JUSTIN CRITCHLEY EVANS

Justin Evans, floral designer and founder of Justin Critchley Flowers. Luxury online florist, known for opulent and highly detailed floral arrangements for high-end clients, celebrities, and brands. Established in Gerrards Cross in 2020, our business offers bespoke floral experiences, specialising in home and event installations, weddings, and beautiful bouquets. Sourcing the finest flowers daily to order, exceeding client expectations.

Welcomed customers with a friendly and approachable attitude to ensure they felt valued upon entering the boutique. Assisted them in exploring the best selection of high-value jewellery pieces, while providing exceptional, personalised customer service, recognising their preferences and providing knowledgeable guidance of gemstones, metals and brand heritage. Ensured security protocols adhered to by the team at all times.

In 2012, created the Highgate Cosmetic Clinic brand from start-up, offering a new, exceptional level of patient concierge service by dedicating myself from the onset of enquiry through conversion to surgery and patient follow-up. Increased turnover for Highgate Cosmetic Clinic patients by + 457% in 2013 from the previous year. This was without external advertising or promotion.

Oversaw operational management of surgical and non-surgical clinic, ensuring high standards of efficiency. Enhanced patient experience by delivering exceptional customer service and managing expectations. Managed all surgical procedures and coordinated comprehensive post-operative care.

Assisted team in achieving sales targets of £1.5 million. Coordinated with buyers on product assortment and merchandising. Supported training and development initiatives for team members. Monitored and managed operational costs effectively.

Directed development of all aspects of hair beauty and clinic services amid significant expansion and refurbishment. Led project team to adhere to deadlines for building phases and new retail area setup. Managed team of 5 and oversaw 100 service and sales staff, ensuring operational efficiency with a forecast turnover exceeding £6 million.

I started on the shop floor as an associate and my accrued experience throughout the store in various sales, management and buying roles including personal shopping for royalty, celebrities and the management of the Harrods shop at sea, onboard the Queen Elizabeth II, progressed me to a senior management position responsible for the development of key beauty departments and the largest in store concession with a combined management team of 10, 150 staff and a projected turnover of £12 million.