Karim MANSSOUR-DAHBI
Group CEO
Jeddah, Manchester
Summary
Chief Executive Officer / Management Consultant Effective combination of Strategy and Execution using the OGSM approach, experience, research and analysis. Leading by example with strong values and using motivational and interactive leadership to inspire people. Strong in operations including Organization and process design, turnaround management and cost control. Leverage Human Capital by leading talented professionals and aligning diverse teams to achieve excellence.
Overview
3
3
years of post-secondary education
1
1
Language
Work History
Brand Manager
P&G Arabian Peninsula
Jeddah
01.1996 - 12.1998
Marketing Director
Procter & Gamble
01.1990 - 01.2000
- P&G Morocco - Casablanca Reached shampoos growth +40%, Always +18% & Pampers +75% behind new products/Ads
- Implemented holistic marketing approach on Shampoos, Always, Ariel Liquid & Tide
- Launched Always School & Pampers Hospital samplings with Ministries of Education & Health
- Launched Rural distribution plan
- Introduced Pringles with a distinctive marketing campaign
- Strengthened Marketing team with selective recruiting and strong training plans.
General Manager
Danone
Algiers
05.2001 - 12.2022
- Achieved +20% Sales USD 50 Millions with 370 employees
- Recruited 8 key Management Executives and Trained 25 Managers
- Improved +30% distribution, and Quality with Modernized Plant & Systems
- Transitioned from Djurdjura to Danone Brand launch with strong
GM, Managing Director
Danone Group
Riyadh
01.2003 - 12.2008
- Al-Safi-Danone Saudi Arabia, GCC & Levant countries - Sales USD 300 Millions, 2’300 employees, 100 Mgrs, 600 Distribution trucks, 25 Distibution Centers
- Key Achievement: Doubled Net Sales & tripled Profit in 6 years behind a strong 5 years strategic plan
- Improved Training, C&B, Saudization (24%), recruited 10 Saudi women & Exported talents
- Sharpened Brand strategies & Innovations/Renovations: Activia, Danao, Actimel, Danette
- Expanded geographically in GCC, Levant countries, Yemen and Iraq: 1 to 2 countries peryear
- Restructured S&D with new “Route-To-Market”model
- Launched “Co-distribution” with Zain
- Built new factory with 21 production lines to be 3rd biggest in Danone & 1st in quality/safety KPI’s
- Launched Productivity program to cut cost & implemented scorecard Reporting.
GM, Chief Operating Officer
Al-Jomaih Automotive Company
Dammam
01.2009 - 01.2010
- COO) - Sales USD 1.1 billion, 3’500 employees, 85 Managers and 99 total facilities
- Financial turnaround of the company from 5 years losses to profitability in 16 months
- Increased volume by +13% vs
- Yago & GM share from 38% in Q1-09 to 45% in Q3-10 Reduced inventory from 12 to 2.5 Months
- Collected SR 0.8 Bn overdue receivables
- Reduced Bank Debt from 3 to 1 Bn SR in 16 months, reducing financial charges by 80 MSR
- Improved Customer Satisfaction for sales and After sales by 20% and 35% respectively Rolled-out Oracle in Riyadh & Other Regions covering all company under the same ERP system
- Launched new Performance Management system
- 80% training certification as per GM standard Recruited 10 Executives, launched C&B scheme, updated key P&Ps & Improved GM relationship.
Chief Executive Officer
Abdullah Abdulghani & Brothers company
Doha
01.2011 - 01.2013
- Sales USD 1.4 billion, 2’150 employees, 60 Managers, 30 facilities
- Achieved record high sales +26% & doubled profit in 2 years (NP margin +200 bp) with 85% CSI
- Enhanced Brand Image through strong marketing campaigns
- Segregated Lexus from Toyota
- Developed facilities 5-year Master Plan and started Construction of new Lexus showroom
- Launched Call Center for CSI surveys & Customer complaints
- Optimized IT infrastructure
- Recruited talents for 10 top positions
- Deployed Trainings, C&B, Insurance, PMS and P&P’s
- Conducted Engagement Surveys & launched sports, social & innovation activities.
Extra
United Electronics Company
Al-Khobar
01.2013 - 01.2015
Chief Executive Officer
Nadec, National
Riyadh
01.2015 - 01.2019
- Nadec Foods - Sales SR 2.5 Bn, 7,000 employees, 130 Managers, 75’000 Cows, 900 Vans & 32 centers
- Defined 5-years vision, strategies/plans both for existing & newbusinesses: deployed OGSM
- Reduced cost 72 MSR YOY thru Productivity programs to keep 2016 Profit above 100 MSR
- Consumer-focused strategy to grow Brand share +1.5 ppt & Brand Image from 25% to 45% by
- Improving products formulae and Enhancing Brand image with new Ad campaigns/packaging
- Reengineering Routes Network while adding +11% customers & implementing “Perfect Store”
- Recruited new Talents in Mgt layers & enhanced Teamwork
- Restructured to reduce 1,000 HC
- Restructured Quality & “Environment” team achieving GMP>82%, ISO and HACCP Audits., - Sales USD 1 billion, 2’500 employees, 130 Managers and 39 Stores in GCC
- Achieved record high sales of 3.7 Bn SR and improved market share +2 ppts
- Redefined the overall 5-year vision, strategies and plans using OGSM methodology
- Put in place foundation for “Customer FIRST” culture
- Launched in-house Call Center/CRM syst
- Recruited strong Leadership Team
- Achieved record high 32% Saudization including 80 women Launched new Corporate Image/Logo/interior full rebranding and key store renovation project
- Boosted e-commerce with new team, system & design
- Completed Retek Design & Build phases
- Opened 8 new stores
- Achieved Oman breakeven in year 2
- Launched consumer financing plan.
Group Chief Executive Officer
United Youssef Naghi Company
Jeddah
11.2019 - 1 1
- Sales SR 1.5 Bn, 1,500 employees, 5 Businesses (Retail, Electronics, Tyres, ICT, Restaurants) Defined Vision, Mission, Values, Strategies/Plans and started deployment of OGSM
- Turned around the Business in one year from Losses to Profit in difficult pandemic situation Continued the growth of all Businesses: LG, Pirelli, Eddy, Ajwad, Marcels’ and ProICT
KMD Management Consulting
01.2019 - 1 1
- Baja company: Redefined Vision, Mission, Values 5 years Strategic OGSM and Authority Matrix
- Savola Food Company: Strategic Recommendation about Private Label sector and Way forward
- BlueMena company: Redefined Vision, Mission, Values and overall OGSM.
Education
Engineering degree - Electronics
Ecole Centrale De Paris
09.1987 - 06.1990
Skills
Strategic Planning & Executionundefined
Affiliations
Key Member of Dairy Board in Saudi Arabia 2003-2009 and 2015-2018.
Founder & President of Moroccan Council of Executives & Businessmen in Saudi Arabia – 2009.
Board Member of the Moroccans Alumni of “Centrale Paris” – 1998/99.
President of Moroccan Students Association of “Centrale Paris" – 1987/90.
Timeline
Group Chief Executive Officer
United Youssef Naghi Company
11.2019 - 1 1
KMD Management Consulting
01.2019 - 1 1
Chief Executive Officer
Nadec, National
01.2015 - 01.2019
Extra
United Electronics Company
01.2013 - 01.2015
Chief Executive Officer
Abdullah Abdulghani & Brothers company
01.2011 - 01.2013
GM, Chief Operating Officer
Al-Jomaih Automotive Company
01.2009 - 01.2010
GM, Managing Director
Danone Group
01.2003 - 12.2008
General Manager
Danone
05.2001 - 12.2022
Brand Manager
P&G Arabian Peninsula
01.1996 - 12.1998
Marketing Director
Procter & Gamble
01.1990 - 01.2000
Engineering degree - Electronics
Ecole Centrale De Paris
09.1987 - 06.1990
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