Julie Parker
Glasgow
Summary
Innovative and strategic Marketing Leader with over a decade of experience driving brand transformation, digital growth, and customer engagement across B2B and B2C sectors. Renowned for turning complex challenges into compelling narratives, I lead with creativity, data insight, and a sharp commercial focus. From launching global campaigns and leading full-scale rebrands to scaling social media presence by 500%, I deliver measurable impact that aligns marketing with business performance. I thrive in dynamic, fast-paced environments where brand storytelling meets strategy — and where bold thinking turns into real results.
Overview
27
27
years of professional experience
20
20
years of post-secondary education
Work history
Head of Marketing
BEEKS FINANCIAL CLOUD
Glasgow
2020.03 - 2025.04
- Financial Services & Cloud Technology (B2B)
- Transformed Beeks market presence, leading rebrand and elevating company to globally recognised financial cloud services provider
- Managed two website launches, refining brand messaging and improving user experience
- Designed and executed robust content marketing plan, increasing engagement and lead generation
- Built an events strategy from scratch, successfully establishing Beeks at global fintech conferences
- Increased social media engagement and brand awareness through strategic campaigns and messaging
- Mentored and developed high-performing marketing team
- Oversaw digital marketing campaigns across multiple platforms to drive traffic and increase conversions.
- Developed and implemented comprehensive marketing strategies with focus on brand recognition.
- Directed the creation of innovative marketing materials, enhancing consumer engagement.
- Implemented targeted SEO strategies, improving organic search rankings.
- Established metrics to measure success of various marketing initiatives.
- Streamlined internal processes to improve overall marketing efficiency.
- Guided team members towards achieving set objectives and milestones in marketing projects.
- Managed budgets effectively whilst maintaining high performance in marketing projects.
- Devised social media campaigns for improved brand awareness and customer interaction.
- Evaluated impact of marketing initiatives by tracking and analysing performance data.
- Identified new customer segments and target audiences to expand reach.
Delta and Commercial Marketing Manager
BiP SOLUTIONS
Glasgow
2019.10 - 2020.03
- Procurement SaaS B2B
- Developed product marketing plans for two products
- Developed and executed successful email marketing campaigns generating new leads and improving engagement
- Managed brand presence at key industry events, including VIP lounges, sales collateral, stand design, and video content
- Led content creation efforts for digital platforms, including video, social media, infographics, blogs, and whitepapers
- Worked closely with Head of Sales to maintain consistent brand message and increase sales alignment
- Coordinated webinar series, enhanced client education.
Product Marketing Manager
BiP SOLUTIONS
Glasgow
2019.01 - 2019.10
Group Marketing Manager
DELEGATE
Glasgow
2017.09 - 2019.01
- Legal Administration: Trademarks SaaS B2B
- Led team of five and developed group marketing plan, including budget, website, marketing materials, digital assets, events, and trade shows in line with brand strategy and business goals
- Led corporate rebranding process which was well received by stakeholders.
- Managed company's presence at largest IP industry conference (Seattle), including hosting major seaplane excursion
- Produced promotional materials and sales presentations for senior management
- Led creation of engaging sales collateral to boost brand awareness.
Assistant Marketing Manager
DELEGATE
Glasgow
2017.07 - 2017.09
Marketing Projects Manager
OPTICAL EXPRESS
Glasgow
2010.11 - 2017.07
- Leading Retail Optical Brand
- Responsible for managing marketing projects, including new product launches, clinical literature, and digital content creation
- Managed project timelines, ensuring timely delivery of marketing materials.
- Participated in trade shows, raising awareness about company's products or services amongst potential customers.
- Launched successful email marketing campaigns to boost customer engagement.
Various Marketing and Advertising Roles
Freelance
1998.01 - 2010.01
- At agencies and companies including: Ignition Marketing, Jump Marketing, Clayton Graham Communications, Merle Agency, Royal Bank of Scotland, Nation1, Stevenson Sharpe, Sports Division
Education
BA - Communications & the Mass Media
GLASGOW CALEDONIAN UNIVERSITY
Glasgow 1991.08 - 1993.06
HND - Communication Studies
CARDONALD COLLEGE
Glasgow 1989.08 - 1991.06
SYS - Art, 3 'H' Grades, 8 'O' Grades
GREENFAULDS HIGH SCHOOL
Glasgow 1983.08 - 1999.06
Skills
- Institutional marketing
- Brand strategy and management
- SEO
- Social media advertising experience
- Multi-Channel marketing knowledge
- Email marketing proficiency
- Adobe creative suite familiarity
- Knowledge of crm systems
- Budget management proficiency
- Inbound marketing technique
- Content creation expertise
- Project management
- Team leadership
- Event planning
- Stakeholder engagement
Affiliations
- I recently went back to college to refine my cooking skills serving up Thai Street Food and Spanish Tapas. I enjoy crafting and try to stay active with regular gym sessions. I travel as much as I can, seeking new experiences—snowboarding, scuba diving, parachuting, and even climbing Sydney Harbour Bridge.
References
References available upon request.
Timeline
Head of Marketing
BEEKS FINANCIAL CLOUD
2020.03 - 2025.04
Delta and Commercial Marketing Manager
BiP SOLUTIONS
2019.10 - 2020.03
Product Marketing Manager
BiP SOLUTIONS
2019.01 - 2019.10
Group Marketing Manager
DELEGATE
2017.09 - 2019.01
Assistant Marketing Manager
DELEGATE
2017.07 - 2017.09
Marketing Projects Manager
OPTICAL EXPRESS
2010.11 - 2017.07
Various Marketing and Advertising Roles
Freelance
1998.01 - 2010.01
BA - Communications & the Mass Media
GLASGOW CALEDONIAN UNIVERSITY
1991.08 - 1993.06
HND - Communication Studies
CARDONALD COLLEGE
1989.08 - 1991.06
SYS - Art, 3 'H' Grades, 8 'O' Grades
GREENFAULDS HIGH SCHOOL
1983.08 - 1999.06