Josselyn Nicole Valarezo De La Bastida
London
Summary
Seasoned SEO consultant and analyst with four years of experience driving measurable growth for B2B and service-based websites. Expert in on-page, off-page, and technical SEO, keyword research, content optimisation, and local SEO strategies. Proficient in SEMrush, Ahrefs, Sistrix, Google Keyword Planner, and WordPress (Elementor), with proven experience in developing AI search optimisation strategies using structured data (JSON-LD) to enhance brand visibility. Known for managing multiple client accounts, executing end-to-end SEO projects, and delivering significant improvements in organic traffic, search rankings, and engagement.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work history
SEO consultant
Marketers Agency Group
Barcelona, Spain
2022.05 - Current
- Led end-to-end seo projects across multiple client websites, ranging from small niche businesses to multinational accounts, delivering measurable growth in organic visibility (up to 1600%) and keyword rankings (over 600 keywords in top 10).
- Conducted keyword research and search intent analysis using Google Keyword Planner, SEMrush, Sistrix, and Ahrefs to plan and create SEO-optimised content for both transactional pages and informational blog content, improving organic traffic, CTR, and keyword rankings.
- Managed on-page, off-page, and technical SEO for B2B and service-based websites, increasing organic visibility and overall search performance.
- Developed AI search optimisation strategies through prompt analysis and structured data (JSON-LD), improving brand visibility across Google AI Overviews, AI Mode, and ChatGPT.
- Performed technical SEO audits, resolving issues identified in SEMrush and improving backlink quality through analysis and disavow strategies.
- Optimised WordPress websites using Elementor and implemented local SEO strategies (Google Business Profile, geo-targeted keywords, image geotagging) to strengthen local search presence.
Digital marketing intern
Linguist Point
London, England
2019.03 - 2019.09
- Analysed trends, demographics, and data to support marketing and sales initiatives.
- Maintained brand image across digital platforms in line with branding strategy.
- Updated website content regularly to enhance SEO ranking.
- Assisted in managing social media presence effectively.
- Created promotional materials, including brochures and infographics, to support marketing efforts.
- Wrote and posted relevant articles on WordPress, aligning with SEO strategy.
Education
Master of Business Administration - Marketing
Universitat Autónoma de Barcelona
Barcelona 2021.09 - 2022.06
Master of Arts - International Business Management with French
University of Greenwich
London 2017.09 - 2020.06
Skills
- SEO strategy & execution (On-page, Off-page, Technical) for B2B and service websites
- Keyword research & search intent analysis (SEMrush, Ahrefs, Sistrix, Google Keyword Planner)
- Technical SEO audits & issue resolution, backlink analysis & disavow strategies
- Content optimisation for organic traffic, CTR & rankings
- AI search optimisation & structured data (JSON-LD)
- WordPress (Elementor)
- Local SEO (Google Business Profile, Geo-targeting, Image geotagging)
- Project management & cross-client coordination
Languages
Spanish
Native
English
Fluent
Catalan
Advanced
French
Intermediate
Accomplishments
The Big Idea Challenge People's Choice Award 2016
Affiliations
- Travel and exploring different cultures
- Learning languages (self-learning Portuguese)
References
References available upon request.
Timeline
SEO consultant
Marketers Agency Group
2022.05 - Current
Master of Business Administration - Marketing
Universitat Autónoma de Barcelona
2021.09 - 2022.06
Digital marketing intern
Linguist Point
2019.03 - 2019.09
Master of Arts - International Business Management with French
University of Greenwich
2017.09 - 2020.06