Julie de Lattre

Van Cleef & Arpels is one of the main players in the High Jewelery/Jewelery field. My role as Media and Digital Manager is to keep building brand awareness while asserting the Maison's singularity & differentiation though strong storytelling and highlighting universe around creations.

Through various collection campaigns & strong speaking opportunities (Exhibitions; Dance Festivals, Artist Collaborations…) we aim to nourish the Maison's awareness but also engage and enchant our clients and prospects.

Role requires: agility (geopolitical issues; stock tensions; budget...); curiosity; strong attention to detail and more importantly to be able to work with multiple teams to ensure best delivery of 360 projects.

Responsibilities:

• UK media strategy development and implementation
• Local agency management (Essence Mediacom)
• Local media budget monitoring and reconciliation
• Production, adaptation and delivery of media assets
• Media owner relationship to identify opportunities and innovations
• Tracking, optimisation & reporting of each campaign
• Harrods contractual media spend

Really enjoyed working on strong speaking opportunities such as The Art of Movement (Exhibition at the Design Museum); Dance Reflections; & currently Poetry of Times (Exhibition at Cromwell place). Those moments offer a wider range of opportunities (partnerships, different formats and audience scale...)

Responsibilities as part of those moments:

• Media strategy development and implementation
• Communication ecosystem around event (website content; booking application development; internal and external organic support, on site visibility)
• Supporting event and retail teams through various tasks is also part of the fun and very much value those moments with wider team

Small UK Marketing/ Communication team. Media & Digital Executive reports to me. My role requires a lot of coordination between HQ/ Europe and various local teams.

Joined Jimmy Choo when Michael Kors Holdings Limited completed the acquisition of Jimmy Choo PLC. At the time, both MK and JC decided to bring back all media planning & buying internally for both brands and to stop working with media agencies.

Role involved managing the global seasonal media campaigns across print and display (social media and search were handled by the digital team).

I was directly responsible for creating the media plan for Europe, UK and the US whilst working closely with the Asia & Japan teams on their regional plans to ensure these were aligned with Jimmy Choo's global strategy.

During this period, the brand developed in new areas such as sneakers, collaborations with Off White so I had the chance to work on exciting innovative campaigns with lager budgets.

Responsibilities:

• Global media strategy development and implementation in other markets
• Global media budget monitoring and reconciliation
• Production, adaptation and delivery of media assets for each market
• Media owner relationships to identify opportunities and innovations with lots of travel.
• Tracking, optimization & reporting of each campaign, mainly print and display takeovers.

Role required a lot of coordination skills and attention to detail. After February 2020 I took a year off during Covid to concentrate on my family.

After many years on the Agency side, my first client-side role was at Bally.

I joined Bally when the new CEO came on board and had a vision to take this classic brand to the next level. A brand new team was created and the transformation began.

Role involved managing the global seasonal media campaigns across print and display (social media and search were handled by the digital team).

I was directly responsible for creating Bally's media plan for Europe, UK and US. The Bally central team was based in London.

Responsibities:

• Global media strategy development and implementation for UK, Europe and the US
• Central agency management (full onboarding of a new media agency)
• Global media budget monitoring and reconciliation
• Producing, adapting and delivering media assets for each market
• Keeping close media owner relationships to stay ahead of trends and innovations with significant travel.
• Tracking, optimization & reporting of each campaign

Role required a lot of coordination. As the team was very new, all processes had to be put in place. Role required significant flexibility to work across functions when and where required.

This was an exciting time for me as I was promoted to Head of Digital in November 2016, taking the social media and search teams under my remit. Unfortunately, soon after this, Bally was acquired by a new group and Bally's London office closed to move to Milan.

After a few years at Kinetic as an outdoor specialist, I moved to MEC in order to develop my skills across all media channels. Key clients included Chanel Fine Jewelry and Watches; Mulberry; Star Alliance and Activision.

During this time I led the client relationships. Identified and developed client's growth plans. Managed all client requirements, ensuring planning processes were delivered, pulling in the right resources from across the business.

Role and responsibilities:

• Proactively identify new opportunities that would lead to new revenue streams for clients.
• Ensure effective implementation, delivery and optimization of all media plans globally
• Budget monitoring & reconciliation

Full responsibility of the International Travel Retail budget.

During this time I helped Chanel to build their Airport strategy across all markets for a long term ownership.

This included travelling through locations to identify opportunities; negotiating cost and new opportunities and make sure of the perfect execution.

Octagon is a sports Marketing company selling OOH space to brands during sports events.

I was in charge of the artwork delivery and on site logistics before events. Organizing hospitality and facility arrangements.

This was my first year in London.

I joined the Christian Dior Couture PR Team as an intern and managed all the samples coming in and out.

I spent many hours carrying boxes; managing samples; making coffees; carrying samples to photoshoots. This was a great learning experience and the beginning of a long journey in the media and luxury industry.