Karan Kapoor
Digital Marketer
Manchester,MAN
Summary
With 9 years of dedicated experience in Sales & Account Management within the AdTech industry, I bring a proven track record of success in navigating the complexities of the international market. My expertise spans the realms of Mobile and Web performance marketing, where I have consistently delivered results that drive business growth. Throughout my career, I have had the privilege of working on a global scale, spearheading sales initiatives and crafting robust account management strategies
Overview
10
10
years of professional experience
Work History
Associate Director - Global Sales & Client Success
Affle
GURGAON, Haryana (IN)
10.2023 - 05.2024
- Sales & Strategy: Leading sales for International (UK, EU, US,CN, IL, UAE)market. Developing and executing sales strategies that align with business objectives.
- Campaign Management: Manage and execute web performance campaigns that boosts brand awareness and increase sales revenue.
- Client Relations: Established strong relationships with key industry clients (some top clients – TUI, Vueling, Coast, Condor, Walmart etc.) creating mutually beneficial opportunities for growth and collaboration
- Effective Communication: Bridging gap between internal and external stakeholders for seamless collaboration.
- Coaching and Mentoring : Helping other team members to manage relationships with external partners for business and individual growth.
- Quarterly and Annual Business Planning : Generating strategy for building stronger business with good QoQ and YoY growth.
Senior Manager - Global Sales and Client Success
Affle
GURGAON, Haryana (IN)
04.2021 - 09.2023
- Established Web Performance vertical for International Market.
- Setup entire business from scratch and built team beyond it.
- Focused on performance based model such as Cost Per Sale(CPS) and Cost Per lead(CPL) campaigns.
- Onboarded Advertisers(Brands) and Affiliates for markets like UK, EU, US etc.
- Managed end to end business goals starting from generating demand, building supply, campaign delivery, doing annual business planning etc.
- Building strategy to grow business on MoM and QoQ basis.
- Given a 3x business growth in the span of 2 years.
- Onboarded and managed big brands like Farfetch, Canva, Vueling, Dominos, Surfshark etc.
- Obtaining knowledge and managing big advertising platforms like Impact, Awin, Tradedoubler, Rakuten etc.
- Providing regular updates and reports ( including all key clients) to ensure transparency and keep them informed about campaign performance.
- Represented the organization multiple times in events like PI Live London, Affiliate World Dubai, Affiliate World Bangkok, Adtech India, for better brand visibility and promoting Web vertical of Affle.
Lead(Manager)- Channel Partnerships
Affle
GURGAON, Haryana (IN)
06.2018 - 03.2021
- Led the entire indirect business vertical, both from demand and supply front.
- Driving in two way business with big Ad networks / agencies in INTL market.
- Majorly focused on companies operating in markets like Israel, China, Germany etc.
- Managing overall P&L of the business unit.
- Picking Mobile App campaigns on CPI/ CPR/CPA model and deliver them while maintaining quality and meeting KPI's.
- Creating strategic partnerships for budget maximization and overall revenue growth.
- Given 2x growth in big performing campaigns, 10% increase in gross margin.
- Working cross-functionally with Growth, Sales and Data teams to effectively communicate goals, strategies, and performance- both internally as well as externally.
- Working closely with tech team for getting API integrations done for both demand and supply side.
- Helping direct sales team to onboard new advertisers by giving them insights about good performing offers in market.
- Represented the organization in various industry events like Adtech, GMIC, China Joy etc.
Manager - Key Publishers
Affle
GURGAON, Haryana (IN)
04.2017 - 05.2018
- Managing all INTL key publishers for the organisation.
- Leading and growing supply in entire Israel Market.
- Growing existing business by strengthening relationship with big publishers delivering maximum revenue for the organisation.
- Given growth of 2x in MoM and QoQ revenue.
- Building healthy margin by negotiating and convincing publishers to run campaigns on lower payout to maintain overall profitability on BU level.
- Mentoring other team members to help them grow as publisher manager and learn processes.
Asst. Manager - International Supply
Affle
GURGAON, Haryana (IN)
04.2016 - 03.2017
- Managing 10-15 International publishers at a time and building stronger partnerships.
- Worked on CPI, CPR, CPA campaigns delivery in INTL market.
- Make sure to get campaigns delivered and hit th given quarterly targets.
- Managing end to end process with publishers starting from going live with campaigns to validation, payment etc.
Executive - International Business
Affle
GURGAON, Haryana (IN)
06.2015 - 03.2016
- Managing both Advertisers and publishers while learning about the industry and growing on job.
- Finding, onboarding new Publishers / Affiliates and manage relationships with existing one's.
- Sharing reports / feedbacks with publishers in a timely manner.
- Understanding the campaign requirement and work closely with publishers to deliver that.
Sales Intern
Varun Beverages Ltd.
GURGAON, Haryana (IN)
06.2014 - 08.2014
- Observing Market Behavior by visiting various markets with PSR’s within Gurgaon.
- Taking Orders – General Trade, Modern Trade, Restaurants, Hotels and Corporate.
- Getting the Stock Execution done by PSRs and Merchandisers according to the Planogram.
- Interacting with Retailers and asking about the challenges if any.
- Communicating Daily Report with Marketing Development Coordinator (MDC).
- Worked over a project for college on “ MARKETING & SALES PROMOTION OF PEPSI “
Education
MBA - Marketing & Sales
Amity University
Gurgaon, India 2013 - 2015
Bachelor of Computer Applications -
KIIT College Of Engineering
Gurgaon, India 2007 - 2010
Class12th -
St. Micheal Sr. Sec. School
Gurgaon, India 2006 - 2007
Class 10th -
St. Micheal Sr. Sec School
Gurgaon 2004 - 2005
Skills
Business development
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsPaid sick leaveLanguages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Associate Director - Global Sales & Client Success
Affle
10.2023 - 05.2024
Senior Manager - Global Sales and Client Success
Affle
04.2021 - 09.2023
Lead(Manager)- Channel Partnerships
Affle
06.2018 - 03.2021
Manager - Key Publishers
Affle
04.2017 - 05.2018
Asst. Manager - International Supply
Affle
04.2016 - 03.2017
Executive - International Business
Affle
06.2015 - 03.2016
Sales Intern
Varun Beverages Ltd.
06.2014 - 08.2014
MBA - Marketing & Sales
Amity University
2013 - 2015
Bachelor of Computer Applications -
KIIT College Of Engineering
2007 - 2010
Class12th -
St. Micheal Sr. Sec. School
2006 - 2007
Class 10th -
St. Micheal Sr. Sec School
2004 - 2005
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