JULIAN GOMPERTZ
Palm Beach Gardens
Summary
Strategic Senior Leader with 15+ years experience delivering new business development, project management and revenue generation. Excel in communication, problem-solving, and adaptability, ensuring seamless project execution and team synergy. Results oriented people manager across three prior roles with attention to detail required to move key projects forward.
Overview
14
14
years of professional experience
Work History
Senior Director of Partnerships and Business Development
Imagine Communications
07.2023 - Current
- Lead Strategic Partner Relationships across Media and Entertainment sector including top tier accounts: Google, AWS, Salesforce, Comcast, Amagi
- Develop and execute a comprehensive partnership strategy to drive growth and increase revenue in the media and entertainment vertical
- Design and implement a framework that is consistently applied across different types of partners including reseller, referral, integration and strategic
- Lead the negotiation and closing of high-value partnership deals, ensuring mutually beneficial terms for all parties
- Collaborate cross-functionally with internal teams, including product, sales, marketing, and engineering to ensure seamless integration and execution of partnership initiatives
- Represent Imagine at industry conferences, events, and in the media, promoting our brand and value proposition to potential partners and customers
Director of Streaming Partnerships & Growth
SiriusXM
09.2021 - 03.2023
- Identify new business opportunities while developing partnership structure, financial analysis, and marketing plan to grow SiriusXM and Pandora Streaming Business
- Manage one FTE
- Own day-to-day relationship for marquee SiriusXM and Pandora partners across consumer electronics, wireless carriers, social media platforms and sports leagues including Roku, Comcast, Samsung, LG, Vizio, T-Mobile, Verizon, MLB, NBA and more
- Responsible for multi-million-dollar marketing budget to hit key revenue targets tied to growth of SiriusXM and Pandora business
- Developed go-to-market playbook along with key cross functional leaders designed to optimize our marketing and promotion when launching SiriusXM and Pandora on new partner and CE platforms
- Build executive-level presentations, including QBRs, partnership proposals and monthly leadership team updates on the businesses’ key performance and growth
- Liaise with cross functional leaders in Partner, Performance and Brand Marketing as well as Product, Programming, CRM and Legal teams to ensure seamless collaboration for streaming platform growth
Sports and Entertaiment Partnerships Lead
Verizon
08.2018 - 09.2021
- Lead key innovation partnerships to deliver new products, services and applications leveraging Verizon 5G
- Drive new business opportunities across marquee partner workstreams while managing one FTE
- Sports & Entertainment Partnerships Lead for Verizon 5G Labs (September 2018 – September 2021)
- Managed partnerships with key stakeholders (NFL, Live Nation) that delivered against Verizon’s 5G strategic verticals, including Mobile Gaming, in-venue fan experiences, and Mobile Video Consumption
- Responsible for bringing new business into Verizon’s 5G ecosystem to consult on emerging technology strategy, and spur new product development that aligns with our direct-to-consumer offerings
- Facilitated, negotiated, and delivered critical legal and financial framework for contracts that support 5G Innovation partnerships: e.g
- Develop term sheet, Statement of Work (SoW), financial analysis and deal points to finalize Verizon’s innovation partnerships
- Drove Verizon 5G Innovation Challenges tied to product strategies, including the 5G NFL Mobile Gaming Challenge and the Built on 5G Challenge
- Socialized key learnings and insights from Verizon’s 5G Challenges back to internal Product teams to test, validate and productize next-generation 5G applications
- Led end-to-end planning efforts of Demo Days, which showcased and promoted the critical outputs of 5G Challenges: e.g
- A live 5G NFL Mobile Gaming exhibit in Hard Rock Stadium for Super Bowl LIV
Manager, Product Marketing
Verizon
08.2017 - 08.2018
- Developed competitive intelligence for internal sports video products including: OTT consumer insights, financial models, market positioning, pricing, packaging and distribution options tied to the direct-to-consumer marketplace
- Directed 20+ agency partners and internal stakeholders to develop and execute a brand defining marketing campaign for Verizon’s award-winning original programming including the Academy Award winning Dear Basketball and the Emmy nominated Why We Fight
- Worked directly with award-winning creative partners, including Kobe Bryant (Dear Basketball), LeBron James, Maverick Carter (UNINTERRUPTED) Peter Berg, Ronda Rousey (Film 45) and Gotham Chopra (Religion of Sports)
- Helped drive a 12x increase in monthly viewership YoY for sports originals on Verizon’s go90 video service while gaining Netflix syndication
- Accountable for annual marketing budget of $50M+ with a media budget of $40M+
- Built live soccer marketing campaign for go90 by identifying key opportunities to deliver higher ROI producing 110% viewership growth YoY while reducing acquisition cost by over 35%
Manager, Digital Marketing and Content Partnerships
The Players’ Tribune
11.2015 - 08.2017
- Drove day-to-day social media and short form content development across digital platforms while spearheading content partnerships for an upstart sports media company founded by Derek Jeter
- Managed an FTE as well as a year-round contractor
- Developed first-of-its-kind content partnerships with brands and athletes across multiple content verticals: e.g
- Richard Sherman and Samsung
- Managed content distribution partnerships with Meta, Twitter & Snapchat: e.g
- Efforts led to The Players’ Tribune being a pilot partner for Facebook Live and produced social media calendar while managing TPT social handles
- Leveraged Influencer Marketing tactics to engage The Players’ Tribune athlete community to enhance content distribution and brand visibility
- Defined and led event marketing strategies around tentpole sports moments, including the Super Bowl, the ESPYs and the NBA, NHL and MLB All-Star games
Strategic Brand Marketing Coordinator
ESPN
10.2014 - 11.2015
- Shaped the continued evolution of ESPN’s award-winning This Is SportsCenter campaign, leveraging partnerships with marquee athletes (Stephen Curry, Matt Harvey, Rob Gronkowski) across all platforms including TV, Social, Digital and Mobile
- Developed original content aimed at increasing viewership for SportsCenter’s marquee programming, including: Not Top 10, SC Featured, SC on the Road and My Wish
- Partnered with external advertising and media agencies to redefinine the SportsCenter brand for a younger audience demographic
- Managed a $5M marketing budget analyzing the strategic direction of how to best promote ESPN’s flagship brands
Social Media Marketing Coordinator
ESPN
01.2013 - 10.2014
- Drove day-to-day engagement efforts on ESPN’s social media platforms, including Meta, Twitter, Snapchat, Google Plus, Foursquare and Pinterest
- Tracked and reported on ESPN Social Media metrics utilizing Topsy, Sysomos, Meta Insights, Twitter Ads, NetBase and Parse.ly: e.g
- Presented weekly social analytics report to Senior Leadership
Production Assistant
National Basketball Association
09.2010 - 07.2012
- Served as a Production Assistant for NBA original programming, including award-winning documentaries
- Edited, produced and posted live NBA content across all digital platforms
- Responsible for monitoring, reporting and updating the @NBA and @WNBA Twitter handles
- Nominated to facilitate production of NBA TV's: The Dream Team, Wilt 100 and The Announcement
- Supported Senior Leadership with content, production and post-production of all original programming
Education
BA - Journalism & Mass Communication
The George Washington University
Washington, D.C.Skills
- Stakeholder Relations
- Pipeline Development
- Contract Negotiation
- Business Development
- Program Management
- Strategic Planning
- Creativity and Innovation
- Cross-functional team leadership
- Content Development
- Contract and Vendor Management
- Project Management
- Proficient with Microsoft (Word, Excel, Powerpoint)
Timeline
Senior Director of Partnerships and Business Development
Imagine Communications
07.2023 - Current
Director of Streaming Partnerships & Growth
SiriusXM
09.2021 - 03.2023
Sports and Entertaiment Partnerships Lead
Verizon
08.2018 - 09.2021
Manager, Product Marketing
Verizon
08.2017 - 08.2018
Manager, Digital Marketing and Content Partnerships
The Players’ Tribune
11.2015 - 08.2017
Strategic Brand Marketing Coordinator
ESPN
10.2014 - 11.2015
Social Media Marketing Coordinator
ESPN
01.2013 - 10.2014
Production Assistant
National Basketball Association
09.2010 - 07.2012
BA - Journalism & Mass Communication
The George Washington University
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