Justin Whitmore

• In my current role, I led a full-scale rebrand creating a cohesive group offering of insight, design through to manufacturing. This covered everything from tone of voice to 3 complete website redesigns alongside the creation of a new brand book.
• I manage the social media strategy and delivery, oversee all internal and external communications, and produce high-impact video and photography content including showreels, sizzle reels, client testimonials, and case studies.
• I also deliver category-focused projects and trade reviews for all major UK retail events.
• Additionally, I write RFPs for new business tenders and have delivered award-winning work recognised across the retail marketing industry.

Clients: Tommy Hilfiger, Hunkemoller, Riviera Maison, Twinery (MAS) and TM Lewin.

• I delivered a wide range of impactful projects - from shaping board-level strategy and brand identity to leading retail campaigns and trade-driving activity both in-store and online. I've managed end-to-end video and photography production, crafted creative and engaging copy, and helped bring campaigns to life through clear, consistent communication across all channels. A truly hands-on, all-round role with a strong focus on results and brand storytelling.
• Worked with a variety of client internal teams up to board level, alongside external teams handpicked to suit each project.
• Creation and delivery of social campaigns across all platforms, increasing reach, engagement and B2B community management, developing social tone of voice and visual identity.
• Delivered £1.3million in new business
• Creation and art direction of social media video for key seasonal campaigns
• Developed and led a team of a digital customer facing loyalty app, delivering a case study with learnings to support the overall European rollout.
• Delivered goal focused 'visitor driving workshops' to client teams to encourage business alignment and 'out of the box' thinking for future cross channel campaign activity.

Accountable for the Trade Marketing Plan and brand identity in 1,500 stores across 7 territories.

Engaging and negotiating with commercial teams, leadership teams, suppliers, stores and franchise partners to ensure the F&F brand vision is delivered and maintained worldwide.

Responsible for leading a team of 18 individuals to deliver global marketing campaigns that launch in line with business KPI’s, operating with a budget of £9m.

Key Achievements

• Working with the business leadership teams, I was able to align the Trade Marketing Plan across all territories, ensuring all campaigns were delivered in line with business brand goals.

• With my leadership, my teams reignited the F&F brand in the UK, aligning look & feel across all territories with increased brand awareness and customer engagement. Sales uplifts and profit meant that F&F Clothing was the leading light across the entire Tesco portfolio.

• A driving member of the team that delivered a new in store “Next Generation” high street facing environment and shop-fit rollout into UK, ROI & Central European stores. Average sales uplifts of 17% were achieved.

• I introduced Digital content/POS into the F&F environment, delivering campaigns that had the same look and feel across all touchpoints, in print, online and instore. This included the implementation of hardware behind tillpoints and around the shop mat – through to the content design & remote enabling.

• Led the integration of two design, production, packaging and photographic teams into one focused unit that delivered inspirational, innovative campaigns and were recognised as experts across the whole Tesco remit. Including taking the lead on key events such as Christmas and Back to School – the 2 largest trading periods in the retail calendar.

• Restructured the key areas of in store branding and packaging to deliver cost reductions of £500k in Central European territories and enable consistent delivery of the overall in store environment.

Accountable for the Trade Marketing Plan and clothing brand identity for the UK. Working closely with key senior stakeholders to identify market/fashion trends to deliver campaigns. Working closely with Visual Merchandise teams to deliver 7 complete store layouts per annum.

Key Achievements

• Managing the full photographic design & production function, from model castings through to working with art directors, digital studios and editing/retouching shots to achieve the brand aspirations.

• Leading the creative and production for all point of sale, events & trade planning activity. Actively reducing print production costs year on year by constantly reviewing ways of working and efficiencies.

• Implemented a complete workflow/asset management site that delivered a seamless production process. Allowing for structured point of sale allocations to be achieved across 4 shop-fits, all production processes reviewed to drive out cost savings in years 1 & 2 of circa £300k.

• Directed design, production, and photography teams to deliver all collateral including POS, packaging, catalogues, and press packs.
• Contributed to standalone Home stores through design, testing, and manufacturing of fixtures.
• Oversaw new brand development and store design for successful new store openings.
• Facilitated integration of Marketing team into Arcadia Group during initial takeover phase.