JOSHUA OKYERE-DARKO
MANCHESTER,GREATER MANCHESTER
Summary
Innovative sales and marketing professional with over 10 years of experience driving business growth, improving processes, and developing high-performing teams across diverse industries. Proven track record in sales performance development, effectiveness management, and training implementation. Skilled in identifying growth opportunities, optimizing sales processes, fostering strong client relationships and achieving 10% average revenue growth and 22% increase in revenue hubs in the first year.
Overview
17
17
years of professional experience
9
9
years of post-secondary education
Work history
Zonal Sales Manager
Vodafone Ghana
Accra, Greater Accra - Ghana
2020.01 - 2023.09
- Developed and implemented comprehensive sales training programs, resulting in a 10% average revenue growth quarter-on-quarter and market expansion
- Conducted regular gap analyses to identify training needs and created tailored development plans for sales teams across multiple regions.
- Leveraged data analysis to grow retailers from 1,721 to 4,312 in first year.
- Optimized sales processes, leading to a 22% growth in revenue hubs and expansion from 17 to 38 hubs.
- Implemented digital marketing strategies to create and execute localized zonal agent contest with 95% participation rate
- Implemented post-training evaluation systems to measure effectiveness and drive continuous improvement.
- Recognized as Best Zonal Manager in Quarter 2 of 2020 for outstanding performance and team development.
- Conducted field visits and on-site coaching to ensure proper implementation of sales strategies and processes.
Sales Executive
Vodafone Ghana
Accra, Greater Accra
2019.05 - 2020.12
- Drove awareness through usage of sales policies and procedures across multiple business units.
• Assessed understanding and application of sales processes, identifying and addressing knowledge gaps through targeted training initiatives.
• Developed easy-to-use tools for planning, reporting, and selling to facilitate work of sales team.
• Leveraged data analysis to identify sales potential and support talent development within organization. - Demonstrated adaptability and analytical thinking by building strong, versatile, and results-oriented sales team of 50 members
- Applied these skills to develop and source strong pipeline of prospective clients and qualified leads, which became major accounts
- Showcased deep familiarity with distribution channels by exceeding sales and profit goal targets
- Delivered in-person sales presentations to prospective and existing customers, enhancing strong relationships with various business channels
- Stayed updated with telecommunication industry trends and insights during tenure, applying this knowledge to explore new business opportunities
- Ensured smooth transition from sales leads to conversion of accounts to clients
- Acted as main interface between customers and company on commercial matters, demonstrating strategic planning and thorough understanding of trade channels
- Managed existing relationships with current customers and partners through strong customer relationship management.
- Prioritised important tasks effectively under pressure situations ensuring seamless operations during peak times.
Sales Lead
Unicredit
Koforidua, Eastern Region - Ghana
2018.02 - 2019.03
- Exhibited strong leadership skills by achieving average of 107% loan portfolio and maintaining NPR of 9% while growing loan portfolio by 31%
- Influenced diverse teams to grow deposit portfolio from 2.1 million to 7.4 million cedis
- Demonstrated adaptability in various roles, earning recognition as best Relationship Officer at branch level and National Best Relationship Officer for branch and national levels
- Applied strong client relationship management skills to grow deposit portfolio from 127,000.00 to 4.8 million cedis
- Led team of sales professionals, focusing on performance improvement and skill development.
- Implemented strategic planning initiatives to explore new business opportunities and exceed sales targets.
- Acted as main interface between customers and company, demonstrating strong stakeholder management skills.
Customer Relationship Officer
Omnibank
Koforidua, Eastern Region - Ghana
2015.05 - 2018.01
- Employed strategic planning to grow loan portfolio from 98,000 to 1.89 million, showcasing ability to generate significant revenue growth through careful analysis and execution of financial strategies.
Sales Supervisor
Cismond Petroleum
Accra, Greater Accra - Ghana
2014.12 - 2015.12
- Optimised resource allocation for increased profits averaging 10%
- Enforced safety regulations to reduce workplace accidents to zero
- Investigated issues affecting group operations, prepared reports and helped correct problems.
- Developed organisational policies for administrative oversight and internal controls.
Accounts Officer
Gmet Microfinance, Koforidua
Koforidua, Eastern Region - Ghana
2013.11 - 2014.10
- Wrote engaging, entertaining and informative media scripts for different uses.
- Established rapport with clients to facilitate open communication lines.
- Built public relations strategies for broadened advertising scope.
- Cultivated long-term relationships with customers through consistent follow-up and exceptional service delivery achieving 80% sales target
Teaching Assistant (NSP)
Koforidua Polytechnic
Koforidua, Eastern Region - Ghana
2012.08 - 2013.10
- Research/Teaching Assistant Vice Rector -Marketing Department, Koforidua Technical University
- Kept class records current with attendance information and student grades.
- Performed administrative activities such as taking attendance, marking assignments and maintaining student records for class of 623 students
- Improved student engagement by utilising interactive learning techniques.
- Tutored students individually and in small groups to reinforce learning concepts from core subjects.
- Partnered with teachers to plan and execute lessons following school curriculum, objectives and philosophies.
Sales Assistant
JM distributors
Koforidua, Eastern Region - Ghana
2011.01 - 2012.06
- Served and assisted over 100 customers daily, handled cash Dealt with enquiries and complains
- Conducted stock checks, faced-up shelves and recorded out-of-stock items to fulfil customer demand.
- Handled high-pressure situations calmly, keeping store operation seamless during peak hours.
- Maintained knowledge of current sales promotions helping customers make informed buying decisions.
- Went above and beyond by helping customers to locate stock, making bespoke orders where possible.
Field Officer
Ghana Statistical Service
Koforidua, Eastern Region - Ghana
2010.12 - 2010.12
- Liaised with government officials for securing necessary permits and approvals.
- Monitored project progress meticulously, ensuring adherence to quality standards and timelines
Industrial Attaché - Sales and Marketing department
Akosombo Textiles Limited
Akosombo, Eastern Region - Ghana
2010.06 - 2010.08
- Collaborated efficiently with team members, improving 92% productivity.
- Handled daily requisition and inventory
Tutor
Harmony International School, Koforidua
Koforidua, Eastern Region - Ghana
2006.07 - 2007.12
- Planned lessons to target subject weaknesses and build skills within strengths.
- Taught English language to class of 41 students
- Completed periodic training to gain knowledge of emerging trends in education.
Education
Bachelor of Science - Marketing
Cape Coast University
Ghana 2016.09 - 2018.08
Higher National Diploma in Marketing - Marketing
Koforidua Technical University
Ghana 2009.09 - 2012.08
SSCE - General Arts
Koforidua Secondary Technical School
Ghana 2002.05 - 2005.07
Masters in digital marketing communication - Marketing
Manchester Metropolitan University
Manchester, England 2023.09 - 2024.09
Skills
- Team leadership and coaching
- Customer relationship management
- Sales Performance Development
- Training and Facilitation
- Technical sales understanding
- Effective cross cultural communication
- Negotiation prowess
- Stakeholder engagement
- Effectiveness Management
- Market Analysis and Strategy
- Strategic planning
- Public speaking
- Process Optimization
- Customer service orientation
Custom
- Affiliated to the National Supporters Union of Ghana
- Listening to Music
- Watching football
- Reading
Affiliations
- Gym enthusiast
- Football
- Reading of industry focused materials
Accomplishments
Best Zonal Manager, Quarter 2
Languages
English
Advanced
References
References available upon request.
Timeline
Masters in digital marketing communication - Marketing
Manchester Metropolitan University
2023.09 - 2024.09
Zonal Sales Manager
Vodafone Ghana
2020.01 - 2023.09
Sales Executive
Vodafone Ghana
2019.05 - 2020.12
Sales Lead
Unicredit
2018.02 - 2019.03
Bachelor of Science - Marketing
Cape Coast University
2016.09 - 2018.08
Customer Relationship Officer
Omnibank
2015.05 - 2018.01
Sales Supervisor
Cismond Petroleum
2014.12 - 2015.12
Accounts Officer
Gmet Microfinance, Koforidua
2013.11 - 2014.10
Teaching Assistant (NSP)
Koforidua Polytechnic
2012.08 - 2013.10
Sales Assistant
JM distributors
2011.01 - 2012.06
Field Officer
Ghana Statistical Service
2010.12 - 2010.12
Industrial Attaché - Sales and Marketing department
Akosombo Textiles Limited
2010.06 - 2010.08
Higher National Diploma in Marketing - Marketing
Koforidua Technical University
2009.09 - 2012.08
Tutor
Harmony International School, Koforidua
2006.07 - 2007.12
SSCE - General Arts
Koforidua Secondary Technical School
2002.05 - 2005.07