JURATE MARCINKEVICIENE
LONDON,EN
Summary
Strategic Head of Visual Merchandising with expertise in developing impactful visual merchandising strategies for diverse retail environments. Skilled in cross-department collaboration, team leadership, and budget optimization, ensuring alignment with brand objectives and enhancing customer engagement across all touchpoints.
Overview
23
23
years of professional experience
Work History
General Visual Merchandising Manager UK
UNIQLO UK
01.2016 - Current
- Business contribution through VM/IMD in UK- store executions, business actions and team building, training.
- Successful new store openings.
- P&L control, review monthly budget and ensure no overspends, take actions to ensure keep budget under control by reviewing plan.
- Communicate to stores about expenditures and review where costs can be saved, improved.
- Constantly review budgets and analyze potential to save costs.
- Managing UK VM operational team of over 14 VM managers, who have their operational in-store teams. Managing 8 graphic designers as in house team.
- Deliver the most appropriate and affordable visual merchandise workflow, execution & organization management across all Stores in UK, with precise planning, execution, monitoring & alignment (+ best local adaptation), 100% in line with EU strategy & GHQ direction, achieving best quality results within the set cost goals.
- Ensure stores across UK are standardized.
- Designate VM members to appropriate task to ensure company directions are followed and all necessary actions are taken to improve business.
- Recover special stores to flagship standards.
- Plan and enroll seasonal launches - , revision of shop floor to prepare for peak season.
- VMD UK project New store openings Preparation for business expansion and new stores.
- Plan and successfully organize New stores.
- New tool, experience development.
General Visual Merchandising Manager Europe
UNIQLO EUROPE
06.2013 - 01.2016
- UK Stores, 23 France Stores, 9 Germany Stores, 4 Spain, 4 Belgium Stores, 1 Sweden store, 1 Netherlands, 1 Denmark, 1 Italy.
- Reporting directly to Global VM Director and CEO Uniqlo Europe.
- Developed, implemented, and managed all European visual merchandising strategies for retail environments, including graphics, product merchandising, window campaigns, VM props, and tools to enhance the customer journey.
- Working on various projects with multiple departments, like E-commerce, Marketing, Merchandising.
- Managed VM budget, allocating 1% of sales budget, excluding personnel and other costs.
- Established VMD department structure supporting seamless operations from Head Office to retail stores.
- Development of the Global VM campaign directives to tailor to each EU market specifications.
- Managed and implemented monthly EU campaign schedule and directives to align visual merchandising efforts across regions.
- Monitoring of EU visual presentation and standards.
- Coordination and management of all Visual projects with external suppliers.
- Management and coordination of the EU VM supporting team for all new store openings.
- Responsible for the selection of all VM tools and props, layout planning for all new store openings.
- Clear management and organization of the UK VMD SSC team.
- Coordinated visual merchandising initiatives across multiple retail locations to ensure consistent brand presentation.
- Managing of UK VM operational team of over 10 VM managers, who have their operational in-store teams.
- Specify individual SSC members role and ensure that all are following through.
- Implemented strategies to enhance operational efficiency and organization.
- Ensure members developing new skills and broaden their knowledge and expertise.
Area Visual Merchandising Manager
UNIQLO UK
09.2012 - 05.2014
- Reporting directly to the UK Store Operations Leader.
- Responsible for the development, implementation and management of the UK Visual Merchandising strategies for Retail environments, including graphics, product merchandising, window campaigns, VM props and tools to enhance the customer journey.
- Management and coordination of a UK VM team of 20 to 30 people.
- Maintaining the creative direction of all aspects of the in-store visuals, covering in-store pos materials, styling, displays and windows.
- Monitoring of the implementation of VM standards throughout the in store customer journey and experience.
- Responsible for the implementation of all window concepts to the Global/EU direction. Including in store displays with the Store Operations team to increase sales.
- Responsible for assessing the potential to maximize sales in relation to the merchandising layout, through the weekly and monthly analysis of the stock and sales situation with the Store Operations team.
- Responsible for creating and implementing the monthly store layout and merchandising plan with the Store Operations team.
- Training and development of the visual merchandising capabilities of the UK Visual Merchandising team and the Store Operations team.
Visual Merchandising Manager
UNIQLO UK
10.2007 - 08.2012
- 1 UK Flagship Store.
- Responsible for the execution and implementation of all store specific Visual Presentation and Merchandising standards and requirements.
- Management and development of a store VM team of 8 people.
- Creating, training and maintaining brand standards for visual presentation, cleanliness and organization throughout the store to ensure a consistent customer experience.
- Planning and executing new item deliveries to ensure optimum merchandising.
- Partnering with Store Management to create, prepare and implement seasonal merchandising presentations and manage new visual merchandising initiatives.
- Ensuring visually appealing and brand appropriate displays are created and updated to drive sell through and maximize the business.
- Partnering with Store Management to identify and resolve visual presentation and merchandising issues in the store.
Area Merchandising Manager Europe / Visual Merchandising Manager
TEDDY S.P.A
01.2004 - 09.2007
- Collaborated with leadership team to define and communicate brand vision to store teams, translating strategy into achievable goals and targets.
- Implemented VM directions across all stores to ensure consistency and brand alignment.
- Trained and motivated store management teams in visual merchandising to enhance in-store presentation and customer experience.
- Influencing Store Management in commercial trading decisions.
- Developing and maintaining communication channels both within own area and with the wider business.
Education
Bachelor of Arts - Apparel Design
Vilniaus Design College
Lithuania03-2004
Skills
- Visual merchandising
- Merchandising project management
- Retail strategy
- Visual experience enhancement
- Store layout optimization
- Visual display training
- Merchandising leadership
- Budget planning
- Cross-functional collaboration
- Team management
- Strategy development
- Problem solving
- Effective communication
- Customer experience enhancement
- Teamwork
- Adaptability and flexibility
- Visual storytelling
Timeline
General Visual Merchandising Manager UK
UNIQLO UK
01.2016 - Current
General Visual Merchandising Manager Europe
UNIQLO EUROPE
06.2013 - 01.2016
Area Visual Merchandising Manager
UNIQLO UK
09.2012 - 05.2014
Visual Merchandising Manager
UNIQLO UK
10.2007 - 08.2012
Area Merchandising Manager Europe / Visual Merchandising Manager
TEDDY S.P.A
01.2004 - 09.2007
Bachelor of Arts - Apparel Design
Vilniaus Design College