Julia Edwards

Key Achievements:

• Head of Marketing to On Group-Protocol and U Perform Collagen and Supplement brands.
• To create and implement a growth strategy for the two supplements brands via D2C.
• To increase the subscription base on the two supplement brands.
• To create and implement product growth strategies for hero products.
• Devised and implemented ‘Go to market' strategy for VJJ Health and launched brand.
• Devised partner relationships with Pharmacists and HCP's to work with VJJ Health.
• Implemented and launched loyalty and subscription programmes using Yotpo and Recharge platforms.
• Managed affiliates and partnerships using Brand Champs, Collabs, Tik Tok Collabs and Klayvio email flows.

Marketing for Publicly Traded Health Company. Skilled in brand strategy , digital marketing and communications .

Key Achievements:

• Led successful rebrand of Goodbody Health across 4 stock exchanges to include new websites.
• Part of Pharmacy and HCP's Focus Group for planning.
• Developed and executed comprehensive marketing plan for Goodbody Health and its brands.
• Developed strategy and implemented communication plan for ‘ pharmacy route to market' .
• Increased lead generation by 20%.
• Decreased B2C cost per acquisition by 5%.
• Grew Instagram following by 60% in year.
• Successfully launched new websites for Goodbody Health, Phytovista Labs, and aligned existing brands.
• Managed influencer marketing and social media.
• Managed £1.5 million communications budget and mentored team of 5.

Skills:

• Marketing Strategy: Developing and implementing comprehensive marketing plans.
• Brand Management: Rebranding, relaunching, and aligning brands.
• Digital Marketing: Expertise in social media, website optimisation, and content marketing.
• Communications: Developing and managing effective communication strategies.
• Team Leadership : Mentoring and managing marketing teams.
• Developed and implemented comprehensive marketing strategies with a focus on brand recognition.

Marketing for £14m Turnover Company

Key Achievements:

• Crafted and executed marketing strategies driving significant growth of over 5,000 new customers a month.
• Orchestrated £2.8 million B2C marketing campaign across multiple channels, including TV, web, social media, and events.
• Worked with Health Care Professionals to support brand.
• Successfully drove B2B sales with £500k budget, utilising targeted marketing campaigns.
• Empowered sales teams with essential tools and resources, including trade catalogues, online portals, and POS materials.
• Leveraged data-driven insights to inform future marketing strategies and optimise campaigns.
• Led brand development and integration across all touchpoints to ensure consistent brand experience.
• Managed and mentored team of 10 marketing professionals.

Results-oriented marketing professional with experience in B2B healthcare marketing. Skilled in website management , content creation , and CRM implementation .

Key Achievements:

• Managed Austrian b2b Aptamil website for healthcare professionals, ensuring a user-friendly and informative platform.
• Created high-quality content such as CPD tools, symposiums, and blogs to educate and engage healthcare professionals.
• Successfully implemented CRM and e-CRM marketing campaigns to drive lead generation and customer engagement.

Experience in event planning , trade promotions , and brand activations .

Key Achievements:

• Managed the conversion of a Russian truck into a bar and stage for Jägermeister events, creating a unique and engaging experience.
• Created and implemented successful trade promotions for Red Bull, driving brand awareness and sales.
• Planned and executed consumer taster experiences for The Glenlivet whisky, providing memorable brand interactions.

Working at WWAV Rapp Collins to manage multi-million budgets and delivering exceptional results . Skilled in customer acquisition , loyalty marketing , and brand awareness .

Key Achievements:

• Managed multi-million budgets for high-profile brands, including Gala Bingo, Gala Casinos, EMCOR B2B, and WaterAid.
• Devised and implemented national and local level campaigns.
• Grew Gala Bingo membership by 20% through strategic customer acquisition initiatives.
• Boosted customer lifetime value by 10% by implementing effective loyalty communication plans.
• Spearheaded recruitment campaigns for new bingo halls, including regional and TV advertising.
• Orchestrated successful direct mail, POS, and PR initiatives for Gala Casinos.
• Masterminded impactful campaigns for WaterAid, driving awareness and supporting their mission.
• Leveraged data-driven insights to inform future marketing strategies and optimise campaigns.

• Planned in and outbound contact call centre campaigns for Virgin and Orange
• Managed global distribution of POS for Apple
• Managed team of 20.

Results-oriented marketing professional with experience in retail marketing , brand promotion , and customer loyalty programs .

Key Achievements:

• Produced in-store POS and brochures for Brewers Fayre , driving engagement and sales.
• Masterminded cross-selling promotions across Whitbread portfolio, leveraging their customer database to increase revenue.
• Streamlined direct mail recruitment campaigns for improved efficiency and cost-effectiveness.
• Launched a successful loyalty program to boost customer retention at Brewers Fayre.
• Acted as Whitbread's agency liaison , ensuring seamless collaboration with external partners.
• Crafted effective in-store and direct mail campaigns for Allied Domecq, driving sales in major retailers.

• Developed and executed successful direct marketing campaigns for Peugeot, Barclays Bank, and Barclaycard.