Joshua Thomas Edwards
London,UK
Summary
Seasoned Account Executive with over seven years’ experience in exceeding targets within quota-carrying roles across high-growth, unicorn-level technology businesses. Proven track record of consistently driving revenue in complex sales environments, with experience navigating mid-market-level deals. Comfortable operating across multiple sales methodologies, including MEDDPICC, Challenger, Sandler and Gap Selling, and adapting approach to suit different buyers and buying cycles.
Overview
9
9
years of professional experience
Work history
Senior Mid-Market Account Executive
EmploymentHero
2024.07 - 2026.01
- Average Attainment: 109% (July 2024 - Present)
- Appointed directly by UK MD to lead the creation of an operational & strategic playbook to support scaling in Mid-Market.
- Closed leading brands with TCVs in excess of £200,000+ (Hyundai Motors UK).
- 3x Presidents Club.
Account Executive
EmploymentHero
2023.08 - 2024.07
- Average Attainment: 103% (February 2024 - July 2024)
- Achieved 16% of quota in Q1 2024, ranking as the #1 AE.
- Achieved a 40% close rate, 13% above average, leveraging value-based selling techniques
- 3x Presidents Club.
Account Executive
Personio
London, UK
2022.02 - 2023.08
- Average Attainment: 132% (February 2022 - August 2023)
- Recognised as the top-performing Account Executive in Northern Europe, H2 2022, with a 185% achievement of sales quota (CRO Recognition Post)
- Closed leading brands with TCVs in excess of £200,000+.
- 2x Presidents Club.
Account Executive & SDR Manager
Coniq
London, UK
2020.12 - 2022.02
- Attainment: 110% SDR Manager Target (2021-2022), 121% Direct Revenue Target (2021-2022)
- Generated over £3.4m in pipeline from a new product launch, achieving 110% of SDR pipeline creation targets.
- Rolled out MEDDPICC framework, shortening sales cycles by 22%
- Handpicked by CEO to lead Product-Market Fit (PMF) strategy.
Co-Founder
TheMedia.Agency
Bournemouth
2018.01 - 2021.01
- Attainment: 100%+ growth (2018-2019), Exceeded 2018 revenue targets by 10% (£40,000 surplus), Missed 2020 revenue targets by 25% (75% attainment in 2020).
- Co-founded TheMedia.Agency, driving strategic initiatives that led to 100%+ growth in the first year.
Senior Account Executive
Lead Forensics
Bournemouth/Portsmouth
2016.08 - 2018.01
- Attainment: 375% Ramp Target (August 2016 - EOY), 190% Target (2017-2018)
- Fastest promotion to Senior AE within 3 months, achieving roughly 330% of ramp target.
- Ranked 2nd in Top Revenue at 2017 company awards, competing among 120+ AEs.
Skills
- MEDDPICC
- Challenger
- Salesforce
- Sales Navigator
- Sales Forecasting
- GAP Selling
- Solution Selling
- Cold-Calling
- Negotiation
- Outreach
- B2B Sales
- Value-Based Selling
- Psychology
- Lead Generation
- Salesloft
- Hubspot
- Pipeline Management
References
References available upon request.
Timeline
Senior Mid-Market Account Executive
EmploymentHero
2024.07 - 2026.01
Account Executive
EmploymentHero
2023.08 - 2024.07
Account Executive
Personio
2022.02 - 2023.08
Account Executive & SDR Manager
Coniq
2020.12 - 2022.02
Co-Founder
TheMedia.Agency
2018.01 - 2021.01
Senior Account Executive
Lead Forensics
2016.08 - 2018.01