Summary
Overview
Work history
Education
Skills
Certification
Affiliations
Timeline
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Julien Dimov

Edinburgh, United Kingdom

Summary

Performance marketing specialist with over 5 years of experience in Search Engine Marketing, Paid Social, and Email marketing channels, known for excellent problem-solving skills and delivering successful marketing projects and campaigns. Knowledgeable in UX and sales-funnel principles, regularly contributing to strategic planning. Proficient in data interpretation, A/B testing and incrementality testing to guide decision-making. Experienced in managing large-scale budgets and forecasting.

Committed to driving measurable results and progressing into performance and growth marketing leadership roles.

Overview

5
5
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work history

Performance Marketing Coordinator

Ooni
Edinburgh
01.2025 - Current
  • SEM Strategy & Execution – Played a main role in the development and optimisation of SEM campaigns across Google Ads and Microsoft Ads. Scaled global campaigns for multiple markets, managing large six-figure budgets effectively across the full marketing funnel.
  • Data & Analytics – Regularly produced clear and insightful performance reports, built dashboards and interpreted data from GA4, Looker, and Excel/Sheets to drive actionable insights. Improved campaign performance through advanced optimisations, structured A/B testing and continuous incrementality testing.
  • Project & Campaign Management – Acted as subject matter expert for campaign management processes. Independently led end-to-end projects, ensuring timely and high-quality execution.
  • Cross-Functional Collaboration – Worked closely with SEM, Native, Brand, and Data teams to ensure strategic alignment across channels and markets. Frequently contributed to multi-team projects with shared dependencies.
  • Research & Market Insights – Supported campaign strategy with in-depth consumer research, market trend analysis utilising tools like Semrush, Google reach and performance planners.
  • Adaptability & Initiative – Excelled in a high-paced environment, recognised for proactively supporting team priorities, taking initiative, and maintaining a solution-oriented attitude under pressure.

Digital Marketing Executive

Season Cookshop
London
06.2020 - 01.2024
  • Executed a multi-channel marketing strategy across Google Ads, Meta, CRM, and eCommerce (Shopify), contributing to sustained brand growth in the UK market
  • Managed full-funnel Google Ads campaigns across Search, YouTube, Display, Performance Max, and Shopping, aligned with brand goals and ROI targets
  • Delivered monthly performance forecasts and optimised budgets across platforms, achieving a 50% year-over-year revenue increase
  • Oversaw collaboration with an external agency, ensuring timely execution of key initiatives and strategic alignment
  • Led the end-to-end delivery of multi-asset campaigns across Paid Media, Web, and Email for multiple brands, maintaining performance and brand consistency across all touchpoints

Education

BA (Hons) Marketing - Markering

University of Portsmouth
Portsmouth
09.2016 - 06.2019

Skills

  • Problem-solving
  • Communication skills
  • Stakeholder relations
  • Project management
  • Strategic planning
  • Search Engine Marketing
  • Social Media Advertising
  • Email Marketing
  • Understanding of UX principles
  • Data interpretation and reporting
  • Budget management and forecasting
  • Product Feed Management
  • E-commerce Management




Certification

  • Online Marketing Fundamentals
  • PPC Fundamentals - by SemRush
  • Google Ads Shopping Certification - by Google Skillshop
  • Social Media Marketing Optimisation
  • Hubspot Inbound Certification - by Hubspot
  • Project Management Foundations - LinkedIn
  • Growth Marketing Foundations - LinkedIn
  • Team Management and Leadership Foundations - LinkedIn

Affiliations

  • Running, Hiking, Time Outdoors, Coffee and Food

Timeline

Performance Marketing Coordinator

Ooni
01.2025 - Current

Digital Marketing Executive

Season Cookshop
06.2020 - 01.2024

BA (Hons) Marketing - Markering

University of Portsmouth
09.2016 - 06.2019

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Julien Dimov