Julia Mints

• Pursued and independently developed stories covering broad range of topics in Art and Archaeology.
• Produced stories for digital platforms, maximising visibility.
• Tracked down original stories and found fresh angles on follow-up articles.
• Researched, pitched and wrote stories of national relevance for UK readership.
• Produced well-written and accurate stories to deadlines.

Press Office Management and Collaboration with PR Agencies

As the head of the press office, I led a team responsible for developing and executing public relations and digital campaigns for five exhibitions, resulting in extensive media coverage including 150 articles and 5-10 TV reports for each event.

Key Responsibilities:

• Drafting compelling press releases and stories.
• Pitching innovative ideas to media outlets.
• Conducting in-depth research and preparing detailed reports.
• Managing and providing briefs to designers, printers, and photographers for promotional materials.
• Securing interviews, speaking engagements, and other media opportunities for the museum director.
• Celebrity management for the opening events of each exhibition.
• Successfully attracting and engaging eight media partners within one year.
• Spearheading the development of the brand philosophy, emphasizing an immersive approach to exhibition presentation.
• Leading the conceptualization and execution of special projects for exhibitions.
• Highlight: Our team's innovative projects were recognized with a submission for the European Museum Year Award in 2018

Digital Marketing

• Social Media Management (Facebook, Instagram)
• Instagram: Successfully increased the number of followers from 8,000 to 19,500
• Facebook: Achieved significant growth in followers from 2,500 to 12,000
• Museum Website Management
• Collaborations with Influential Bloggers and Thought Leaders
• Viral Video Production for Exhibitions
• Produced viral videos for exhibitions

• Successfully executed approximately 70 high-profile events in Moscow and upscale cities for Hennessy XO and Hennessy Paradis Imperial
• Orchestrated PR and celebrity gatherings for KIA Quoris, surpassing PR value targets by a remarkable double.
• Spearheaded the development of an innovative international digital concept for below-the-line (BTL) activities associated with Hennessy XO, including the groundbreaking implementation of cutting-edge technologies.

• Established and cultivated a robust network of relationships with Eastern European media outlets.
• Crafted and disseminated press releases to promote the conference.
• Actively contributed to event planning and logistics.
• Developed presentations and supporting materials showcasing market research findings and critical marketing analytics.
• Conducted comprehensive market analysis to identify prospective clients within the Eastern European market.