Junaid Farooq
London
Summary
Results-driven Media Buyer & Digital Marketing Specialist with proven expertise in designing and executing multi-channel campaigns that deliver measurable business growth. Skilled in leveraging AI-driven automation, data analytics, and performance optimization to maximize ROI, reduce costs, and scale campaigns across Meta, TikTok, Instagram, and LinkedIn. Adept at translating marketing data into actionable insights, driving full-funnel strategies, and collaborating with creative teams to produce high-converting ad content. Experienced in managing high-volume ad budgets, optimizing conversion rates, and consistently exceeding KPIs in fast-paced agency environments.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Buyer & Ads Manager
Richer Reach
01.2023 - Current
- Planned and optimized multi-channel Meta advertising campaigns generating up to 4.8x ROAS and increasing qualified lead volume by 35% through data-driven targeting and budget allocation.
- Implemented AI-driven automation and prompt-based creative testing frameworks, reducing campaign setup time by 40% while improving CTR by 3.5x across active ad accounts.
- Executed full-funnel strategies covering prospecting, retargeting, and conversion optimization, defining performance KPIs and lowering cost per acquisition by 30%+ through continuous optimization.
- Analyzed performance data and partnered with creative teams to run structured A/B tests on ad copy and visuals, driving consistent month-over-month growth across multiple client portfolios.
Marketplace Executive
We Launch Stores
01.2022 - 01.2023
- Managed marketplace performance across TikTok, Instagram, and LinkedIn, supporting paid and organic campaigns that improved engagement rates by 28% while maintaining platform compliance standards.
- Evaluated audience and engagement data to deliver actionable insights for senior stakeholders, enabling faster decision-making and improving campaign effectiveness across multiple launches.
- Supported paid media execution through audience segmentation, structured testing frameworks, and post-campaign optimization, contributing to 20%+ performance lift across active initiatives.
- Contributed to brand launches in the UK and Middle East markets by assisting with market research, dashboard reporting, and data collection to support scalable growth strategies.
Education
Master of Science - Digital Marketing
Ravensbourne University London
01.2024
MBA - Human Resources
SZABIST
01.2019
BBA - Management Sciences
Capital University of Science & Technology (CUST)
01.2017
Skills
- Analytical Thinking
- Marketing Automation
- Strategic Impact
- Tools & Technical Proficienc
- Creative & Communication
- Data Analytics & Reporting
- Management Sciences
- Media Buyer & Ads Manager
Certification
- Google Digital Garage - Fundamentals of Digital Marketing Certification
- Cisco Networking Academy - Digital Skills & Networking Basics
Accomplishments
- Scaled ad accounts to deliver up to 4.8x ROAS across B2B and DTC clients.
- Cut cost per acquisition (CPA) by 30%+ through advanced A/B testing and funnel optimization.
- Generated £200K+ in client revenue through data-led Meta campaigns within 6 months.
- Designed automated ad workflows using AI tools, reducing campaign setup time by 40%.
- Increased CTR by 3.5x through creative optimization and precision audience targeting.
- Successfully managed £150K+ monthly ad budgets across multiple brands.
Bold Profile
https://www.boldprofile.com
Personal Information
Title: Media Buyer & Digital Marketing Specialist
Timeline
Media Buyer & Ads Manager
Richer Reach
01.2023 - Current
Marketplace Executive
We Launch Stores
01.2022 - 01.2023
Master of Science - Digital Marketing
Ravensbourne University London
MBA - Human Resources
SZABIST
BBA - Management Sciences
Capital University of Science & Technology (CUST)