Jurica Gojevic
Linlithgow
Summary
A seasoned professional with expertise in Luxury Experience Design, Cross-Functional Leadership, and Commercial & Sales Strategy. Demonstrates proficiency in P&L & Financials, Global Brand Positioning, and Team Development. Adept at driving Market Expansion and forging Strategic Partnerships to achieve business objectives.
Overview
10
10
years of professional experience
9
9
years of post-secondary education
Work History
Senior Private Client Hospitality Manager
Diageo Luxury Group
Edinburgh, Scotland
01.2024 - 04.2025
- Appointed as part of the Global Private Client leadership team, responsible for shaping and delivering Diageo's ultra-luxury hospitality and experience strategy
- Lead private client operations across Scotland's most prestigious luxury brand homes including Port Ellen and Brora, as well as key experience spaces at Talisker, Cardhu, Royal Lochnagar, and Johnnie Walker Princes Street
- Spearhead the development and rollout of high-end, bespoke experiences tailored to UHNW audiences, including the 'Made to Measure' Vault project. Launching experiences valued from £50,000
- Oversee luxury pricing strategies in partnership with global supply, marketing, and design teams, ensuring product positioning aligns with both brand heritage and market demand
- Recruited and built a specialist private client team, focused on driving brand loyalty and lifetime value through deeply personalized, world-class encounters
- Opened key London market relationships, engaging elite travel agencies and luxury concierges to position Scotland as a leading destination for whisky-led luxury tourism
- Led experience-driven brand activations and product launches, managing partnerships with global PR agencies and publicists to drive international visibility
- Designed and hosted high-impact press, media, and influencer trips, resulting in earned media coverage, elevated brand prestige, and social media engagement
- Manage social media strategy and content for luxury spaces, ensuring relevance, tone, and reach align with the expectations of luxury consumers and private clients
Head of Hospitality
Diageo Luxury Group
Edinburgh, Scotland
01.2020 - 12.2024
- Successfully led the creation and launch of multiple new Brand Home hospitality experiences from the ground up, building concepts, teams, and standards from scratch, and celebrated consistent year-on-year growth of 13% in a highly competitive and evolving market
- Spearheaded the design and implementation of hospitality strategies across multiple brand homes, aligning luxury hospitality standards with global brand narratives
- Led and scaled the hospitality teams, driving performance, service quality, and commercial results across new and evolving sites
- Established and embedded systems, processes, and compliance frameworks to ensure consistent delivery and regulatory excellence across all sites
- Actively contributed to Diageo's post-pandemic hospitality revival in Scotland by recruiting, training, and inspiring diverse, high-performing teams
- Managed budgets and P&L accountability, with a strong focus on profitability, customer satisfaction, and continuous improvement
- Collaborated cross-functionally with Brand, Marketing, and Commercial teams to elevate visibility of premium experiences and create strong relationships with hotel concierges, DMCs, and luxury travel partners
- Forged strategic partnerships with Michelin-starred chefs and luxury hotels to amplify brand presence beyond the UK, delivering elevated, experience-led activations reinforcing Diageo's premium global position
Head of Wine and Beverage
Adare Manor
Ireland
01.2017 - 12.2020
- Pre-opening HOD team member working alongside F&B Director and Executive chef to establish, recruit and form a strong team of 120 F&B team members
- Owner of Beverage NSV £3.5m a year and all COGS implications
- Review and set the selling prices of all beverage items to ensure budgeted margins are achieved
- Assist the Executive Chef in setting all prices for the food products to ensure budgeted margins are achieved
- Propose Resort beverage and food suppliers and prices for annual review for Board approval
- Ensure control procedures are in place at all stages of the stock journey e.g. purchase, delivery, issues and consumption as well as ensuring beverages are stored in a clean, tidy, safe and cost-effective environment
- Ensure both BOH and bars are well staffed to receive deliveries and to support restaurants during their service periods
- Constantly review member feedback concerning F&B service with a special emphasis on Forbes & LQA standards and implement corrective action and appropriate staff training
- Implement, develop and improve service standard operational procedures 'SOP'
- Successfully accomplished hotel pre-opening objectives and contributed to the achievement of Forbes Five Star rating and leading hotels of the world through consistent world-class service standards
- Responsible for £1.4m of beverage stock across the resort
Wine and Beverage Manager
Green House
Ireland
01.2015 - 12.2017
- To drive sales revenue in the restaurant and maintain costs within budget
- To control and monitor wine and beverage orders
- Create and maintain an up-to-date drinks list after coordination with head chef
- Review and analyse sales to ensure stock rotation and profitability remain within my set targets
- Review guest feedback and implement corrective action if needed to ensure 100% satisfaction
- Build rapport with key wine suppliers and place orders
- Track information regarding new business trends and generate new business opportunities
- Provide the highest standard of customer service at all times in line with Michelin standards
Education
Secondary Education - Mechanical Engineering
University Knin
01.2005 - 01.2009
Master Sommelier Introductory Level - Court of Master Sommelier
School or University
01.2020 - 12.2020
Master Sommelier Certified & Advance - Court of Master Sommelier
School or University
Master Sommelier Diploma - Court of Master Sommelier
School or University
01.2021 - 04.2025
Skills
- Luxury Experience Design
- Cross-Functional Leadership
- Commercial and Sales Strategy
- P&L & Financials
- Global Brand Positioning
- Team Development
- Market Expansion
- Strategic Partnership
Accomplishments
- Launched the Made to Measure Vault, a first-of-its-kind, ultra-premium whisky experience valued from £50,000.
- Played a key leadership role in Diageo's historic £185 million investment in Scotch whisky tourism - contributing to the successful launch of 12 Brand Homes across Scotland.
- Opened access to the London luxury market, establishing high-value partnerships with top-tier travel agencies, luxury concierges, and DMCs, positioning Scotland as a key destination for bespoke whisky experiences and increasing HNW client acquisition by over 30% in two years.
Languages
English
Fluent
Croatian
Native
Italian
Intermediate
Timeline
Senior Private Client Hospitality Manager
Diageo Luxury Group
01.2024 - 04.2025
Master Sommelier Diploma - Court of Master Sommelier
School or University
01.2021 - 04.2025
Head of Hospitality
Diageo Luxury Group
01.2020 - 12.2024
Master Sommelier Introductory Level - Court of Master Sommelier
School or University
01.2020 - 12.2020
Head of Wine and Beverage
Adare Manor
01.2017 - 12.2020
Wine and Beverage Manager
Green House
01.2015 - 12.2017
Secondary Education - Mechanical Engineering
University Knin
01.2005 - 01.2009
Master Sommelier Certified & Advance - Court of Master Sommelier
School or University
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