Julia Williams

• Oversee all aspects of daily operations, ensuring smooth running of the organisation. Leading from the front to embed brand standards and behaviours
• Implemented financial framework, maintaining profitability, controlling labour, margins and consumables
• Consistent 5* NSF and 5* EHO over the 7 years trading
• Consistent guest scores on Trip / Google & Spotlight
• Consistent 80% Wincard over 7 years trading
• Work with key stakeholders to help develop brand
• Support brand managers
• Supported regional activities, apprenticeships, team leader support people policy, internal follow up audit and Christmas 2026

• Built high-performing teams to achieve organisational objectives in sales and guest key performance indicators
• Achieved NSF 4-star ratings or higher in all sites by adhering to health and safety standards.
• Turned around multiple sites across all brands over 10 years, enhancing operational performance.
• Wincards consistently above 80%

• Collaborated with stakeholders across the business to create a new food and beverage concept outside the current trading models
• Designed project-specific training plan and created training tools to facilitate successful implementation of new concept.

• Facilitated opening of new Premier Inn, overseeing reception, front of house, and housekeeping operations.
• Embedded brand standards through structured training and coaching
• Adopted hands-on approach to deliver results and meet project timelines.
• Coordinated pre-site ordering to ensure timely execution of on-site activities.

• Oversaw daily operations, ensuring smooth workflow processes over 2 sites.
• Maintained company policies, health & safety and brand standards.
• Fostered relationships with Co-lo management teams to get buy-in to Brand Standards

• Managed hotel daily operations
• Implemented new brand standard across all departments

• Conducted internal brand standards audit to ensure compliance
• Analysed key performance indicators to pinpoint areas for improvement
• Assisted area manager in developing site managers nationwide

• New opening of Premier Inn and Touchbase meeting room concept with Roadchef partnership

Re-established estate brand standards and daily ways of working.

Collaborated with Roadchef partnership to secure buy-in to culture.