Karen Kaur
Summary
Ambitious and creative individual who is fascinated by consumer psychology and enjoys exploring challenging opportunities. Along with having various marketing experience within a range of different organizations, I have also gained experience in research analysis and communication due to my current Psychology course. Outside of education, I am passionate about travelling and sports such as horse riding, tennis, badminton and football. I am proud to come from a diverse background where I have been able to experience both the Polish and Indian culture resulting in me being able to speak fluent Polish. My aim is to, not only, have a successful career in marketing where I will be able to apply my interest in psychology, but to also step out of my comfort zone and have unforgettable experiences.
Overview
10
10
years of professional experience
Work history
Marketing intern
Tanium
Reading
2023.09 - 2024.08
- Utilised Canva to create compelling visual marketing materials.
- Planned, managed, and executed multiple marketing projects, such as Converge Munich, IT Meetings Cannes, Swedish User Group, and Customer Success Stories and Expo in Brussels.
- Conducted background research on MSC as a prospect account, analyzing company structures and key stakeholders to tailor outreach efforts.
- Utilized Salesforce, Marketo, Excel, Sendoso, and PowerPoint to plan, manage, and measure campaign success.
- Implemented email sequences in Marketo, leveraging data from TechTarget to optimize communication strategies and improve engagement rates.
- Attended events and followed up with leads to maintain relationships and assess campaign effectiveness, contributing to a total ROI of £200K.
Digital marketing
The Borgen Project
Reading
2022.06 - 2022.09
- Created YouTube videos using Adobe Express, Canva and PowerPoint
- Organized fundraising campaign, raising £500 through selling shirts that I designed
- Conducted consumer research and analysed data for UK team and University team
- Spearheaded '1-Mile Campaign' and an information event that helped increase awareness, educating and mobilizing others
- Generated ideas for their website which focuses on UK instead of just USA politics in order to expand across UK population.
Facilitator
Callum Park Equestrian
Sittingbourne
2015.01 - 2020.01
- Created timetable of activities and training younger riders with the teachers
- Voted by 100 equestrian club members to conduct lessons for new riders and execute lessons
- Organised charity event to raise money for the Horse Trust with other club members
- Helped design team logos for friendly competitions.
Digital marketer
Boxley Haulage
Sittingbourne, Kent
2017.07 - 2018.02
- Created website to promote services and to effectively maintain brand image.
- Collaborated with sales manager when creating the website
- Contributed to the workforce efficiency plan by organizing a form for the customers to fill out when ordering online so that it is easy for them to understand and for us to follow.
- Gathered data from clients via follow up phone calls and emails regarding their experience and opinions on the service provided and the form used.
Education
Bachelor of Science - Psychology
University of Reading
Reading 10/2021 -
Skills
- Microsoft Office
- Adobe Illustrator
- WordPress
- Google Analytics
- SPSS
- Canva
- Adobe Express
- Word
- Excel
- Salesforce
- Marketo
- Sendoso
- Mailchimp
Affiliations
- Horse Riding
- Tennis
- Real Estate
- Travelling
- Consumer Psychology
Languages
Polish
Fluent
Timeline
Marketing intern
Tanium
2023.09 - 2024.08
Digital marketing
The Borgen Project
2022.06 - 2022.09
Digital marketer
Boxley Haulage
2017.07 - 2018.02
Facilitator
Callum Park Equestrian
2015.01 - 2020.01
Bachelor of Science - Psychology
University of Reading
10/2021 -