Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Training
Timeline
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Joshua Stanley

West byfleet

Summary

Results-driven Ecommerce Manager with over 10 years of experience enhancing online retail performance through innovative content strategies, promotional planning, and product optimization. Proven track record in launching and managing branded eCommerce stores for major entertainment clients, with a focus on revenue growth, user experience, SEO integration, and campaign performance. Expertise in fostering collaboration among diverse stakeholders across the UK market, including brand managers, marketing leads, and distribution partners. Committed to leveraging data-driven insights to drive strategic initiatives and achieve exceptional business outcomes.

Overview

12
12
years of professional experience

Work History

Ecommerce Store Manager

Universal Music Group (UMG)
04.2022 - 01.2025
  • Manage branded ecommerce stores for UMG artists, aligning new release and catalogue campaigns with SEO-optimized product and content strategies.
  • Collaborate closely with label marketing, PR, and tour managers to integrate ecommerce launches into wider visibility plans.
  • Own pre-sale product page builds and homepage merchandising across multiple storefronts.
  • Use sales and traffic reporting tools (including Google Analytics) to inform merchandising and identify gaps and opportunities.
  • Maintain catalogue relevance through themed sales and content strategies during low-activity periods.
  • Led multiple store launches, including pre-order rollouts and D2C experiences aligned with US/UK artist marketing cycles.

Brand Standards Coach

Coca-Cola Company / Costa Express
01.2021 - 01.2022
  • Led performance improvement initiatives across Costa Express retail outlets by using sales and hygiene data to refine local strategies.
  • Trained frontline staff on visual merchandising and brand compliance, translating data insights into targeted action plans.

ECommerce Account Manager

Online Entertainment Retailer
01.2016 - 01.2019
  • Drove £4M annual turnover within 18 months by building strategic promotional plans across music, video, books and toys.
  • Created SEO-optimized landing pages and seasonal campaigns to grow traffic and increase conversion.
  • Conducted weekly traffic and dwell time analysis to optimize featured content and boost user engagement.
  • Built relationships with distributors, publishers and brand partners to secure exclusive content and promotions.
  • Conducted comprehensive performance analyses of e-commerce accounts, leading to informed decision-making and optimization efforts.
  • Monitored industry trends, identifying opportunities for growth within the e-commerce landscape.

Store Promotions Planner

Entertainment Media Distributor
01.2013 - 01.2016
  • Developed cross-brand promotional themes and media-linked product bundles to support catalogue uplift.
  • Implemented SEO techniques in product metadata and descriptions to improve visibility.
  • Launched eBay's first music & video entertainment store; led store layout, categorization and keyword targeting.
  • Managed real-time promotional pivots based on celebrity events, media trends and competitor activity.

Education

A-Levels - History, Film, Media

Godalming College
Godlaming
01.2011

GCSEs - History, English, Math's, ICT, RS

Claremont Fancourt
Esher
01.2009

Skills

  • Ecommerce Strategy & Store Management
  • SEO Implementation & Traffic Growth
  • Affiliate Revenue Optimization
  • Promotional Campaign Planning
  • Google Analytics & Shopify CMS
  • Commercial & Seasonal Calendar Management
  • Product Lifecycle & Catalogue Oppertunites
  • Stakeholder & Cross-functional Collaboration
  • Team Leadership & Project Ownership
  • Multitasking and organization
  • Problem-solving
  • Customer service

Hobbies and Interests

Live music & theatre, Film trivia & cinema, Football & fitness, SEO & eCommerce trends

Training

  • Google Analytics
  • Shopify CMS
  • Microsoft Excel (Advanced), Word, PowerPoint
  • Sales & Negotiation Training
  • SEO planning & metadata optimization

Timeline

Ecommerce Store Manager

Universal Music Group (UMG)
04.2022 - 01.2025

Brand Standards Coach

Coca-Cola Company / Costa Express
01.2021 - 01.2022

ECommerce Account Manager

Online Entertainment Retailer
01.2016 - 01.2019

Store Promotions Planner

Entertainment Media Distributor
01.2013 - 01.2016

A-Levels - History, Film, Media

Godalming College

GCSEs - History, English, Math's, ICT, RS

Claremont Fancourt

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