Years of professional experience
Hi, I’m
Karishma Shetty
Digital Marketing Expert
Essex
Summary
Experienced Digital Marketing Executive offering 5-year background in planning, developing, managing and implementing B2B & B2C digital marketing strategies. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity with digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Google Ads & Digital Marketing.
Overview
6
2
Years of Dependant Visa - Right to work (Tier 5)
Work History
Good GenerationBangalore
Digital Marketing Specialist
05.2021 - Current
Job overview
- Helped launch an e-commerce marketplace that supports multiple sustainable brands to sell their products online.
- Participated in all aspects of business development, from market research to finance to marketing and operations.
- Formulated the company’s vision, goals and objectives, and hired and trained new employees.
- Help grow selection by managing the launch of new brands and improving discoverability and partnering with 50+ brands.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Increased brand awareness with PPC & targeted email campaigns.
- Drive supply-chain operational excellence by reducing costs, defects, and lead times
Tara HealthcareBangalore
Marketing Manager
09.2020 - 04.2021
Job overview
- Creating an identity for the brand and working closely with the creative team.
- Creating a social presence for the brand and driving more traffic to the website.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Anti Pollution Drive (NGO)Bangalore
Voluteer
03.2017 - 03.2021
Job overview
- Digital Marketing and event planning for the Earth Day event.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Used strong interpersonal communication skills to convey information to others.
- Provided administrative support to department leads to help organize events and fundraisers.
- Coordinated and managed volunteer activities for community service projects.
SurveySparrowCochin
Digital Marketing Lead
07.2019 - 09.2020
Job overview
- Responsible for developing, implementing & managing marketing campaigns to create brand awareness & lead generation using digital.
- Channels like Google Adwords, Bing, Capterra, Facebook & LinkedIn. Monitor & analyse campaigns using google analytics resulting in in-depth insights and implement optimizations to increase conversions & drive traffic. Lead weekly & monthly business reviews.
- Create Landing pages & display ads that increased the CTR to 20% & resulted in increased lead generation. Increased brand awareness by listing on various platforms and got listed as one of the top SaaS Affiliate Programs.
- Responsible for creating & owning the Affiliate Marketing Program. Successful in building strong relations & partnering with 2000+ affiliates consisting of top youtube influencers who helped increase sales & an MRR of $1000/month. Create & engage with partners via newsletters, weekly emails & newsletters.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized website content and images to improve search engine rankings.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
AmazonBangalore
Senior Marketing Executive
05.2017 - 03.2019
Job overview
- Own two categories on Amazon.in site Beauty and Subscribe & Save.
- Responsible for planning and marketing multiple categories, event sales and brand engagements.
- Developing creative content and executing online campaigns for various marketing pages on Amazon Magazine and for the category pages (Beauty) on the site.
- Assist in planning and execution of various marketing activities such as email programs, new product launches, cross-category placements, developing and executing Amazon site-wide events, browse tree design and search results.
- Increased the CTR for App Push & Email (outbound marketing) to 25% with a re-vamped marketing strategy.
- Analyzed the performance metrics to understand the impact of each event to improvise and grow on every step.
- Assisted in developing merchandising for large storewide promotions, and work closely with category managers and merchandising team to schedule promotions.
iD Fresh FoodsBangalore
Marketing Trainee
01.2017 - 04.2017
Job overview
- Digital and social media marketing through blogger outreach.
- Gathered insights from interaction with current and prospective consumers to enhance content.
- Followed and reviewed competitor social media channels, content and strategy to relay insights.
- Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Understanding the consumer behavior by conducting a survey.
- Enlisting the iD products on E-Grocery platform and tapping the opportunities that occur.
Education
IFIM Business SchoolIndia
Post Graduate from Marketing
01.2015 - 01.2017
University Overview
- Member of National Entrepreneurship Network.
- Assistant Vice President of Research of IFIM Entrepreneurship-Cell on IFIM B School.
- Member of the International Toastmasters Club in the year 2015.
- Successfully completed The Entrepreneurship Bootcamp conducted by LEDMAC London and also secured First Place in the Business Challenge.
- Awarded First Place in Business Challenge – Entrepreneurship Bootcamp by LEDMAC Completed a certification program on Fullbridge U Employability Skills.
- Completed an Online certified program on Content and Digital Marketing.
St. Joseph Engineering CollegeIndia
Bachelors of Engineering from Computer Science
03.2009 - 03.2013
University Overview
- Secured First Place in a State Level Festival of Art and Communication Skills.
- Member of IEEE.
London Business SchoolLondon
Online Course- Mastering Digital Marketing: SEO, SEM, Social Media and Beyond from Digital Marketing
01.2023 - 05.2023
University Overview
- Awarded an Exemplary Badge for outstanding assignment at London Business School 2023.
Skills
Web analytics
Email Marketing
Social media expert
Online marketing
Ad development
Customer engagement
Google Ads
Campaign development
Brand development
Marketing and advertising
E-mail and direct mail marketing campaigns
Digital marketing
Research
E-commerce
Strategic marketing