Karan Kapoor
Digital Marketer
Manchester,MAN
Summary
With 9 years of dedicated experience in Sales & Account Management within the AdTech industry, I bring a proven track record of success in navigating the complexities of the international market. My expertise spans the realms of Mobile and Web performance marketing, where I have consistently delivered results that drive business growth. Throughout my career, I have had the privilege of working on a global scale, spearheading sales initiatives and crafting robust account management strategies
Overview
10
10
years of professional experience
Work History
Associate Director - Global Sales & Client Success
Affle
GURGAON, Haryana (IN)
10.2023 - 05.2024
- Sales & Strategy: Leading sales for International (UK, EU, US,CN, IL, UAE)market. Developing and executing sales strategies that align with business objectives.
- Campaign Management: Manage and execute web performance campaigns that boosts brand awareness and increase sales revenue.
- Client Relations: Established strong relationships with key industry clients (some top clients – TUI, Vueling, Coast, Condor, Walmart etc.) creating mutually beneficial opportunities for growth and collaboration
- Effective Communication: Bridging gap between internal and external stakeholders for seamless collaboration.
- Coaching and Mentoring : Helping other team members to manage relationships with external partners for business and individual growth.
- Quarterly and Annual Business Planning : Generating strategy for building stronger business with good QoQ and YoY growth.
Senior Manager - Global Sales and Client Success
Affle
GURGAON, Haryana (IN)
04.2021 - 09.2023
- Established Web Performance vertical for International Market.
- Setup entire business from scratch and built team beyond it.
- Focused on performance based model such as Cost Per Sale(CPS) and Cost Per lead(CPL) campaigns.
- Onboarded Advertisers(Brands) and Affiliates for markets like UK, EU, US etc.
- Managed end to end business goals starting from generating demand, building supply, campaign delivery, doing annual business planning etc.
- Building strategy to grow business on MoM and QoQ basis.
- Given a 3x business growth in the span of 2 years.
- Onboarded and managed big brands like Farfetch, Canva, Vueling, Dominos, Surfshark etc.
- Obtaining knowledge and managing big advertising platforms like Impact, Awin, Tradedoubler, Rakuten etc.
- Providing regular updates and reports ( including all key clients) to ensure transparency and keep them informed about campaign performance.
- Represented the organization multiple times in events like PI Live London, Affiliate World Dubai, Affiliate World Bangkok, Adtech India, for better brand visibility and promoting Web vertical of Affle.
Lead(Manager)- Channel Partnerships
Affle
GURGAON, Haryana (IN)
06.2018 - 03.2021
- Led the entire indirect business vertical, both from demand and supply front.
- Driving in two way business with big Ad networks / agencies in INTL market.
- Majorly focused on companies operating in markets like Israel, China, Germany etc.
- Managing overall P&L of the business unit.
- Picking Mobile App campaigns on CPI/ CPR/CPA model and deliver them while maintaining quality and meeting KPI's.
- Creating strategic partnerships for budget maximization and overall revenue growth.
- Given 2x growth in big performing campaigns, 10% increase in gross margin.
- Working cross-functionally with Growth, Sales and Data teams to effectively communicate goals, strategies, and performance- both internally as well as externally.
- Working closely with tech team for getting API integrations done for both demand and supply side.
- Helping direct sales team to onboard new advertisers by giving them insights about good performing offers in market.
- Represented the organization in various industry events like Adtech, GMIC, China Joy etc.
Manager - Key Publishers
Affle
GURGAON, Haryana (IN)
04.2017 - 05.2018
- Managing all INTL key publishers for the organisation.
- Leading and growing supply in entire Israel Market.
- Growing existing business by strengthening relationship with big publishers delivering maximum revenue for the organisation.
- Given growth of 2x in MoM and QoQ revenue.
- Building healthy margin by negotiating and convincing publishers to run campaigns on lower payout to maintain overall profitability on BU level.
- Mentoring other team members to help them grow as publisher manager and learn processes.
Asst. Manager - International Supply
Affle
GURGAON, Haryana (IN)
04.2016 - 03.2017
- Managing 10-15 International publishers at a time and building stronger partnerships.
- Worked on CPI, CPR, CPA campaigns delivery in INTL market.
- Make sure to get campaigns delivered and hit th given quarterly targets.
- Managing end to end process with publishers starting from going live with campaigns to validation, payment etc.
Executive - International Business
Affle
GURGAON, Haryana (IN)
06.2015 - 03.2016
- Managing both Advertisers and publishers while learning about the industry and growing on job.
- Finding, onboarding new Publishers / Affiliates and manage relationships with existing one's.
- Sharing reports / feedbacks with publishers in a timely manner.
- Understanding the campaign requirement and work closely with publishers to deliver that.
Sales Intern
Varun Beverages Ltd.
GURGAON, Haryana (IN)
06.2014 - 08.2014
- Observing Market Behavior by visiting various markets with PSR’s within Gurgaon.
- Taking Orders – General Trade, Modern Trade, Restaurants, Hotels and Corporate.
- Getting the Stock Execution done by PSRs and Merchandisers according to the Planogram.
- Interacting with Retailers and asking about the challenges if any.
- Communicating Daily Report with Marketing Development Coordinator (MDC).
- Worked over a project for college on “ MARKETING & SALES PROMOTION OF PEPSI “
Education
MBA - Marketing & Sales
Amity University
Gurgaon, India 2013 - 2015
Bachelor of Computer Applications -
KIIT College Of Engineering
Gurgaon, India 2007 - 2010
Class12th -
St. Micheal Sr. Sec. School
Gurgaon, India 2006 - 2007
Class 10th -
St. Micheal Sr. Sec School
Gurgaon 2004 - 2005
Skills
Business development
Performance Marketing
Affiliate Marketing
Relationship Building
Account Management
User Acquisition
Business Planning
Coaching and Mentoring
Budget Management
Strategy Planning
Team Management
Strategic Relationship
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsPaid sick leaveLanguages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Associate Director - Global Sales & Client Success
Affle
10.2023 - 05.2024
Senior Manager - Global Sales and Client Success
Affle
04.2021 - 09.2023
Lead(Manager)- Channel Partnerships
Affle
06.2018 - 03.2021
Manager - Key Publishers
Affle
04.2017 - 05.2018
Asst. Manager - International Supply
Affle
04.2016 - 03.2017
Executive - International Business
Affle
06.2015 - 03.2016
Sales Intern
Varun Beverages Ltd.
06.2014 - 08.2014
MBA - Marketing & Sales
Amity University
2013 - 2015
Bachelor of Computer Applications -
KIIT College Of Engineering
2007 - 2010
Class12th -
St. Micheal Sr. Sec. School
2006 - 2007
Class 10th -
St. Micheal Sr. Sec School
2004 - 2005