
Digital Content & Marketing Manager
NNN Multimedia
2019.04 - 2026.05
Video Producer & Social Media Executive
Merumaya
2018.07 - 2019.08
Digital Content Producer & Marketing/Sales Manager
Red Potato
2014.06 - 2018.05
Social Media Intern
Ben TV
2013.09 - 2014.01
A-Levels - Film Studies & Interactive Media
Havering Sixth Form College
Bachelor of Science - Media Design & Marketing
University of Hertfordshire
GCSEs - 7+ A's-C
The Chafford School