Dynamic professional with 3 internships in e-commerce digital marketing, demonstrating proficiency in Microsoft Excel for efficient data handling and report generation. Familiarity with paid search platforms and e-commerce KPIs.
Overview
2
2
years of professional experience
1
1
year of post-secondary education
Work history
E-commerce Operations Intern
Momit Co., LTD
02.2022 - 05.2023
SEO Optimization: Proficient in SEO techniques such as keyword research, website structure optimization, and content optimization. Capable of conducting data analysis using tools like Google Analytics. Successfully increased monthly website traffic from 10,000 to 30,000 visits.
Customer Database Management: Collected customer information through website registrations, social media engagements, email subscriptions, and established a comprehensive customer database.
Email Marketing: Skilled in designing email content, managing email lists, and tracking marketing effectiveness. Familiar with popular email marketing tools.
Sales Analysis and Strategy Development: devised improvement strategies, successfully enhanced conversion rates and customer retention.
Marketing intern
Baidu, inc
06.2022 - 09.2022
Demonstrated prowess in devising marketing plans to align with departmental strategies. Spearheaded a remarkable increase in daily activity among target rank users, elevating figures from 150,000 to 370,000, consequently achieving a 30% surge in target user page views. Orchestrated a successful push campaign, garnering 62,000 clicks with a notable conversion rate of 0.52%.
Leveraged Excel to analyze data and extract actionable marketing insights.
Actively participated in weekly brainstorming sessions, contributing innovative ideas to shape upcoming marketing initiatives and branding endeavors.
Digital marketing intern
JD. Com
Beijing
06.2021 - 08.2021
Managed JD's Instagram account to oversee the release of related activities and products, monitored backend data, analyzed feedback, and optimized channels.
Used Excel to find and performed data perspective; summarized basic information of users and commodities.
Developed and executed targeted digital marketing initiatives to reach key demographics.
Assisted in developing and implementing digital marketing campaigns, contributing to increased website traffic.
Education
Master of Science - prosperity, innovation and entrepreneurship
University College London
09.2023 - 09.2024
Skills
Proficient in utilizing the following tools: Microsoft Office Suite (PowerPoint, Excel, Word), SAP
Effective Team Collaboration Abilities
Strong relationship management
Open and clear communicator
Timeline
Master of Science - prosperity, innovation and entrepreneurship