Karima Nuralah
Birmingham
Summary
Highly motivated and detail-oriented Junior Merchandise Planner with a proven ability to analyse data and demand forecasting. Strong organisational skills and excellent problem-solving abilities contribute to effective merchandise planning and inventory management. Seeking a challenging position in a dynamic retail environment to further enhance my skills and contribute to the success of the company.
Overview
7
7
years of professional experience
Work History
Junior Merchandise Planner (Seasonal and Events)
Poundland CSC
01.2023
- Managed seasonal intake and stock availability through intake tracker and critical path
- Analysed sales data and customer trends to develop accurate merchandise plans and inventory forecasts
- Managing line cards at SKU level by reviewing weekly sales and stock intake for gap fills, launch availability and rephasing
- Maintaining DSD app, planning and executing OTB and allocation plan for seasonal DSD lines
- Raising POs, managing and tracking shipments for ideal intake and launch/ store availability
- Creating allocation plan through store grading and bays.
Allocation & Replenishment Assistant (Menswear and Essentials)
Sainsburys SSC
12.2019 - 12.2022
- Managed stock availability for retail and online channels to maximise sales performance
- Forecasted demand/sales for online & retail stores to optimise outbound and stock flow
- Reviewed weekly trading performance closely to identify stock issues, and opportunities with timely resolutions
- Maintain optimal outbound to match the WSSI figures
- Analysed stores and sales performance to maximise the stock potential, clearing stock promptly to reduce marginal loss due to markdown
- Manage various parameters in the system to ensure timely deliveries of new launches and forecast accuracy of outbounds
- Working closely with various teams to ensure the smooth launch of new styles and maintain stock availability as per forecast and demand
- Analysed online sales and maintaining adequate stock to fulfil online demand, including timely and IDT transfers to potentialised sales
- Forecasted future sales demand at the store level to capture seasonal events, promotional activity, markdown, and range launch to maximise availability in stores.
Assistant Merchandiser – Multi-channel
Butterfly Twists
10.2016 - 09.2017
- Assisting the merchandiser with planning, trading, and forecasting
- Analysed current and historical product & sales performance
- Building and generating regular trade reports (Daily/Weekly/Monthly sales/ Stock) and suggesting effective actions
- Successfully conducted system migration from Brightpearl to SAP
- (Stock migration, reporting & function building, stock reconciliations, etc.)
- Consolidated multi-channel buys and placed orders with factories
- Monitored core inventory levels and OTB required as per the forecast
- Working with the sales team to effectively manage re-orders of core stock
- Working with the logistics team to stay on top during the order placement and delivery process.
Merchandise Assistant for Woven’s & Accessories
Laura Ashley Fashion
08.2015 - 05.2016
- Manages allocation process for– new styles, continuity styles, franchise distribution, and timely replenishment
- Analysing weekly, monthly sales performance and presenting to the team with suggestions
- Liaise with the Warehouse Coordinator to ensure orders are fulfilled, updating them with delivery schedules and resolving issues related to delivery & stock
- Chasing suppliers to ensure deliveries are on time, updating critical path
- Managing stock levels within the store, warehouse & online
- To create promotional events on the system and monitoring mark-down styles
- Contact stores to understand store performances and resolve issues & discrepancies
- Determining issues with slow-moving styles and suggesting styles for markdowns
- Understanding customer buying patterns and market trends to maximise sales.
Education
Post Graduate Program – Buying, Merchandising & Management -
FRA London
01.2015
P.G Diploma in Fashion Retail & Luxury Management
FAD Pune , India
India07.2014
Diploma in Textile Designing -
Sasmira, Mumbai – India
Graduation - Bachelors of Design in Fashion Marketing and Management -
Raffles International, Mumbai -India
Skills
- Data Analysis
- Inventory Management
- Supply Chain Management
- Demand Forecasting
- ERP System (SAP, Oracle)
- Data Manipulation
- Microsoft Office
- Written and Verbal Communication
- Critical path management
- Problem Solving
- Critical thinking
- Proactive & Self-motivated
- Analytical Thinking
- Organizational Skills
- Flexible and Adaptable
- Data Entry
- Planning and Coordination
- Relationship Building
Hobbies and Interests
- Traveling
- Dancing
- Swimming
- Music
- Cooking
- Reading
- Yoga
- Gemmology
Timeline
Junior Merchandise Planner (Seasonal and Events)
Poundland CSC
01.2023
Allocation & Replenishment Assistant (Menswear and Essentials)
Sainsburys SSC
12.2019 - 12.2022
Assistant Merchandiser – Multi-channel
Butterfly Twists
10.2016 - 09.2017
Merchandise Assistant for Woven’s & Accessories
Laura Ashley Fashion
08.2015 - 05.2016
Post Graduate Program – Buying, Merchandising & Management -
FRA London
P.G Diploma in Fashion Retail & Luxury Management
FAD Pune , India
Diploma in Textile Designing -
Sasmira, Mumbai – India
Graduation - Bachelors of Design in Fashion Marketing and Management -
Raffles International, Mumbai -India
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