Kareem Ghandour
Stroud
Overview
10
10
years of professional experience
Work History
Managing Director
iBme UK
10.2020 - Current
- Managing and delivering funded projects and reporting outcomes
- Leading program design for online courses.
- Recruiting new retreat staff alongside co-directors.
- Designing and delivering retreat mentor training.
- Serving as retreat manager for annual retreats.
- Managing content and online presence on all social media channels.
- Leading marketing campaigns for annual youth retreats.
- Designing and leading crowdfunding campaigns.
- Working alongside fundraisers to develop funding strategies and proposals.
- Liaising with parents before and after youth retreats.
- Maintaining relationship with youth ambassadors and co-facilitating the development of iBme UK youth council.
- Building and co-designing funding partnerships with partner organizations.
Social Media Manager, Outreach Liason, Teacher
The Heart Movement/Heart Based Living Intiative CIC
01.2019 - 11.2021
- Assisting online brand development from launch period to rebrand in 2019.
- Assisting with website design and content.
- Filming and curating video content from the team for YouTube, Instagram, and Facebook.
- Working with the marketing team to develop content strategies and campaigns.
- Managing Facebook and Google ad campaigns for courses and retreats.
- Teaching individually and alongside a team for 5-day retreats and online courses.
- Supporting video editing, structure, and design for pre-recorded online courses.
- Supporting 'The Heart Bus' outreach project as liaison and assistant tour manager.
- Building community relationships for 'The Heart Bus' tours.
- Facilitating community sessions in diverse locations for "Heart Bus" tours
Social Media Manager and Co Trainer/Program Facilitator
Youth Mindfulness
04.2015 - 06.2017
- Developed online brand persona.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Building online content and brand presence on all social channels.
- Reviewed analytics data regularly to identify areas of improvement in our campaigns.
- Managing Facebook and Google ad campaigns for all programs.
- Building and managing relationships with partner organizations.
- Building affiliate/trainer directory on website.
- Managing online community for program graduates via Facebook groups and email.
- Supporting course content development for youth mindfulness kids' programs and SOMA teens' program.
- Co-facilitating Kids Programme Mindfulness Teacher Training.
- Support facilitator role on 8 retreats per year for 'One year programme teacher training'.
- Supporting course graduates with queries and follow-up after trainings.
Social Media Manager
Pulsin' Ltd health foods
07.2014 - 10.2015
- Building online brand and content on all social channels.
- Working alongside the marketing team to plan and deliver product campaigns.
- Managing Facebook and Google ad campaigns.
- Maintaining and building relationships with brand ambassadors, partners, and sponsorships.
- Managing blog, developing, and curating weekly content.
- Supporting development and execution of marketing strategies for new product launches.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Assisted in developing strategies for increasing followership and engagement rates.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Designed promotional materials using graphic design software applications.
- Contributed ideas during strategic and conceptual brainstorming sessions.
Education
Master of Science - Social Responsibiliy & Sustainiability
Aston Business School
Birmingham08-2014
Master of Arts - Digital Marketing
Hult International Business School
London08-2012
Bachelor of Arts - Media & Cultural Studies
Kingston University
Kingston Upon Thames06-2011
Skills
- Mentoring and training
- Mindfulness teaching
- Group facilitation
- Content creation
- Brand Management
- Strategic Planning
- Outreach Strategy Development
- Community Engagement
Timeline
Managing Director
iBme UK
10.2020 - Current
Social Media Manager, Outreach Liason, Teacher
The Heart Movement/Heart Based Living Intiative CIC
01.2019 - 11.2021
Social Media Manager and Co Trainer/Program Facilitator
Youth Mindfulness
04.2015 - 06.2017
Social Media Manager
Pulsin' Ltd health foods
07.2014 - 10.2015
Master of Science - Social Responsibiliy & Sustainiability
Aston Business School
Master of Arts - Digital Marketing
Hult International Business School
Bachelor of Arts - Media & Cultural Studies
Kingston University