Summary
Overview
Work history
Education
Skills
Websites
References
Hobbies and Interests
Additional information
Timeline
Generic

Kadi Evans

Poole,Dorset

Summary

  • Leadership & Growth Delivery: Proven ability to lead teams effectively, drive performance, and deliver sustained referral and sales growth.
  • Relationship Building: Strong collaborator with the ability to build trust and long‑lasting relationships across diverse teams, partners, and external stakeholders.
  • Outstanding Communication: Excellent verbal and written communication skills, enabling clear messaging, productive conversations, and positive engagement at all levels.
  • Self‑Motivated & Proactive: Able to work independently with strong initiative while also thriving within collaborative teams.
  • Determined & Goal‑Focused: Highly committed to achieving targets with a mindset centred on continuous improvement, quality, and excellence.
  • Adaptable & Resilient: Skilled at navigating change, whether related to NHS pathways, locations, or complex partnership dynamics; performs well under pressure.

Overview

21
21
years of professional experience
5
5
years of post-secondary education

Work history

Service Engagement Manager

Newmedica
02.2024 - 01.2026
  • Successfully built and developed strong relationships with four OJVs, driving referral growth across a wide geographic territory.
  • Achieved a 90% increase in referrals within one month for a key OJV and delivered record cataract referrals across multiple sites during my 11 months in the role.
  • Established excellent partnerships with Asda Opticians and Frith Opticians, securing invitations to attend and represent the organisation at their annual conferences.
  • Managed and delivered community events across Hampshire, including county shows, and currently planning an eye‑health education evening in collaboration with a Specsavers store.
  • Cultivated strong, trusted relationships with Specsavers partners across all local sites.
  • Utilised data insights to strategically plan practice “safaris” and prioritise focus areas for maximum impact.
  • Collaborated with my LMM to develop marketing materials for referrers, supporting my passion for helping patients understand their choices and access pathways in ophthalmology care.
  • Quickly adapted to the role and built effective working relationships with Operational Partners.
  • Coached the new Local Engagement Lead for Newmedica Hertfordshire, delivering timely and effective onboarding, offering both positive reinforcement and constructive developmental feedback.
  • Maintained excellent working relationships with my team and the wider organisation, contributing to a positive and collaborative culture.

Optical Manager

Asda Opticians
07.2018 - 01.2024
  • Served as a buddy manager for stores within the South West region, supporting stores without an Optical Manager by assisting with colleague training, ensuring correct rota's, and problem-solving within the department
  • Undertook a secondment to support national contact lens online sales and wage planning processes and audits, including writing Optical SOPs and collaborating with the Wage team, engineers, and Healthcare Operations Manager
  • Achieved a 90% increase in weekly sales from July 2018 to the present through effective communication and coaching and development of colleagues
  • Regular compliance reviews with team to identify potential risks and implemented action plans
  • Ensured compliance with industry regulations, maintaining accurate records and documentation as required
  • Worked with the superintendent optometrist on an in-store investigations related to fitness to practice cases, ensuring proper handling of the outcomes
  • Adapted to the rapidly changing industry, including updates to glass lenses, contact lenses, and local pathway processes
  • Influential in delivering and training the new project management systems to colleagues at the Bournemouth store
  • Experienced in people management and knowledgeable about HR procedures
  • B2B experience which grew corporate schemes with local businesses by 20%.

Contact Lens Optician

Scrivens Opticians
03.2013 - 07.2018
  • Remotely managed the needs of 12 stores as a Mobile Contact Lens Optician over the past five years with exemplary organizational and managerial skills
  • Scheduled my own rota's, ensuring each store received adequate coverage tailored to their specific requirements
  • Successfully expanded the contact lens business by 20% increase over my stores Lensplan patients
  • Collaborated closely with in-store managers to consistently uphold high standards of patient satisfaction and care and regularly achieved 100% in mystery shops
  • Provided comprehensive training to teams on procedures and lenses, ensuring their expertise remained current
  • Maintained my own professional development through accruing CPD points and attending industry conferences such as the BCLA, underscoring my commitment to staying abreast of advancements in the field.

Company Secretary

The Smokey Loft
02.2016 - 10.2017
  • Created a business plan and pitched to investors securing over £50,000 worth of investments
  • Working with designers to create marketing material including brochures, logos and website
  • Negotiated quotes and pricing for factory and equipment upgrades ensuring the final set up costs came in on or below budget
  • Built relationships with new customers through effective networking at food festival events and by utilizing LinkedIn and cold calling techniques to get new smoking contracts securing 5 brand new contracts in the first 12 months
  • Prepared and submitted VAT returns, ensuring accuracy and compliance, managed customer invoicing, with specific expertise in QuickBooks
  • Developed and implemented budgeting strategies and sales plans, including calculating profit margins for contract smoking, personal sale prices, and wholesale prices
  • Interacted with regulatory boards to ensure compliance with BRC and Organic standards
  • Planned and marketed new business ideas, such as Christmas cheese hamper boxes and weekly market slots, organized stands at events like the Sturminster Cheese Festival, and arranged meetings with wholesalers for farm shops
  • Supported internal audits by providing necessary documentation related to corporate governance practices
  • Created training documents and collaborated with the director to write the BRC manual
  • Reviewed contracts and legal documents to ensure accuracy and compliance with company policies
  • Managed corporate communications, including direct correspondence, social media profiles and company newsletters
  • Managed operations cash flow, petty cash and specific project budgets with impeccable attention to detail
  • Prepared minutes for board meetings, committee meetings, and shareholder meetings.

Optical assistant to Contact Lens optician

Specsavers Opticians
01.2005 - 03.2013

Gained comprehensive optical knowledge, progressing from foundational learning through to full qualification, and self‑funded the Contact Lens Optician (CLO) certification.

  • Managed and supported in‑store teams, delivering training and fostering a strong learning environment.
  • Led the successful implementation of Socrates Release 7, coordinating project activity and ensuring smooth adoption within the practice.
  • Worked across three practices over eight years, gaining valuable insight into diverse partnership models and operational dynamics.
  • Completed NHS and clinical audits to a high standard, ensuring compliance and supporting continuous improvement in clinical governance.

Education

Diploma of Higher Education - Dispensing Opticians

ABDO
Canterbury, Kent
09.2007 - 08.2010

Diploma of Higher Education - Contact Lens Speciality

ABDO
Canterbury, Kent
09.2010 - 02.2013

Skills

  • Strong leadership and team development
  • Excellent stakeholder and partnership management
  • Clear, confident verbal and written communication
  • Data‑driven planning and territory prioritisation
  • Proven track record in sales and referral growth
  • Project and event management experience
  • High standards of compliance and audit accuracy
  • Adaptable, resilient, and effective under pressure
  • Strong commercial awareness and business development skills
  • Organised, self‑motivated, and proactive

Websites

References

I am a reliable, people-focused professional known for my empathy, organisation, and calm, thoughtful approach. I take my responsibilities seriously and bring focus and integrity to my work, while also valuing humour and a sense of fun as important parts of a healthy, positive working environment. I communicate clearly, build trust easily, and take pride in doing my work to a high standard.

Outside of work, I am a devoted parent, which has strengthened my resilience, time-management skills, and ability to stay composed under pressure. I have a lifelong love of music, reflecting my creativity and appreciation for connection and expression. I also enjoy spending time outdoors with my dog, which I find grounding and restorative and which supports a balanced approach to life and work.

I value roles where care, integrity, and human connection matter, and I bring consistency, accountability, emotional intelligence, and warmth to everything I do.

Hobbies and Interests

I am passionate about maintaining an active lifestyle and enjoy working out regularly. My love for architecture has led me to successfully project-manage two home extensions, where I oversaw planning, negotiated materials, and handled hands-on construction, all completed on or under budget. Music is another significant part of my life; I find joy in exploring different genres and attending live concerts. I strive to be kind, thoughtful, and compassionate in all my interactions, believing that these qualities are essential for meaningful connections. In summary, I am a dedicated individual focused on balancing my professional endeavors with personal passions, embracing a mindset of growth and positivity along the way.

Additional information

Self-funded my contact lens training. Successfully grew a department in sales. Established a new company from concept to a thriving business, overseeing product development and adhering to proper processes. Collaborated with manufacturers to develop new products, including a smoked blue cheese designed for Long Clawson and Marks and Spencer's. Developed new products from concept to sale.

Timeline

Service Engagement Manager

Newmedica
02.2024 - 01.2026

Optical Manager

Asda Opticians
07.2018 - 01.2024

Company Secretary

The Smokey Loft
02.2016 - 10.2017

Contact Lens Optician

Scrivens Opticians
03.2013 - 07.2018

Diploma of Higher Education - Contact Lens Speciality

ABDO
09.2010 - 02.2013

Diploma of Higher Education - Dispensing Opticians

ABDO
09.2007 - 08.2010

Optical assistant to Contact Lens optician

Specsavers Opticians
01.2005 - 03.2013
Kadi Evans