Creative strategist with expertise in developing and executing data-driven campaigns across Meta, Google, and TikTok. Skilled in copywriting, brand research, and client management, with a proven track record of scaling brands and driving engagement. Known for creating innovative strategies backed by data, consistently exceeding revenue goals and client expectations. Collaborative, adaptable, and committed to delivering high-impact solutions that support long-term business growth.
• Scaled brands of varying sizes incrementally month-over-month, with my highest account scaling 160% in one year due to creative based on data-backed research
• Strategize creative solutions to help clients reach their revenue goals each quarter
• Conceptualize ads and manage production from ideation to launch across multiple platforms
• Implement data-driven strategies and insights from past campaigns to optimize performance
• Create and present data-driven UGC briefs to inspire impactful content creation
• Collaborate closely with clients to ensure excellent client management, communication, and satisfaction
• Use performance metrics and insights to continuously refine ad strategies and concepts