Kane Rich
Newquay
Summary
A seasoned Digital Marketing Specialist with over 7 years of production and delivery, prioritising a data/results-driven approach and dedication to achieve results. Having developed an understanding of operations within international organisations/market leaders and small/medium enterprises, I am eager to take the next step in my career and lead/contribute to a high-performing digital marketing team following my experience leading recruitment marketing for a FTSE100 medical technology company.
With honed creative skills and natural ideas generation ability, alongside my stakeholder and project management, I thrive in both team/project leadership and collaborative environments and my achievements include developing and strengthening campaigns and working directly with my Global Head of Talent Acquisition to plan 2025 marketing strategies across job boards/PPC, social media, email and programmatic advertising.
Overview
8
8
years of professional experience
Work History
Digital Marketing Specialist
Convatec
2022.04 - Current
- Initially joining Convatec (a global FTSE 100 medical technology company) on a 3 month FTC as content production support to the Employer Brand Manager, I have increased my responsibility and exposure to projects that matter, currently spending 9 months as the lead source of recruitment marketing and covering for the Employer Brand Manager due to sick leave. Responsible for production of assets, delivery of campaigns, research, data, planning and strategy input, working directly with the Global Head of Talent Acquisition to support the restructuring of the function and 2025 marketing strategy.
- Working directly with the Global Channels and Campaigns Business Partner I set up internal communications templates and trained/onboarded international regions on these, resulting in the delivery of over 150 internal jobs campaigns, reaching 8568 employees, with an overall click-through rate of 7.4% and click-to-open rate of 17%. Acting as lead point of call for technical issues and quality control before campaigns are sent.
- Improved chatbot user experience through analysing and building user journeys, understanding keyword functionality from an outside perspective and optimizing/creating bot answers and FAQs, resulting in a 6.56% increase in the user flow of applying for a job through the chatbot journey.
- Owned the global data protection process, emailing a total of 48915 candidates across 10 campaigns to resubscribe and purging unsubscribes candidate data.
- Helped drive 133,050 job applications (+677.89%) through the creation of compelling video content for social media and landing pages, directing employees across the world to film themselves, producing the videos myself using Adobe Premiere Pro and After Effects.
- Produced graphic design assets and written content (email campaigns, landing pages, chatbot answers) ensuring brand consistency across all materials, including 50 posts on social media, with a highest organic engagement rate of 8.2% on LinkedIn.
- Utilized Phenom CMS/CRM to build and analyze landing pages, applying UX/UI best practices through wireframing and fixing bugs with Phenom support, ensuring seamless candidate experience.
Front End Web Developer
Futurform
2021.09 - 2022.03
- Responsible for the redesign and deployment of the company website as the sole developer - using a low code platform - delivering this in 3 months under pressure to get the site finished quickly.
- Received over 70 orders through the website, which stocked 2177 products, all of which needed data administration for SEO/UX. Monitoring this using Google Lighthouse/Analytics.
Digital Content Administrator
Dyson
2020.09 - 2021.09
- In my first role within an Agile tech environment, I worked in a team but was responsible for building various international market's chat-bots.
- Delivered over 50 chat-bots, building using Bold360ai platform, and testing/debugging with assistance from Solutions Architect at Bold360.
- Content administration using HTML, CSS and JSON.
- Launching chat-bots on platforms including Adobe Experience Manager, Magento 2, Sitecore, presenting successful launches to key stakeholders.
- Responsible for checking chat-bots in line with W3C WCAG 2.1 AA Accessibility best practices for users with impairments.
Freelance Creative
Kane Rich Creative
2020.06 - 2020.09
- Re-branded Engravatec's digital presence to Atomic Signs including new website build (Wix), including keyword SEO strategy and social media posts.
- Launched two client websites on WordPress for Tier One Worldwide and RDT Build.
Marketing Executive
Empire Fighting Chance
2019.01 - 2020.05
- Sole responsibility for all marketing from concept/creation to delivery across direct marketing, email marketing, social media, website updates/blogging, graphic design, photography, videography, SEO and reporting. Working without a manager and reporting directly to the CEO/COO.
- Creation of content/marketing collateral/social media to support Keynsham 10K fundraiser, delivering 780/800 runners and raising over £20,000 for charity.
- Built brand's social media following without a budget, doubling reach on Instagram/LinkedIn/Facebook.
- Project managed website re-build using external web design agency, launched in 8-weeks.
- Content Management, including training/briefing coaching staff on how to film effective social media videos over national lockdown, increasing social media output to 3 posts per day per platform. Created a content hub on WordPress for young people to access educational fitness/wellness content while forced to stay home.
Marketing Executive
Voyageur Group - 6 Month FTC
2018.07 - 2018.12
- Working alongside the Senior Marketing Executive to shape the digital output for special interest print publications and events conferencing business.
- Management of social media channels, resulting in month-on-month increase of followers and post impressions.
Regional Events Executive
McCarthy Stone
2018.04 - 2018.07
- Responsibilities included project management of sales releases events, management of events budget for the financial year, working with and briefing external creative/PPC/PR agencies including McCann, Delete, Designamite to drive leads and build creative assets.
Marketing Executive
McCarthy Stone
2016.11 - 2018.04
- Initially employed as a Marketing Executive focused on direct marketing, due to business change I developed my skillset in digital marketing, data analysis, and graphic design, alongside web content and content management systems. Due to internal restructuring of the division, I moved into an events executive role avoiding redundancy.
- Responsibilities included project management of sales releases events, management of events budget for the financial year, working with and briefing external creative/PPC/PR agencies including McCann, Delete, Designamite to drive leads and build creative assets.
- Hands-on email marketing using Pure360 platform, regularly sending emails regarding offers or events to our database.
- Daily management of Episerver CMS to manage our development's website pages, including optimising images for better page speeds/SEO.
- Producing graphic design, direct mail, and digital assets.
- Project managing delivery of brochures and other collateral, from concept to print.
- Using Adobe Creative Suite to manipulate images, place assets, typeset and copywrite in adherence with brand guidelines and tone of voice.
Education
No Degree - Ai in Digital Marketing
Digital Marketing Institute
Online08.2024
Level 8 Professional Diploma of UX Design -
UX Design Institute
01.2022
Level 6 Foundation Degree in Photography - Photography
Filton College
05.2006
Level 4 Diploma in Copywriting - Copywriting
College of Media And Publishing
09.2021
Level 4 Web Development 12 Week Bootcamp -
Bath Spa Uni/Bath Spa College
01.2022
Level 2 Certificate in IT User Skills in Open Systems and Enterprise -
Code Nation / City of Bristol College
Content Marketing and SEO Certificate -
SEMrush
01.2020
AS / A2 Levels -
St Brendan's Sixth Form College
05.2006
Skills
- Designing and Editing Content
- Adobe Creative Cloud
- Photography and Videography/Editing
- Content Management Systems
- Copywriting
- SEO
- Email Marketing
- Social Media Marketing
- Print Media and Web Design
- HTML, CSS, XML
Timeline
Digital Marketing Specialist
Convatec
2022.04 - Current
Front End Web Developer
Futurform
2021.09 - 2022.03
Digital Content Administrator
Dyson
2020.09 - 2021.09
Freelance Creative
Kane Rich Creative
2020.06 - 2020.09
Marketing Executive
Empire Fighting Chance
2019.01 - 2020.05
Marketing Executive
Voyageur Group - 6 Month FTC
2018.07 - 2018.12
Regional Events Executive
McCarthy Stone
2018.04 - 2018.07
Marketing Executive
McCarthy Stone
2016.11 - 2018.04
No Degree - Ai in Digital Marketing
Digital Marketing Institute
Level 8 Professional Diploma of UX Design -
UX Design Institute
Level 6 Foundation Degree in Photography - Photography
Filton College
Level 4 Diploma in Copywriting - Copywriting
College of Media And Publishing
Level 4 Web Development 12 Week Bootcamp -
Bath Spa Uni/Bath Spa College
Level 2 Certificate in IT User Skills in Open Systems and Enterprise -
Code Nation / City of Bristol College
Content Marketing and SEO Certificate -
SEMrush
AS / A2 Levels -
St Brendan's Sixth Form College
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