An accomplished executive with start-up and scale-up experience in digital/eCommerce/marketplace industries. Extensive involvement in managing diverse, international teams. P&L owner with outstanding record of delivering growth through sales performance and operational efficiencies.
Built and led multi-functional international teams (including general managers, sales, account management, product & marketing, finance and HR) over 22 years post-MBA career (30 years overall).
International perspective, leading teams across Europe and emerging markets in Latam, EMEA and Southern Africa.
Change management experience with companies backed by Apollo Global Management, General Atlantic, Elliott Management, and Advent International.
Experience in roll-up strategies and execution having completed 30 M&A deals valued at $7.0 billion. Extensive post-transaction integration experience.
Work history
Chief Strategy Officer & Interim CFO
The Healing Company, Inc.
London / New York
05.2021 - Current
Led the formation of The Healing Company, a NY-based ecommerce roll-up focused on the $400bn nutraceutical space, eventually creating a closed-loop wellness network.
Acting CFO from 2023 including SEC reporting, capital raise, cash management and M&A execution
Responsible for hiring across several functions and executing the initial M&A deals with Your Super, a leading super foods company, and Chopra Global, a leading ayurvedic and meditation business.
Led initial seed capital raise of $10m and secured $150m credit facility for future acquisitions.
International Corporate Development (contract)
Thrasio, Inc.
London, Worcestershire
06.2020 - 12.2020
Thrasio is largest acquiror of private label eCommerce businesses on Amazon and one of top 25 sellers on global online marketplace. The company has raised $1.85 billion in funding over the past 12 months.
Thrasio acquires category-leading Amazon third-party private label businesses, and seamlessly onboards, optimizes and operates those consumer brands. CNBC top 50 disrupter.
Led international expansion analysis and corporate development activities in USA and Europe.
Multi-functional leadership and P&L responsibility for EMEA and Latam markets at cxLoyalty, $800 million global customer engagement and loyalty company backed by Elliott Management.
Provided management oversight for Nordics, Germany, France, Spain, Italy, Turkey, Brazil and South Africa, including over 550 employees and revenue of c. $150 million. Key B2B client verticals included: eCommerce (over 200 global marketplace partnerships), telco, retail banking, and insurance.
Led digital transformation of product offering (e.g., cyber security, online shopping), and expansion of B2B2C eCommerce programme in Spain, France, Mexico, Nordics and Brazil.
Coached senior management and developed effective B2B sales strategy as well as execution to achieve business growth. Developed “go to market” strategic plans for each country.
Achieved double-digit revenue growth over past five years. Developed management teams from scratch in Brazil and made significant upgrades in Turkey, France, Germany and Nordics.
Led launch of Vodafone “VeryMe” digital loyalty programme for 12m consumers in UK (Finalist for Loyalty Magazine's best Mobile Loyalty Programme) – SaaS programme / personalised loyalty.
Developed new leisure and protection products as well as digitised customer experience and created solutions across 15 international markets, including KeyfePara (Turkey), Divertz (Brazil), & Enjoymore (UK).
Executed eight strategic acquisitions / JVs in excess of $500 million and successfully expanded global footprint into Turkey, Brazil and South Africa. Project managed integration programmes for each transaction.
Managing Director
RIGHTMOVE plc
London
01.2006 - 01.2008
Led multi-national team of 25 members focused on online classified ads for overseas property
Developed and launched new B2C business lines, while directing consumer and private vendor propositions
Served as member of Rightmove plc executive management board
Revamped Rightmove Overseas portal and implemented SEO/SEM campaigns to ensure positive outcomes.
Head of Group Strategy and Corporate Development
RIGHTMOVE plc
London
01.2005 - 01.2006
Led IPO process on London Stock Exchange
Managed professional advisors and developed investment case for investors
Created and implemented long-term pricing strategy to maximise profits for core business
Recommended expansion to Rightmove's reach, including entry in new web verticals and geographies
Floated business for $700 million in March 2006, making it one of largest internet IPOs ever in Europe
Managed two M&A transactions worth $40 million as bolt-on transactions for existing businesses.
Education
Master of Business Administration (MBA) -
Cornell University (Johnson School of Management)
Ithaca, NY USA
04.2001 -
Bachelor of Arts - Economics and Political Science
University of Rochester
Rochester, NY USA
1992
Skills
Executive leadership & coaching
Change management
Geographic expansion
Complex deal negotiations
International management
Sales strategy & execution
B2B business development
Strategic planning / GTMs
Cross-functional collaboration
Board/Advisory Appointments
CIMS (South Africa) - Board Member (50/50 JV)
Back Up (Turkey) - Chairman
Advised Bain Capital on investment in Berlin Brands Group
Advisd Pollen Street Capital on its holding in BidX1
Arobase (Italy) - Board Member
Accomplishments
Led formation of the Healing Company including capital raises ($10m seed equity and $150m M&A credit facility) and executed 3 M&A deals over the past 12 months
Digital start-ups – Led Thrasio's international expansion analysis mainly focused on Europe. Formed The Healing Company, an eCommerce rollup business in the supplement/nutraceutical space.
Achieved double-digit revenue growth for 5 years at cxLoyalty. Built management teams from scratch in Brazil and made significant upgrades in Turkey, France, Germany, and Nordics.
Led digital transformation team to develop products for cxLoyalty's global offering in eCommerce/marketplace and cyber security products.
Led launch of Vodafone “VeryMe” digital loyalty programme for 12m consumers in the UK (Finalist for Loyalty Magazine's best Mobile Loyalty Programme) – cxLoyalty's SaaS programme / personalised loyalty platform.
Led Rightmove's $700 million IPO in 2006, which created the largest digital media offering on the London Stock Exchange (market cap now $7.5bn). Developed network effect with property listings / consumers.
Revamped Rightmove's Overseas portal and implemented SEO/SEM campaigns, improved customer experience and increased traffic by 200%. Won 2008 and 2009 Best Overseas Property Portal from Overseas Property Professionals.