Summary
Overview
Work history
Skills
References
Timeline
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Josh Vinten-Hook

Josh Vinten-Hook

Swindon

Summary

Results-driven Performance Marketing Manager with over 5 years of experience leading user acquisition, retargeting, and monetisation strategies within the mobile and games industry. Proven success managing large-scale paid media campaigns across Meta, TikTok, Google Ads, and DSPs, with a focus on scaling efficiently and optimising for performance goals (CPI, ROAS, LTV). Highly skilled in creative iteration, audience segmentation, ASO, and leveraging attribution and analytics platforms (AppsFlyer, Singular, Google Analytics) to drive informed decisions. Adept at collaborating across creative, product, and leadership teams in fast-paced environments.

Overview

8
8
years of professional experience

Work history

UA Manager

Avid Games
Remote
10.2024 - 08.2025
  • Owned and executed user acquisition campaigns for mobile titles across multiple paid channels, ensuring efficient scaling and performance optimisation.
  • Managed campaign strategy and execution on Meta, TikTok, Google Ads, and DSPs.
  • Led creative briefing and testing process, working with design teams to iterate on high-performing ad assets.
  • Analysed campaign performance using AppsFlyer and internal analytics tools, refining audience segmentation and targeting strategies.
  • Developed and executed App Store Optimisation (ASO) strategies, enhancing app visibility and store conversion.
  • Reported weekly campaign insights to leadership, aligning UA efforts with business and product objectives.

Lead Growth Manager

Neon Play
Cirencester, Gloucestershire
07.2021 - 10.2024
  • Led full-funnel growth strategy for portfolio of mobile games, overseeing UA, monetisation, and ASO initiatives.
  • Directed cross-functional team covering media buying, creative production, and performance analysis.
  • Managed paid campaigns across major platforms, ensuring continuous optimisation for efficiency and growth.
  • Spearheaded creative testing frameworks, collaborating closely with designers to enhance engagement and conversion rates.
  • Utilised Singular and Google Analytics to derive actionable insights, improving campaign performance over time.
  • Partnered with product and leadership teams to align growth strategies with live operations and content updates.

UA & Monetisation Manager

Neon Play
Cirencester, Gloucestershire
08.2019 - 07.2021
  • Managed acquisition campaigns and monetisation strategies across multiple mobile titles.
  • Conducted competitor research and market analysis to inform targeting and creative approaches.
  • Implemented A/B testing processes to refine ad performance and user journey optimisations.
  • Oversaw campaign budgets, ensuring alignment with business targets and efficiency goals.

Data and Reporting Analyst

infinite Field Marketing
Swindon, Wiltshire
02.2018 - 08.2019
  • Developed SQL databases and Power BI dashboards to visualise marketing and field campaign performance.
  • Provided data-driven insights and reports to improve campaign strategy and stakeholder decision-making.

Skills

  • User Acquisition & Retargeting Strategy (Mobile & PC)
  • Paid Media Buying (Meta, TikTok, Google Ads, DSPs)
  • Attribution & Analytics (AppsFlyer, Singular, Google Analytics)
  • Creative Strategy & Performance Optimisation
  • App Store Optimisation (AppTweak, Store Listings)
  • Budget Management & ROI Focused Planning
  • Cross-functional Collaboration & Stakeholder Reporting
  • Team Mentorship & Leadership

References

References available upon request.

Timeline

UA Manager

Avid Games
10.2024 - 08.2025

Lead Growth Manager

Neon Play
07.2021 - 10.2024

UA & Monetisation Manager

Neon Play
08.2019 - 07.2021

Data and Reporting Analyst

infinite Field Marketing
02.2018 - 08.2019

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Josh Vinten-Hook