Summary
Overview
Work history
Education
Skills
Languages
References
Career Break
Timeline
Generic

Kai Lok Lee

Leeds

Summary

Dynamic digital marketing professional with extensive experience in account management, project execution, and user experience optimization. Proven ability to develop data-driven strategies, manage stakeholder relationships, and lead cross-functional teams to achieve strategic objectives. Skilled in SEO, content creation, and campaign execution, with a strong focus on enhancing engagement and satisfaction. Adept at leveraging design thinking principles to drive continuous improvement and foster a culture-first mindset in workplace environments.

Overview

16
16
years of professional experience

Work history

Digital Marketing Freelancer

Self-employed
Leeds, United Kingdom
06.2022 - Current
  • Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
  • Successfully delivered on tasks within tight deadlines.
  • Conducted thorough data analysis using platforms like Google Analytics and Ahrefs to identify high-potential keywords that could drive significant traffic to the website.
  • Developed and optimized SEO-focused content strategies around these keywords, resulting in increased organic visibility and improved search engine rankings.

Account Manager

ARCH Partnership Limited
, Hong Kong
05.2017 - 04.2022
  • Acted as the main point of contact for clients, resolving their challenges and delivering tailored digital solutions. Managed task prioritization, resource allocation, and timeline coordination to ensure seamless project delivery.
  • Led multiple stakeholders, balancing client expectations with internal team resources, while overseeing project progress from start to completion.
  • Directed campaign planning, execution, and reporting, ensuring that each initiative met strategic objectives and delivered measurable results.

Assistant account manager

AGENDA (Hong Kong) Limited
, Hong Kong
08.2011 - 02.2016
  • Led end-to-end campaign planning, execution, and reporting to ensure successful outcomes aligned with business goals.
  • Managed social media platforms, including media planning and buying, to maximize reach and engagement across key channels.
  • Initiated and organised Key Opinion Leader (KOL) events, fostering partnerships to enhance brand visibility and drive campaign success.

Project Executive

PacificLink iMedia Limited
, Hong Kong
08.2010 - 08.2011
  • Managed Content Management System (CMS) development, ensuring ongoing maintenance and optimization to improve user experience and functionality.
  • Led a comprehensive website revamp, overseeing all aspects from design to deployment and long-term site maintenance.
  • Directed the production of advertising materials, including web banners and eDMs, to support marketing initiatives and enhance digital engagement.

Marketing Assistant

AGENDA (Hong Kong) Limited
, Hong Kong
09.2008 - 10.2009
  • Assisted in the execution and reporting of digital campaigns, ensuring smooth implementation and performance tracking.
  • Played a key role in executing website revamps, contributing to improved functionality and user experience.
  • Responsible for copywriting across social media platforms, crafting engaging content to boost brand presence and audience interaction.

Education

Bachelor of Arts - Marketing and Management

University of Hull
04.2001 -

Diploma of Higher Education - Marketing and Media

The University of Hong Kong

Skills

  • Project management
  • UX research
  • Strategic planning
  • Problem-solving

Languages

English
Advanced
Chinese (Cantonese)
Native
Chinese (Mandarin)
Fluent

References

References available upon request.

Career Break

I took career breaks in 2009 and 2016 to travel across various countries in Asia and Europe, including Tibet, India, Ukraine, and the Baltic states. These experiences allowed me to gain a deeper understanding of the political, economic, and cultural environments of different regions.


During my travels, I actively engaged with local people, improving my communication skills and broadening my perspective. This openness to new experiences and learning is something I've brought into my professional life, especially when working with diverse teams and clients.

Timeline

Digital Marketing Freelancer

Self-employed
06.2022 - Current

Account Manager

ARCH Partnership Limited
05.2017 - 04.2022

Assistant account manager

AGENDA (Hong Kong) Limited
08.2011 - 02.2016

Project Executive

PacificLink iMedia Limited
08.2010 - 08.2011

Marketing Assistant

AGENDA (Hong Kong) Limited
09.2008 - 10.2009

Bachelor of Arts - Marketing and Management

University of Hull
04.2001 -

Diploma of Higher Education - Marketing and Media

The University of Hong Kong

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Kai Lok Lee