Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
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Karen Kaur

Summary

Ambitious and creative individual who is fascinated by consumer psychology and enjoys exploring challenging opportunities. Along with having various marketing experience within a range of different organizations, I have also gained experience in research analysis and communication due to my current Psychology course. Outside of education, I am passionate about travelling and sports such as horse riding, tennis, badminton and football. I am proud to come from a diverse background where I have been able to experience both the Polish and Indian culture resulting in me being able to speak fluent Polish. My aim is to, not only, have a successful career in marketing where I will be able to apply my interest in psychology, but to also step out of my comfort zone and have unforgettable experiences.

Overview

10
10
years of professional experience

Work History

Marketing intern

Tanium
Reading
09.2023 - 08.2024
  • Utilised Canva to create compelling visual marketing materials.
  • Planned, managed, and executed multiple marketing projects, such as Converge Munich, IT Meetings Cannes, Swedish User Group, and Customer Success Stories and Expo in Brussels.
  • Conducted background research on MSC as a prospect account, analyzing company structures and key stakeholders to tailor outreach efforts.
  • Utilized Salesforce, Marketo, Excel, Sendoso, and PowerPoint to plan, manage, and measure campaign success.
  • Implemented email sequences in Marketo, leveraging data from TechTarget to optimize communication strategies and improve engagement rates.
  • Attended events and followed up with leads to maintain relationships and assess campaign effectiveness, contributing to a total ROI of £200K.

Digital marketing

The Borgen Project
Reading
06.2022 - 09.2022
  • Created YouTube videos using Adobe Express, Canva and PowerPoint
  • Organized fundraising campaign, raising £500 through selling shirts that I designed
  • Conducted consumer research and analysed data for UK team and University team
  • Spearheaded '1-Mile Campaign' and an information event that helped increase awareness, educating and mobilizing others
  • Generated ideas for their website which focuses on UK instead of just USA politics in order to expand across UK population.

Facilitator

Callum Park Equestrian
Sittingbourne
01.2015 - 01.2020
  • Created timetable of activities and training younger riders with the teachers
  • Voted by 100 equestrian club members to conduct lessons for new riders and execute lessons
  • Organised charity event to raise money for the Horse Trust with other club members
  • Helped design team logos for friendly competitions.

Digital marketer

Boxley Haulage
Sittingbourne, Kent
07.2017 - 02.2018
  • Created website to promote services and to effectively maintain brand image.
  • Collaborated with sales manager when creating the website
  • Contributed to the workforce efficiency plan by organizing a form for the customers to fill out when ordering online so that it is easy for them to understand and for us to follow.
  • Gathered data from clients via follow up phone calls and emails regarding their experience and opinions on the service provided and the form used.

Education

Bachelor of Science - Psychology

University of Reading
Reading
10/2021 -

Skills

  • Microsoft Office
  • Adobe Illustrator
  • WordPress
  • Google Analytics
  • SPSS
  • Canva
  • Adobe Express
  • Word
  • Excel
  • Salesforce
  • Marketo
  • Sendoso
  • Mailchimp

Affiliations

  • Horse Riding
  • Tennis
  • Real Estate
  • Travelling
  • Consumer Psychology

Languages

Polish
Fluent

Timeline

Marketing intern

Tanium
09.2023 - 08.2024

Digital marketing

The Borgen Project
06.2022 - 09.2022

Digital marketer

Boxley Haulage
07.2017 - 02.2018

Facilitator

Callum Park Equestrian
01.2015 - 01.2020

Bachelor of Science - Psychology

University of Reading
10/2021 -

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Karen Kaur