A seasoned professional with over 25 years of international expertise in the food industry across Saudi Arabia and the UK, specialising in brand enhancement, business development, and quality management. Demonstrates proven success in developing and implementing innovative products across diverse food sectors while maintaining high-quality standards. Skilled in driving projects and leading product development initiatives. Collaborates effectively with senior management, marketing teams, manufacturing units, and external suppliers to achieve strategic objectives. Possesses advanced IT proficiency, including Excel and database software such as Hamilton Grant for nutritional information management. Experienced in designing and implementing high-quality management systems with a strong ability to mentor and lead teams towards excellence.