Joshua Lain-Fox
Pembroke,UK
Summary
Commercially driven Key Account Manager with a track record of owning, stabilising, and expanding enterprise SaaS accounts across logistics, retail, and data-driven environments. Experienced in managing complex, multi-stakeholder accounts end-to-end - from onboarding and implementation through to expansion, renewal, and long-term revenue growth. Strong focus on net revenue retention, account expansion, and commercial accountability, with a consistent ability to identify where data, workflows, and platform adoption can unlock additional value and revenue within existing customers. Particularly effective in high-pressure environments where accounts require recovery, restructuring, and clear commercial direction to deliver against revenue targets.
Overview
19
19
years of professional experience
Work history
Strategic Account Manager
SPS Commerce
2023.11 - 2026.05
- Own a portfolio of strategic retail and supply chain accounts, with full responsibility for account performance, expansion, and long-term retention across SPS’s data and EDI network.
- Key Responsibilities:
- Act as the primary commercial owner for key accounts, managing relationships across supply chain, procurement, IT, and executive stakeholders.
- Drive onboarding and adoption of SPS solutions, ensuring alignment between customer expectations and delivery teams.
- Build and execute structured account plans, including stakeholder mapping, expansion roadmaps, and renewal timelines.
- Run regular business reviews to demonstrate value, identify gaps, and position expansion opportunities.
- Selected Achievements:
- Delivered consistent account growth across portfolio, contributing to estimated 110–120% net revenue retention through expansion activity.
- Increased adoption of data-driven workflows by 30%+ across key accounts, improving operational visibility and reducing manual processes.
- Identified and converted expansion opportunities by repositioning SPS as a performance and data-enablement platform rather than a compliance tool.
- Built multi-threaded stakeholder relationships, significantly reducing churn risk across managed accounts.
New Partnerships Manager (assigned to WEM.io)
Excelerate360
2023.11 - 2026.05
- Operate in a hybrid capacity as part of Excelerate360’s commercial consultancy, supporting AI and SaaS clients through strategic partnership development and market expansion initiatives.
- Key Client Engagement — WEM.io
- AI-powered, no-code development platform enabling compliant, scalable automation across Healthcare, Finance, and Logistics.
- - Own US market expansion through relationship-led outreach to senior IT and Digital Transformation leaders (CTO, CIO, CDO).
- - Develop new partnership opportunities with SaaS, GTM, and data-driven companies exploring API integration and workflow automation.
- - Translate complex AI, compliance, and automation features into commercial ROI for prospective partners.
- - Collaborate with Product and Engineering to align technical feasibility and integration requirements.
- - Deliver compliant, scalable go-to-market messaging across verticals, improving SQL conversion rates and accelerating decision cycles.
- Additional Client Engagements:
- - Objective Group — Consultative campaigns with senior tech leaders around workforce and transformation partnerships.
- - Ecosmos — Supported ESG SaaS adoption through education-based engagement programs.
- - SPS Commerce — Expanded retail & supply chain digitalisation opportunities via automation partnerships.
- Selected Achievements:
- - Influenced and qualified six-figure partnership pipeline within first six months.
- - Introduced structured partner engagement framework improving meeting-to-SQL ratio.
- - Recognised internally for elevating client messaging to C-level, integration-driven language.
Partnerships Manager / Sales Development Lead
Excelerate360
2023.11 - 2026.05
- Deliver commercial growth across AI, SaaS, and data platform clients, with a focus on enterprise engagement, account development, and expansion strategy.
- Key Client: WEM.io (AI & Data Platform)
- Managed enterprise-level relationships, positioning AI and automation as revenue-generating capabilities.
- Worked cross-functionally with product and engineering to align platform capabilities with real-world use cases.
- Supported onboarding and early-stage account development to ensure long-term expansion potential.
- Key Achievements:
- Built and influenced a £500k+ pipeline within six months across AI and data-led opportunities.
- Improved conversion rates by 25–35% through commercially focused messaging and account engagement strategy.
- Developed a structured account engagement framework adopted across multiple campaigns.
- Additional Engagements:
- Objective Group - Engaged senior stakeholders on transformation initiatives aligned to operational efficiency.
- ECosmos Solutions - Positioned IoT and data solutions to drive measurable operational improvements.
Strategic Business Operations & Sales Partner (Non-Executive Capacity)
Boatshed Wales
2007.01 - 2025.06
- Worked directly with the Founder & CEO on business operations, digital transformation, and CRM optimisation for the UK’s & EMEA’s largest yacht brokerage.
- - Implemented data-driven marketing and customer retention strategies.
- - Continue to provide strategic oversight on client engagement and automation initiatives.
Non-Executive Director / Commercial & Operations Lead
Boatshed (BoatshedWales)
2007.01 - 2025.06
- Worked directly alongside Co-Founder and Managing Director Mike de Graaf, playing a central role in the commercial growth and operational development of Boatshed Wales over an extended period.
- Progressed from Operations Manager into a broad commercial and strategic role spanning sales, account management, marketing, and business operations.
- Key Responsibilities & Contributions:
- Managed end-to-end sales cycle, from lead generation through to deal close, including both online and in-person customer engagement.
- Owned and developed customer relationships, ensuring high levels of repeat business and referral-driven growth.
- Led day-to-day office operations, including pipeline management, reporting, and performance tracking.
- Introduced and evolved digital marketing strategies, including early adoption of social media and online customer engagement channels.
- Leveraged one of the largest first-party data sets in the market to improve targeting, conversion, and customer experience.
- Contributed to continuous improvement of internal systems, processes, and customer journey.
- Key Achievements:
- Consistently contributed to Boatshed Wales maintaining its position as a top-performing office across the network, achieving £1M+ annual revenue.
- Played a key role in driving sustained sales performance through a combination of strong account management, customer experience, and operational efficiency.
- Improved customer retention and repeat business through a more structured and data-led engagement approach.
- Developed a deep understanding of full commercial lifecycle management, from initial engagement through to long-term customer value.
Senior Business Development Executive (Account Lead – SAP CX)
EIMS
2022.09 - 2023.11
- Operated in a hybrid Account Manager / Account Lead capacity across enterprise SaaS clients, with ownership of campaign performance, pipeline generation, and stakeholder alignment.
- SAP Customer Experience (SAP CX) — Account Turnaround & Leadership Role
- Selected to lead the recovery of an underperforming SAP CX campaign with a £1M+ pipeline target.
- Took ownership of campaign strategy, redesigning outreach, messaging, and account engagement approach.
- Led a team of SDRs under the Account Director, acting as the central point of coordination between SAP stakeholders and delivery teams.
- Worked directly with SAP leadership, applying enterprise sales methodologies to campaign execution.
- Key Achievements:
- Recovered and exceeded the £1M+ pipeline target within six months, transforming overall campaign performance.
- Increased engagement and conversion rates significantly through restructuring of outreach and targeting strategy.
- Established a repeatable campaign framework that improved pipeline quality and consistency.
- Built strong relationships with SAP stakeholders, positioning the team as a trusted extension of their commercial function.
Business Development Executive / Senior BDR / Business Development Specialist
EIMS
2022.09 - 2023.11
- Advanced rapidly through multiple campaigns (SAP, Dell Boomi, BlackBerry) for consistently exceeding KPIs. Managed complex enterprise conversations focused on integration, data, and digital transformation initiatives.
- - Generated £1M+ in qualified pipeline within six months through precision outbound strategies.
- - Partnered with enterprise clients to identify data integration and automation opportunities.
- - Delivered workshops to align business and IT stakeholders on technical value propositions.
Education
Diploma - Digital Applications & Business Management
Greenhill Tenby
Diploma - Construction Management
Pembrokeshire College
A-Levels - Business Studies (including Business Strategy & Management), IT & Digital Applications
Greenhill Tenby
Skills
- Enterprise Account Ownership (End-to-End)
- Net Revenue Retention (NRR) & Expansion Strategy
- SaaS Platforms (Data, Integration, Automation)
- Logistics & Supply Chain Technology
- Account Turnaround & Revenue Recovery
- Stakeholder Mapping & Executive Engagement
- Onboarding & Implementation Alignment
- Quarterly Business Reviews (QBRs)
- Cross-Functional Coordination (Sales, Product, Engineering)
- Salesforce HubSpot LinkedIn Sales Navigator Outreach
- Microsoft 365 Google Workspace
- Data Platforms API & Integration Ecosystems
- Strategic partner recruitment
- Salesforce software mastery
- Competitive positioning
- Profit maximisation techniques
- Partner mapping
- Business development acumen
- Customer relationship management systems
- Digital marketing proficiency
- Partner retention strategies
- Technical product understanding
- Knowledge of crm systems
- Relationship Management
- Client retention strategies
- Product knowledge sharing
- Market trend analysis
- Data-driven decision-making
- Customer relationship management
Technology & Tools
CRM Systems (HubSpot, Salesforce) | LinkedIn Sales Navigator | Outreach | Microsoft 365 | Google Workspace | Data Prospecting & Enrichment Tools | SaaS & No-Code Platforms (WEM.io)
Recruiter Cover Blurb (for LJRecruitment)
Josh Lain-Fox is a commercially sharp Partnerships Manager with practical experience supporting AI-powered SaaS platforms in integration and API-driven growth. Currently leading US partnership initiatives for WEM.io through Excelerate360, Josh blends technical fluency with relationship-led sales execution — making him an excellent candidate for the API Partnerships Manager role at Ocean.io.
Professional Development
Enterprise SaaS sales methodologies, stakeholder management, and account strategy (SAP CX training)
Affiliations
- martim
Timeline
Strategic Account Manager
SPS Commerce
2023.11 - 2026.05
New Partnerships Manager (assigned to WEM.io)
Excelerate360
2023.11 - 2026.05
Partnerships Manager / Sales Development Lead
Excelerate360
2023.11 - 2026.05
Senior Business Development Executive (Account Lead – SAP CX)
EIMS
2022.09 - 2023.11
Business Development Executive / Senior BDR / Business Development Specialist
EIMS
2022.09 - 2023.11
Strategic Business Operations & Sales Partner (Non-Executive Capacity)
Boatshed Wales
2007.01 - 2025.06
Non-Executive Director / Commercial & Operations Lead
Boatshed (BoatshedWales)
2007.01 - 2025.06
Diploma - Construction Management
Pembrokeshire College
A-Levels - Business Studies (including Business Strategy & Management), IT & Digital Applications
Greenhill Tenby
Diploma - Digital Applications & Business Management
Greenhill Tenby