Julie Price
London
Summary
A seasoned professional with expertise in digital brand partnerships and sponsorships, adept at formulating multi-platform growth strategies and commercial product positioning. Demonstrates proficiency in revenue ownership and P&L management, alongside executive-level selling and pitching. Skilled in digital ecosystems and platform strategy, with a focus on AI-driven sales strategies. Proven track record in team leadership and coaching, complemented by a strong ability to develop brand strategy formulation. Aspires to leverage these competencies to drive innovative solutions within dynamic business environments.
Overview
31
31
years of professional experience
Work history
ADVERTISING DIRECTOR
BBC Studios, BBC Global News
London
2025.09 - 2026.05
- I recently joined BBC Studios to create long-term, high-value, multi-platform partnerships across Government, Financial and Consultancy verticals, setting distinct growth strategies for each market. I take a future-facing approach to revenue creation, shaping insight-led, social-first and content-driven propositions across digital, audio, TV and branded content, and positioning the BBC as a Tier 1 strategic partner for senior agency and client stakeholders. I have contributed over $2M in revenue since joining by building priority client pipelines, unlocking early-stage opportunities, and converting partnerships into sustained, multi-year growth.
- Defined and executed vertical-specific growth strategies, including launching an AI-led Government tender alert system.
- Drove $2M+ in revenue in one quarter through creatively ambitious, insight-driven partnerships.
- Led C-suite relationships and owned the full sales cycle end-to-end, activating BBC IP to maximise ROI.
- Maternity cover under Samantha Adams
INTERNATIONAL PARTNERSHIPS DIRECTOR
Business Insider (Insider Inc)
London
2021.12 - 2024.08
- I created large, multi-platform partnerships with global technology brands, shaping branded content and sponsorship solutions across digital, social video and events. I played a key role in product innovation, AI adoption in sales, and translating platform trends into scalable commercial value.
- Consistently outperformed targets, pacing toward $2M+ in annual revenue.
- Founded and led the AI Sales Task Force to drive insight-led selling.
- Architected high-impact, cross-platform branded content solutions.
- Secured new business with brands including Salesforce, SAP, Oracle, Miro, Siemens and Workday.
VP SALES
Oneninefive (acquired by Agent3)
London
2020.11 - 2021.12
- I led global sales and marketing strategy for a high-growth B2B lead generation challenger. Drove revenue, commercial product innovation and team performance, contributing to a successful acquisition.
- Increased revenue by 39% YoY; launched successful APAC expansion including hiring, onboarding and training.
- Grew top 10 client spend by an average of 52% and improved overall margins by 18%.
HEAD OF MARKET
Chelsea Magazine Company
London
2018.10 - 2020.10
- I headed a portfolio of lifestyle brands across parenting, education and weddings, turning client relationships into sustained growth across print and digital. The portfolio largely folded during covid.
- Delivered 105% of £1.8M revenue target.
- Drove 65% YoY digital growth across programmatic, native and display.
- Led CRM implementation, onboarding and training.
SALES DIRECTOR
Self-employed freelance consultant
2016.11 - 2018.10
- As ad and marketing lead for The Week Junior (Dennis Publishing) and Wareable Media's Wareable and The Ambient websites, I secured sponsorships, created sales tools, and led campaign execution - blending strategy with hands-on campaign upload and delivery.
- Sold headline sponsorship for Wareable Awards 2018 to PC World, doubling prior revenue and managing the event from pitch to post-show reporting.
BRAND DIRECTOR
Dennis Publishing
2014.03 - 2016.11
- I headed brand strategy and P&L across six technology brands, shaping commercial products and partnership frameworks.
- Spearheaded £2M launch of Alphr; became an award-winning, high-growth digital brand.
- Delivered £5.2M+ revenue, 22% above target.
COMMERCIAL DIRECTOR
Net Communities (now Future Publishing)
2012.11 - 2014.03
- I led sales strategy for a publisher and sales representation house spanning 200+ technology and business websites.
- Managed £12M+ annual revenue budget.
- Built an email programmatic revenue stream using Taykey which hit £450k in its first year.
GROUP AD DIRECTOR & EARLIER ROLES
Dennis Publishing
1995.07 - 2012.10
- I progressed through senior leadership roles within the tech division, shaping some of the company’s most successful commercial ventures.
- Led a 22-person sales division responsible for over 25% of company revenue.
- Operational Board member with divisional decision-making across launches and growth strategy.
- Delivered £1M+ personal revenue every year; two Salesperson of the Year nominations.
- Exceeded £5M+ divisional budgets across eight tech brands.
- Launched Custom PC magazine; beat launch revenue targets by 42%.
Education
BA (Hons) - English Literature
University of Sheffield
SheffieldSkills
- Digital brand partnerships and sponsorships
- Multi-platform growth strategy
- Commercial product positioning and development
- Revenue ownership and P&L management
- Executive-level selling and pitching
- Digital ecosystems and platform strategy
- AI-driven sales strategy
- Team leadership and coaching
- Brand strategy formulation
Websites
ABOUT ME
Mother of three teenagers, keen (but frustrated) runner, art, live music and comedy-podcast enthusiast.
Timeline
ADVERTISING DIRECTOR
BBC Studios, BBC Global News
2025.09 - 2026.05
INTERNATIONAL PARTNERSHIPS DIRECTOR
Business Insider (Insider Inc)
2021.12 - 2024.08
VP SALES
Oneninefive (acquired by Agent3)
2020.11 - 2021.12
HEAD OF MARKET
Chelsea Magazine Company
2018.10 - 2020.10
SALES DIRECTOR
Self-employed freelance consultant
2016.11 - 2018.10
BRAND DIRECTOR
Dennis Publishing
2014.03 - 2016.11
COMMERCIAL DIRECTOR
Net Communities (now Future Publishing)
2012.11 - 2014.03
GROUP AD DIRECTOR & EARLIER ROLES
Dennis Publishing
1995.07 - 2012.10
BA (Hons) - English Literature
University of Sheffield