Summary
Overview
Work History
Education
Skills
Websites
Timeline
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JOSHUA EUGENE SMITH

JOSHUA EUGENE SMITH

London

Summary

Creative strategist with expertise in developing and executing data-driven campaigns across Meta, Google, and TikTok. Skilled in copywriting, brand research, and client management, with a proven track record of scaling brands and driving engagement. Known for creating innovative strategies backed by data, consistently exceeding revenue goals and client expectations. Collaborative, adaptable, and committed to delivering high-impact solutions that support long-term business growth.

Overview

11
11
years of professional experience

Work History

Creative Strategist

Chief Detective
01.2023 - Current


• Scaled brands of varying sizes incrementally month-over-month, with my highest account scaling 160% in one year due to creative based on data-backed research

• Strategize creative solutions to help clients reach their revenue goals each quarter

• Conceptualize ads and manage production from ideation to launch across multiple platforms

• Implement data-driven strategies and insights from past campaigns to optimize performance

• Create and present data-driven UGC briefs to inspire impactful content creation

• Collaborate closely with clients to ensure excellent client management, communication, and satisfaction

• Use performance metrics and insights to continuously refine ad strategies and concepts

Social Media Consultant

Freelance Social Media Consulting
10.2019 - 01.2023
  • Developed customized social media strategies for over 65 clients, increasing engagement and brand visibility
  • Worked directly with clients to enhance their online presence and execute successful campaigns

Executive Assistant

GAP Beauty
10.2015 - 10.2019
  • Provided exceptional customer service for up to 30 clients each day (500+ repeat), maintained confidentiality, generated $10K daily, and traveled internationally with high-profile clients
  • Managed executive scheduling, communications, appointments, travel arrangements, and expenses
  • Hired and trained six administrative assistants, and maintained a go-to mentor relationship
  • Responded to every request, even the most trivial or inconvenient with grace and efficiency
  • Managed the office budget, purchased supplies, created invoices, and signed off on billings

CFO and Head of Digital Marketing

Kirb, Inc.
06.2014 - 08.2016
  • Researched the Los Angeles market, and developed an investor deck
  • Instrumental in finding an angel investment of $250K
  • Conceived and executed a brand story to ensure consistent marketing image
  • Negotiated marketing services that saved $11K over initial deal

Education

Oregon State University - Zoology/Animal Biology

Oregon State University

Skills

  • Branding & Marketing
  • Writing & Editing
  • Market Research
  • Digital Content Development
  • Strategic thinking
  • Audience engagement
  • Sales funnel optimization
  • Teamwork
  • Content Strategy
  • Influencer marketing
  • Paid advertising
  • Campaign planning

Timeline

Creative Strategist

Chief Detective
01.2023 - Current

Social Media Consultant

Freelance Social Media Consulting
10.2019 - 01.2023

Executive Assistant

GAP Beauty
10.2015 - 10.2019

CFO and Head of Digital Marketing

Kirb, Inc.
06.2014 - 08.2016

Oregon State University - Zoology/Animal Biology

Oregon State University
JOSHUA EUGENE SMITH