Julia Catto

James Fisher and Sons plc is a global marine services and specialist engineering provider. As part of the central marketing team, I am responsible for developing marketing activities for the Energy Division subsidiaries - ScanTech Offshore, Decommissioning, Fisher Offshore, and Subtech.

• End-to-end event management of global exhibitions, open days and lunch and learns from brief to delivery of materials and equipment by coordinating with multiple stakeholders, with clear objectives and KPIs
• Executed engaging promotional events that successfully attracted target audiences and potential customers
• Report on key marketing successes, areas for improvement, and new ideas to senior executives, demonstrating ROI
  Supporting the BD and sales team with effective marketing activities
  Develop marketing communications and promotional activities, with hands-on delivery
  Creation of marketing content for a variety of marketing channels, with clear value propositions
  Manage and maintain all digital marketing platforms, including website, social media, and the intranet
• Delivering regular internal communications, and quarterly employee townhalls
• Collaborated with the design team in creating visually appealing promotional materials, attracting more prospects.
• Facilitated cross-functional collaborations between departments leading to better project coordination
• Supporting the senior leadership with with personal assistant duties, reporting and creating high-impact presentations enabling informed decision-making

• Responsible for all marketing and events activities for Teledyne UK and Teledyne Oil & Gas, Daytona including specific projects within the wider Teledyne Marine Group.
• Planned and carried out successful marketing events and trade show appearances including DSEI in London, Subsea Expo in Aberdeen, TMTW in San Diego, Oceanology International in London, Global Sales Conference in Orlando, Tech Days, Open House and Golf Day at Trump International in Aberdeen.
• Coordinated marketing activity including public relations tasks, direct mail pieces, global trade shows, events, sales training, created and circulated the monthly Mariner newsletter and e-mail blasts.
• Spearheaded rebranding initiatives for the Abrerdeen site to boost brand awareness of Teledyne Marine's strength in the UK and realign marketing collateral
• Worked with marketing team and product line managers to create, deploy, and optimize effective campaigns for marine industry clients.
• Lead social media activities and helped build presence for Teledyne Marine on Twitter, Facebook, LinkedIn and Instagram.
• Boosted brand awareness with target customer demographics with social, print and email campaigns
• Manage the input and decision process to create artworks (and updates) for datasheets, brochures, web, and social media campaigns

• Responsible for all marketing and event-related activities within a four-partner practice business
• Develop and implement the practice's marketing strategy that strengthens the relationship with existing clients and attracts prospective new clients
• Planned and managed multiple client events, enhancing business opportunities and gaining financial investment in the practice. This included annual client conferences, golf day at Gleneagles, supercar days with Aston Martin, and collaborative events with professional connections
• Enhanced client servicing satisfaction ratings with database management, campaigns and client communications. To ensure the highest level of bespoke value-added service to existing and prospective clients
• Delivered detailed post-event reports for management review and future planning considerations.
• Liaised closely with PR agencies to generate positive media coverage for client-facing events
• Designed marketing strategy to define goals, objectives and target demographics.
• Established strong relationships with key influencers in the industry to increase brand presence.

• Responsible for the creation and implementation of the Harbro retail marketing strategy for 21 retail stores across Scotland, executing marketing campaigns and in-store events
• Planned and managed regional agricultural show attendance and sponsorship including The Royal Highland Show, Turriff Show, and business trade exhibitions across the UK
• Contributed to the planning and execution of marketing campaigns to raise awareness of key product lines
• Executed marketing campaigns to promote brand visibility and drive engagement
• Coordinated promotional events to enhance the brand and store visibility including farm, pet, equine brands and animal health
• Manage supplier product marketing promotions in-store, digital, and web where a monthly offer or promotion is available. Working with suppliers to negotiate bespoke Harbro offers i.e. gift with purchase to add value
• Identifying and coordinating all relevant internal resources required to participate or contribute to the planning, specification, creation or delivery of the campaign
• Enhanced customer loyalty with targeted email marketing
• Analysed consumer behaviour to tailor successful campaigns

• Responsible for the creation and delivery of an effective marketing strategy for Speratus Group portfolio of 10 restaurants, cocktail bars and nightclubs in Aberdeen and Edinburgh
• Established a marketing and events strategy for all venues aligned with the site operations plans and maximising exposure in Edinburgh Fringe, Aberdeen Oil Week, Fresher's Week and Christmas party nights
• Launched four new venues including brand development, venue theming and design, launch strategy, andentertaining food and drink influencers and bloggers. Including Copper Blossom on George Street in Edinburgh and The Boozy Cow franchise
• Effectively managed all marketing campaigns including web, social media management, Trip Advisor reviews, e-blasts, direct mail, advertising and sponsorship

• Responsible for the conference, events & marketing strategy, and sales pipeline. at Murrayfield Stadium including match day hospitality, concerts, 28 conference and event suites
• Proactively developed the conference, events, and meetings business for the stadium increasing revenue, conversion, and attendance significantly year-on-year
• Contributed to the marketing strategy and social media outreach initiatives, including content development and management
• Managed key accounts, resulting in consistent revenue generation.
• Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition
• Events planning and execution from set-up to tear down including guest management, coordinating vendors and hospitality agents
• Managing the production of marketing materials including hospitality and events brochure, e-blasts, advertising and press releases
• Generating new ideas to grow the business and enhance the revenue and profitability. Preparing tailored proposals and presentations, meeting clients and sponsors to negotiate sales of conferences, events and hospitality
• Identifying and proactively managed all potential prospect accounts, delivering new business and growth revenue targets