Josephine Robert

• Lead global implementation of brand standards across international markets, improving consistency across customer-facing, digital and commercial touchpoints.
• Managed the redesign of the Carey International website, shaping content hierarchy, visual identity, brand storytelling and user experience.
• Own social media strategy and day-to-day content execution across corporate channels, including planning, copywriting, creative briefing and performance optimisation.
• Build and deliver email marketing campaigns for priority US accounts requiring re-engagement, supporting retention, customer communication and commercial recovery.
• Develop brand assets, campaign toolkits and guidance for regional teams to improve execution quality, consistency and speed to market.
• Partner with US and global stakeholders across sales, operations and leadership to align brand activity with commercial priorities.
• Translate commercial priorities into clear brand and marketing actions, aligning stakeholders around consistent messaging and execution.

• Led Hellmann’s largest UEFA European Championship sponsorship campaign, delivering a fully integrated marketing strategy across brand, customer, digital and trade channels that exceeded performance KPIs.
• Developed customer-specific sales tools, pitch materials and commercial narratives to support new business opportunities, translating category insight and brand strategy into compelling propositions for potential customers.
• Supported pursuit-style activity by identifying customer needs, shaping value propositions and equipping sales teams with materials to strengthen pitch impact and help win business.
• Worked closely with sales, customer, agency and internal brand teams to align marketing activity with commercial priorities and customer growth opportunities.
• Directed the launch of the Jerry Can Ketchup SKU and campaign, refining future go-to-market processes and improving cross-functional execution.
• Supported the NRM programme for Hellmann’s Mayonnaise in UKI, contributing to growth strategy and pricing optimisation activity.
• Developed sustainability content for food service operators, including the Guardians of Grub initiative, strengthening customer engagement through purpose-led messaging.
• Led innovation projects shaping Hellmann’s future product portfolio and professional kitchen campaigns featuring Chef Thom Bateman.

• Managed seasonal promotions and product launches across food service channels, coordinating timelines, stakeholders and customer-facing activity.
• Collaborated with the Food Box Manufacturers team to assess growth potential, using market segmentation, customer insight and agency input to identify priority opportunities.
• Supported development of customer and agency briefs, including media expenditure scoping, proposition development and campaign planning.
• Delivered innovation briefs and commercial support materials for new portion formats, helping internal teams position products more effectively with customers.
• Investigated growth opportunities in food packaging through targeted segmentation and category analysis

• Delivered brand activations including the National Burger Awards.
• Managed the £140M snack meals category and launched vegan mayonnaise.
• Oversaw investment across dressings and front-of-house categories.
• London

• Managed marketing for premium spirits including Mount Gay Rum and Bruichladdich Scotch Whisky.
• Launched the Barbados Terrace pop-up experience with integrated PR, social and digital campaigns.
• Organised a national ambassador tour, training 50+ venues and launching limited editions.
• Delivered consumer events and secured media coverage through agency partnerships.
• London

• Forecasted luxury watch and jewellery trends.
• Presented packages to Burberry, Links of London.
• Hong Kong

• Supported creative direction for immersive dining experience featuring live orchestra and commissioned art.
• Hong Kong