Summary
Work history
Education
Skills
Personal
Timeline
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Julian Phillips

Swanmore,hampshire

Summary

With a career in sales management and senior management roles, I'm confident in my ability to effectively manage and motivate sales teams to deliver high performance. I thrive with a challenge and have achieved some of my best results in turning around under-performing businesses, with a focus on mentoring and empowering teams to reach and exceed goals. I have a track record of success in building and growing strong relationships with stakeholders, both across the individual businesses I have managed and at the corporate / manufacturer level, and understand the importance of solid partnerships in achieving growth targets. I'm a hands-on leader who demonstrates commitment and enthusiasm to inspire colleagues and would bring a different perspective to this sales leadership role.

Work history

General Manager

LMC Motor Company
  • Key Task: - to prepare the business for sale
  • Skills: Analysis - Rapid assessment of business strengths and weaknesses to enable development of an action plan that could be quickly executed to deliver change
  • I prepared a 100-day plan for transformation and was committed to actioning that plan to achieve results
  • Leadership – coming into a failing business as the new leader meant I had to quickly establish confidence in my skills amongst the team
  • I engaged across functions to get to know all key department leads and understand their individual challenges
  • That way I could leverage their support for tough decisions that were necessary
  • Results: A significant improvement in efficiency with costs cut by 10%, improved staff retention and increased customer satisfaction.

Dealer Principal

Farnham Honda
  • Key Task: Stakeholder management / manufacturer relationships Coaching and mentorship / Competitor Analysis / Sales Growth Skills
  • Skills: Improved relationships with Honda for this sizeable business and established a new working relationship with two finance companies for stock funding and retail sales
  • Upskilled the sales team with new ideas and thorough sales process to enhance customer interaction and a more professional presentation
  • Ascertained through industry statistics our position in the market place both regionally and nationally to make sure our in-territory sales were above our competitors and analysed our product portfolio to concentrate on weaker markets to enhance growth
  • Achievements: Farnham Honda became recognised as a streamlined and profitable dealership with structured operating practices and excellent staff morale
  • The dealership was consistently in the top ten percent for manufacturer performance standards during my tenure
  • Increase of 20% new vehicle sales over previous year performance to 450 new units P.A Recently ranked first for customer satisfaction nationally Substantial improvement in workshop productivity Consistently high CSI, achieving 94% satisfaction and national recognition for key team members Increased used bike profitability by 65% per unit

Owner

Island Cars and Bikes
  • My internet-based company retailed prestige cars and bikes to UK customers
  • Key to business development was the creation of an effective online presence via eBay, building positive reviews, coupled with communication with a key group of target customers (Harley Riders)
  • Developed online marketing skills, Utilisation of motor industry contacts to buy vehicles, Careful pricing research for maximum profitability, Consistent 28 days stock turnover

Group Operations Director

Magic Group of companies
  • Managing all group operations, covering four Harley Davidson dealerships and a BMW motorcycle dealership with 116 staff and a turnover of £35 million
  • Key tasks: Build a brand / Cross functional collaboration
  • Skills: Customer engagement through National marketing in major motorcycle publications and through Magic Group websites
  • Organised local and National events, promoting the Magic group brand as well as Harley Davidson and BMW
  • Aligned group spend across the dealerships and shared best practise across the individual departments through regular open house meetings, this instilled a group focus mentality rather than each business working independently
  • Responsible for the development and implementation of sales strategy across the business leading to increased profitability in new and used bike sales vs Prior year, this business development strategy grew the Magic Group dealerships to the biggest Harley group in the country, responsible for 24% of all new Harley's sold nationally with over 3,500 units P.A
  • Directed the Magic Group's marketing operations, streamlining press spend and investing in substantial web presence Handled all company Personnel / HR policy and insurance and familiar with UK employment law

Dealer Principal

Oxford Harley Davidson & Magic Motor Cars
  • Task: Responsible for set up and running of Oxford Harley Davidson, managing sales and after sales team of 20 individuals
  • Also headed up the inception of Magic Motor Cars, based at the same site
  • Purchased vehicles from America and organised shipment, SVA testing and insurance Acted as Group Business Manager to the four Harley Davidson dealerships and one BMW dealer in the group, increasing penetration and group commission by £50000 pa Provided training and motivation to the sales teams to maximise sales potential for product

Partner

McGahans Prestige Vehicle Sales
  • A start-up business importing new and used cars from Europe, mainly BMW, Porsche, Mercedes and Ferrari Turnover of £3 million achieved in first two years of operation Strong finance performance

General Sales Manager

First Front BMW
  • Responsible for the day to day running of the sales team, with a turnover of over £18million annually Increased new car sales from 250 to 435 units, and used cars from 180 to 370 units per annum Maintained consistently high profit retention with careful purchasing and management of workshop costs Implemented a stocking policy to provide working parameters for the used car manager Had a close working relationship with the owner/Dealer Principal, to increase sales and develop this newly opened dealership

Used Car Sales Manager

First Front BMW
  • Responsible for purchasing and disposal of stock and site management Increased sales of used cars by careful purchasing Created a Niche market for Motorsport and specialist BMW sales in this newly opened dealership Carefully monitored workshop costs therefore maximising profit retention

Sales Executive

BMW
  • Responsible for selling new and used cars Mainly sold Motor Sport and 7 & 8 series cars, high profit vehicles Maintained corporate accounts, top sales executive 1993

Education

English, Maths, Physics, Computer studies

St Clement Danes
Chorleywood, Hertfordshire

Skills

  • Analysis
  • Leadership
  • Stakeholder Relationship
  • Building and growing strong relationships
  • Hands-on leadership
  • Pragmatic approach
  • Customer engagement


Personal

Married for 23 years with two children, I own a powerboat which I use in the Solent and beyond

Timeline

General Manager

LMC Motor Company

Dealer Principal

Farnham Honda

Owner

Island Cars and Bikes

Group Operations Director

Magic Group of companies

Dealer Principal

Oxford Harley Davidson & Magic Motor Cars

Partner

McGahans Prestige Vehicle Sales

General Sales Manager

First Front BMW

Used Car Sales Manager

First Front BMW

Sales Executive

BMW

English, Maths, Physics, Computer studies

St Clement Danes

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Julian Phillips