Karina Zarębska
Summary
Results-driven professional with expertise in consumer and brand research, project management, and user testing. Skilled in translating data insights into actionable business strategies that drive measurable outcomes. Adept at delivering practical recommendations to enhance organisational performance and decision-making processes.
Overview
4
4
years of professional experience
2021
2021
years of post-secondary education
Work History
INSIGHTS EXECUTIVE
MOTABILITY OPERATIONS
LONDON
04.2023 - 03.2025
- Research project management, both conducted in house and via external research agencies
- Customer satisfaction research, brand tracking, research design, data analysis, presenting findings to senior stakeholders
- Key collaborator in transition from dated CATI research methodology of measuring customers satisfaction (company's primary success metric) to solely digital 'In The Moment' instant customer feedback
- Identifying key customer touchpoints, designing methodologies to measure them, developing online dashboards for instant feedback for senior stakeholders
- Spotting knowledge gaps, designing methodology, timelines and execution of the projects
INSIGHTS EXECUTIVE
JUST EAT TAKEAWAY
LONDON
11.2021 - 04.2023
- Overseeing JET's global brand tracking program in 15 markets, working with partner agencies and Insight Managers to ensure the BX tracking programs are updated, relevant and are running effectively
- Providing insights and recommendations for country management based on integrating internal and external data sources, resulting in producing a snapshot of business performance in a market to develop future business strategies
- Coordinating and managing research projects across multiple markets - from study design, to briefing and managing communications with external agencies, data analysis and reporting results to senior stakeholders
- Experienced in coordinating and analyzing results from various types of projects: Brand research (questionnaire design and data analysis, global asset testing, sponsorship evaluation, talent testing, MaxDiff analysis, global marketing campaign testing) and User research (creative testing, concept testing, conducting and analyzing in depth interviews)
- Writing narrative and data-driven insight summaries and articles to support business cases and strategies
INSIGHTS ASSISTANT
JUST EAT TAKEAWAY
LONDON
03.2021 - 11.2021
- Qualitative research among customers, couriers and restaurant partners in 15 markets (500 in-depth interviews conducted in 9 months)
- Training participants before sessions and developing support materials for them
- Maintaining and a video library and developing a searchable archive using tagging system to facilitate search and retrieval
- Providing insights and recommendations for multiply markets based on qualitative data obtained through Customer Closeness research
- Providing video extracts to various departments to illustrate and support quantitative data and findings
- Other ad hoc projects such as collaborating with media company to create a film promoting Closeness programme, organising Euro Closeness session to provide insights for Order&Win campaign, providing video content used for training of customer service agents
DIGITAL MARKET RESEARCHER
RONIN INTERNATIONAL
LONDON
11.2020 - 02.2021
- Connecting potential respondents for research studies
- Communicating the study brief efficiently to respondents
- Collecting data for studies, coding and entering data into database
- Managing the appointment diary and managing reminders to ensure the projects are completed
- Working autonomously on projects with tight deadlines in a busy environment
Education
MA - Strategic Marketing Communications (dual award degree)
University of Greenwich
MA - International Business (dual award degree)
École Supérieure de Commerce Et de Management
BA - Marketing with Spanish (First Class Honours)
University of Greenwich
Skills
- Consumer research
- Brand research
- Project management
- User testing
- Translating data insights into actionable, practical business recommendations
Languages
Polish
Native
English
Fluent
Custom
I hereby give consent for my personal data included in my application to be processed for the purposes of the recruitment process.
References
References available upon request.
Timeline
INSIGHTS EXECUTIVE
MOTABILITY OPERATIONS
04.2023 - 03.2025
INSIGHTS EXECUTIVE
JUST EAT TAKEAWAY
11.2021 - 04.2023
INSIGHTS ASSISTANT
JUST EAT TAKEAWAY
03.2021 - 11.2021
DIGITAL MARKET RESEARCHER
RONIN INTERNATIONAL
11.2020 - 02.2021
MA - International Business (dual award degree)
École Supérieure de Commerce Et de Management
BA - Marketing with Spanish (First Class Honours)
University of Greenwich
MA - Strategic Marketing Communications (dual award degree)
University of Greenwich
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