Kally Adderkin-Hall
CULLOMPTON,Devon
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Summary
Decisive Communication Manager skilled in developing and delivering high-performing marketing campaigns. Analyses performance and feedback to innovate forward-planning strategies. Confident communicator and negotiator, skilled in building productive staff and client relationships.
Overview
31
31
years of professional experience
9
9
years of post-secondary education
Work history
Senior Communications Manager
KAH Productions
Bristol, Somerset
02.2015 - Current
- Consulted with executive management to develop communication policies and procedures for managing crises.
- Planned and implemented direct marketing approaches by performing data analysis and customer profiling.
- Designed and created communication and marketing strategies for new product launches and promotions.
- Generated public awareness by publishing articles and case studies in targeted trade publications.
- Designed and developed creative communication and marketing products to support program objectives.
- Created and managed style guides and brand voice outlines for public relations, marketing, and advertising departments.
- Represented the organization at local and national events and press conferences to promote brand awareness.
- Reached out to influencers and media to promote brand image on national and global levels.
- Defined KPIs for each communication channel to evaluate the campaign's success level.
- Drafted press releases and speeches following organizational news and events.
- Communicated with media outlets and journalists to create press kits.
- Identified and cultivated brand's public voice by collaborating with internal and external teams.
- Spearheaded continuous development and improvement of external communication channels to meet audience needs.
- Attended regular networking events to increase brand awareness and thought leadership.
- Sourced case studies to create compelling stories for marketing purposes.
- Worked with designers to create innovative and visually appealing brand websites.
- Developed and distributed communication materials to educate staff on communication practices.
Executive producer
Victus Films
Bristol, Somerset
01.2010 - 01.2015
- Managed finances for projects with £100,000 in funding to guarantee adherence to budgets.
- Estimated quantities and costs of necessary resources as part of preliminary planning.
- Juggled conflicting stakeholder demands on complex projects.
- Oversaw compliance with relevant codes, regulations, and safety laws.
- Organized shooting schedules to maximize productivity and keep within agreed timescales.
- Interpreted project briefs with minimal supervision to achieve a fresh, creative spin on original propositions.
- Reviewed completed production work, providing detailed constructive feedback to inspire creative excellence.
- Hired talented staff and crew members to facilitate outstanding quality of production.
- Discussed project progress with financial backers, leading smooth negotiations and influencing decision-making.
- Researched and assessed viability of proposed ideas and finished scripts to make necessary modifications.
- Directed production activities to hit quotas and deadlines, flagging potential delays and causes for concern for swift resolution.
- Explored briefs in constructive and creative ways while remaining true to original ideas.
- Secured financial backing for new productions and oversaw budget governance for strategic use of funds.
- Supervised projects from production through to post-production.
- Resolved day-to-day issues immediately to promote smooth production workflow.
Senior reporter
BBC News
London, City of London
01.2000 - 01.2010
- Pursued and independently developed stories covering a broad range of topics.
- Produced stories for traditional and digital platforms, maximizing visibility.
- Used reader data to inform and inspire story choices.
- Covered breaking news and special interest events.
- Maintained a solid grasp of news and UK trends and current affairs.
- Built and maintained network of contacts to source and verify stories.
- Liaised with teams in radio and television to promote an integrated approach across all platforms.
- Tracked down original stories and found fresh angles on follow-up articles.
- Adhered to the Journalism Code of Ethics as well as organizational guidelines.
- Produced well-written and accurate stories to deadlines.
- Provided story ideas to deliver creative moments for digital content and radio.
Reporter/ Producer
ITV News
Cardiff, Cardiff
02.1995 - 01.2000
- Regularly live- broadcasting to increase audience engagement and brand awareness.
- Optimized methods for relevant media channels including radio, newspapers, and television.
- Translated complex ideas into compelling news stories and fact-rich narrations.
- Informed the public about news stories relating to [Type] issues through multiple media and social media channels.
- Increased accuracy and quality of weekly articles, features, and investigations by strengthening contact base in line with assigned reporting patch.
News presenter
Channel One TV
Bristol, Somerset
01.1993 - 02.1995
- Delivered announcements with the appropriate tone of voice.
- Hosted live interviews, creating open space for communication.
- Adapted to live events and changing situations.
- Introduced guests with interesting information and set the tone for interviews or entertainment using prepared commentary.
- Developed planned and improvised commentary on current events.
- Followed time cues to support the seamless delivery of announcements.
- Read pre-scripted bulletins and prompts to deliver accurate news within theallotted times.
- Shared important safety, promotional, and scheduling information with venue guests.
Education
Bachelor of Arts - Contemporary History
09.1992 - 06.1995
Post Graduate Diploma - Broadcast Journalism
10.1997 - 10.1998
Bachelor of Arts - Theology
09.2016 - 06.2022
Skills
- Campaign development experience
- Customer demographics understanding
- Promotions planning skills
- Content marketing
- Social media activities
- Marketing strategy
- Content Development
- Social media expert
- Communication and writing skills
- Project Management
- Online marketing
- Prospecting customers
- Audience outreach
- Marketing Strategies
Languages
English
Fluent
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
University of Durham - Bachelor of Arts, Theology
09.2016 - 06.2022
Senior Communications Manager - KAH Productions
02.2015 - Current
Executive producer - Victus Films
01.2010 - 01.2015
Senior reporter - BBC News
01.2000 - 01.2010
University of Plymouth - Post Graduate Diploma, Broadcast Journalism
10.1997 - 10.1998
Reporter/ Producer - ITV News
02.1995 - 01.2000
News presenter - Channel One TV
01.1993 - 02.1995
University of Plymouth - Bachelor of Arts, Contemporary History
09.1992 - 06.1995