Kara Adkins
Bristol,England
Summary
Lifecycle and marketing automation specialist with 4+ years’ experience delivering scalable, data-driven campaigns across EMEA and AMER. Proven track record of building and optimising automated journeys in Salesforce Marketing Cloud, with additional experience in Marketo, driving engagement, pipeline, and revenue through segmentation, personalisation, and multi-channel execution. Highly effective in fully remote, cross-regional teams.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator (Lifecycle & Automation)
3P Learning
Remote
03.2025 - Current
- Lead the planning and execution of integrated marketing campaigns across the EMEA region, supporting brand awareness, customer acquisition, retention, and pipeline growth for multiple EdTech products.
- Own and optimise always-on automated journeys in Salesforce Marketing Cloud, including evergreen nurture, trial conversion, re-engagement, and uncontactable lead flows.
- Deliver multi-channel campaigns spanning email, landing pages, PPC, blog content, social media, and in-app product notifications.
- Introduced SQL-based segmentation and dynamic content, improving targeting accuracy, relevance, and scalability across regional campaigns.
- Built reusable ABM email templates to support consistent, on-brand seller prospecting at scale.
- Continuously optimise automations using SFMC Intelligence reporting, sharing insights and recommendations with the regional marketing team.
- Collaborate cross-regionally with AMER and APAC stakeholders to align on global campaign strategy, data standards, and best practices.
- Support EMEA events and tradeshows, including campaign planning, collateral coordination, and post-event nurture.
- Manage EMEA merchandise inventory and distribution, coordinating stock, suppliers, and regional fulfilment.
- EdTech
Email Marketing (Associate → Coordinator → Manager)
Stealth Monitoring
01.2022 - 03.2025
- Progressed through three promotions within a fully remote B2B organisation, ultimately owning high-volume email marketing strategy and execution.
- Directed and executed 31M+ email sends annually, achieving a 21.4% open rate and 4.7% CTR, consistently exceeding industry benchmarks.
- Launched 700+ revenue-driving email campaigns, generating $726K in ancillary revenue, $157K in RMR, and contributing to 124 closed deals in FY24.
- Delivered 3,000+ positive prospect responses through targeted, personalised sales campaigns.
- Implemented advanced segmentation by sub-industry and territory, improving engagement quality and sales alignment.
- Led A/B testing programmes across subject lines, content, and send strategies to continuously optimise performance.
- Mentored and developed two direct reports, enabling independent ownership of newsletters, events, and sales campaigns.
- Streamlined workflows using structured pipelines and campaign tracking, improving cross-team visibility and execution.
- B2B organisation
Education
Bachelor of Science - Public Relations and Business Foundations
University of Texas At Austin
Austin, Texas01.2016
Skills
- Salesforce Marketing Cloud (Automation Studio, SQL, Dynamic Content)
- Marketo (Campaigns, Reporting & Insights)
- Lifecycle & Marketing Automation
- Segmentation & Personalisation
- B2B & EdTech Marketing
- Multi-Channel Campaign Execution
- ABM & Sales Enablement
- Marketing Analytics & Performance Reporting
- A/B Testing & Optimisation
- Remote & Cross-Regional Collaboration
Timeline
Marketing Coordinator (Lifecycle & Automation)
3P Learning
03.2025 - Current
Email Marketing (Associate → Coordinator → Manager)
Stealth Monitoring
01.2022 - 03.2025
Bachelor of Science - Public Relations and Business Foundations
University of Texas At Austin