JOYE OYEKAN
London
Summary
UK leader and founding UK sales hire at Two (Sequoia-backed), building and leading a high-performing UK sales team across enterprise and mid-market segments. Achieved 150% quota attainment last year while closing strategic deals with LG, Hived, Choco, and Frupro. Expert in B2B payments and complex deal execution, with a strong track record of generating pipeline through outbound and strategic partnerships (eBay, Vodafone).
Overview
9
9
years of professional experience
Work history
UK Sales Leader
Two.inc
12.2021 - 04.2026
- Joined at Seed, 1'st hire in UK.
- Promoted from SDR Manager to lead UK Sales function
- Led team of AEs and SDRs across enterprise and mid-market segments.
- Delivered 150% quota attainment; drove ARR growth and revenue execution
- Closed key enterprise deals: LG, Hived, Choco, Victorian Plumbing
- Built pipeline via outbound and channel partnerships (eBay, Vodafone,)
- Managed strategic partner relationships including Santander
- Managed technical + credit risk workstreams to ensure deal go-live
- Deep expertise in B2B payments and complex deal structuring
SDR Lead
CB4
11.2019 - 12.2021
- Joined at Series B.
- Supported AE's and helped scale SDR function; improved qualification and conversion.
- Demo'd to enterprise prospects and qualified in/out.
SDR
Anaplan
06.2018 - 08.2019
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- 3 times top 3 SDR in EU.
SDR
Acquia
05.2017 - 06.2018
- Always hit outbound KPI's
- 3/4 quarters above target
- Successfully delivered on tasks within tight deadlines.
Education
LLB - Law
University of Hertfordshire
Skills
- Enterprise Sales
- Pipeline Generation
- Closing
- Leadership
- Partner Management
- B2B Payments
Timeline
UK Sales Leader
Two.inc
12.2021 - 04.2026
SDR Lead
CB4
11.2019 - 12.2021
SDR
Anaplan
06.2018 - 08.2019
SDR
Acquia
05.2017 - 06.2018
LLB - Law
University of Hertfordshire