Kanika Bhargav
London,United Kingdom
Summary
Experienced content strategist, copywriter and freelance journalist with 6+ years across industries including investments, tech, FMCG, hospitality, e-commerce and fashion. Skilled in creating clear, engaging communications including articles, press releases, emails, social media and website content. Proven success leading large-scale projects such as global content migration and data streamlining across 64 countries, impacting 1.3 million employees. Adept at tailoring internal communications for diverse audiences and using AI tools to audit and edit content efficiently. Strong grasp of SEO best practices, simplifying complex information into customer-friendly messaging that drives engagement and visibility.
Overview
8
8
years of professional experience
Work history
Copywriter and Editor (FTC)
Amazon
, UK
2025.03 - Current
- Led a global data streamlining project as part of a content migration to a new CMS, covering 64 countries and impacting 1.3 million employees, ensuring consistency, accuracy, and localisation.
- Wrote and edited internal emails tailored for different countries and audiences, improving engagement and message clarity across culturally diverse teams.
- Used AI tools to audit and edit large volumes of content, significantly reducing review time and increasing data accuracy.
Freelance Copywriter & Content Manager
Techne Agency
London, City of London
2024.07 - 2025.02
- Created 3,000+ word blogs and articles, increasing views by 30% through strategic optimization of headlines, internal links, and user engagement.
- Boosted organic traffic by 25% with targeted SEO keyword research using Semrush and Google Analytics, optimizing web content for relevance.
- Secured top 5 keyword rankings within 6 months through advanced keyword research and on-page SEO techniques.
- Managed content creation, editing, and proofreading, ensuring consistent, high-quality, and brand-aligned output.
- Optimized website content via CMS, maintaining accuracy, consistency, and improved performance across platforms.
Marketing Copywriter (FTC)
Dishoom
UK
2024.03 - 2024.06
- Boosted email open rates by 60% with engaging subject lines and personalized content tailored to resonate with audience.
- Created persuasive copy for email campaigns, website content, and print materials, social media, supporting successful launch of two new restaurants.
- Strengthened brand visibility by producing high-quality content that reflected company's values and captivated audiences across multiple platforms.
SEO Copywriter (FTC)
Sainsbury's Digital, Tech & Data
London
2023.07 - 2023.10
- Utilized advanced SEO techniques and copywriting skills to optimise web content, boosting search rankings, organic traffic, and online visibility.
- Enhanced landing page conversion rates by 40-70% by refining call-to-action language and tailoring content to user needs.
- Streamlined content across landing pages, SEO footer copy, social media, push notifications, and SMS marketing, ensuring consistency and maximizing engagement.
Senior Copywriting Analyst
Accenture
2020.08 - 2022.12
- Improved SEO rankings and organic traffic by 30% through targeted content optimization, keyword research, and strategic creation for high-profile tech clients.
- Developed and execute effective marketing collateral for CRM clients, simplifying complex information into clear, customer-friendly messaging.
- Increased landing page conversions by 25% by refining copy, optimizing SEO structure, and aligning messaging with FMCG customer needs.
- Boosted social media engagement by 35% by creating targeted, data-driven posts for specific audience segments.
- Managed digital content, including landing pages, SEO blogs, emails, push notifications, and SMS marketing, using tools like PIM, DAM, Semrush, and Trello.
- Partnered with graphic designers to align copy and visuals, delivering impactful, client-focused campaigns.
Freelance Copywriter
Macavv Agency
2020.01 - 2020.05
- Boosted clients' brand recognition and client base by 50% through innovative content marketing strategies, campaign ideas, and partnership opportunities with advertisers
- Created brochures, flyers, print content, email campaigns, handled social media and marketing materials for brands in tech, retail and e-commerce, aligning messaging with industry trends and audience needs
Sub editor
Iksula services
2018.10 - 2019.11
- Boosted our monthly output by 80% by creating daily articles, story ideas, and social media posts for e-commerce and fashion
- Edited online content and marketing copy by leading a team of writers and editors to promote the products and services of key fashion clients
Finance Reporter
CafeMutual
2017.11 - 2018.08
- Enhanced content output by consistently writing daily articles, blogs, and newsletters, keeping mutual fund advisors and distributors informed about the latest trends in the financial services industry.
- Wrote press releases and articles that helped investors better understand how to grow their portfolios.
- Developed and produced brochures, emails, and press releases, tailored to finance clients and stakeholders
- Conducted in-depth research on market trends, mutual fund developments, and financial news to ensure relevant content.
Education
MA - Journalism
Central Saint Martins
Skills
- Canva
- Trello
- CMS
- DAM
- PIM
- SEO
- Word Press
- SEMrush
- Google Analytics
- Keyword optimisation
- PartyRock
- Asana
Custom
Researched and creating a market report on the opportunities and
threats of AI in journalism, exploring LLMs and AI applications.
Timeline
Copywriter and Editor (FTC)
Amazon
2025.03 - Current
Freelance Copywriter & Content Manager
Techne Agency
2024.07 - 2025.02
Marketing Copywriter (FTC)
Dishoom
2024.03 - 2024.06
SEO Copywriter (FTC)
Sainsbury's Digital, Tech & Data
2023.07 - 2023.10
Senior Copywriting Analyst
Accenture
2020.08 - 2022.12
Freelance Copywriter
Macavv Agency
2020.01 - 2020.05
Sub editor
Iksula services
2018.10 - 2019.11
Finance Reporter
CafeMutual
2017.11 - 2018.08
MA - Journalism
Central Saint Martins