Karina Evans

My writing experience is diverse and includes case studies, press releases, advertorials, editorials, web copy, blogs, articles, PDF guides and reports. I have worked in various industries including medical PR, and spend a lot of time researching and writing up scientific data for press releases and articles.

My press releases have been picked up by publications such as Daily Mail, Express and Independent, as well as glossy magazines and trade publications.

Alongside regular copywriting, I also run create content for clients' social media accounts in industries including plastic and reconstructive surgery, trade unions, beauty and healthcare.

I am a published author, with work published in Sabotage Times, Neon Literary Magazine, Storgy and various websites. I recently completed a commissioned piece for New Writing South. I am about to embark on my second year as an AM Creative Writing student at the University of Brighton and have thus far achieved distinctions in all my modules.

• Provided editorial guidance to clients to promote high-quality content.
• Collaborated across departments to deliver copy ahead of deadlines.
• Maintained consistency with brand marketing and messaging strategies.
• Adapted tone of voice to suit different audiences, platforms and types of interaction.
• Presented clients with unique copy options based on overall marketing objectives.
• Communicated concepts in clear, concise language to maximise readability and understanding.
• Crafted relevant, compelling and valuable copy specifically directed at target audiences.
• Produced original, creative content for promotional advertisements and marketing materials.
• Adhered to character limits to maximise scannability and complement product designs.
• Translated technical concepts into readable and interesting copy.

Honest Publishing is an independent publisher based in Twickenham. I began working for Honest in April 2012, running their Twitter accounts with a view to gaining more followers and promoting current publications and forthcoming events.

I regularly contributed SEO articles and works of fiction, which were published on their website. In May 2012 I began proofreading The Vorrh, alongside a team of other readers, and was quickly promoted to co-editor by the co-director of the publishing house. The Vorrh is a fantasy novel by Professor Brian Catling, which involves many complex chunks of prose and text; an eagle eye and high levels of concentration were required to enable the editing process to work successfully.I marketed The Vorrh via social media, gaining new followers for the Twitter account, chasing reviews, and researching target markets.

I helped with the organisation of The Vorrh's launch at Pitt Rivers Museum, and was tasked with details such as finding a compere to stand alongside Alan Moore at the event. I am proud to have been instrumental in such a huge task, and to have generated sales for the book.

• Built partnerships with influencers to expand brand awareness.
• Planned and executed launch events.
• Aligned works with grammatical, style and diction of target audience.

I worked in a busy department, running the technical aspects of visual fields tests, as well as other screening technology. I dealt with the public daily, and my role also included various administrative tasks and assisting with the training of new technicians.

I left this role to concentrate on furthering my career as a freelance writer.

My role included booking detainees into custody, supervising Custody Assistants, shift planning, organising training and annual leave, and liaising with various outside agencies regarding the welfare and detention of detainees. The role was supervisory, involving a vast amount of computer-based administrative tasks.

• Identified vulnerable people in custody and handled instances of self-harm in accordance with protocols.
• Understood underlying security issues within designated working areas, successfully managing issues.
• Diligently supervised detained persons throughout shifts including processing and interview.
• Kept accurate and timely data in detained person records and carried out other administrative duties.
• Maintained comprehensive understanding of all rules, policies and laws that govern civilian police staff practice.
• Expertly communicated with people from diverse backgrounds to provide best-possible safe, secure custody care.
• Led by example to maintain team motivation, ensuring daily tasks were performed accurately and efficiently.
• Managed staff rotas, planning workloads effectively and strategically.
• Identified operational problems and proposed solutions to management, improving service efficiency.
• Managed daily planning of workplace operations, clearly communicating targets to staff for smooth, efficient task delivery.