JOSEPH SILVEIRA ASAMOAH
Summary
Dynamic leader and academic specialising in business and digital marketing. Expertise in identifying and implementing emerging trends to enhance educational experiences. Committed to fostering knowledge transfer and student engagement through innovative teaching methods. Additionally, I am motivated educator with a robust background in curriculum design and student supervision. Fosters deeper learning through project guidance and assessment moderation. Committed to enhancing educational practices and driving student success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
External Examiner
University of Portsmouth
11.2025 - Current
- Review of assessment processes to ensure effective sampling of student work.
- Confirm appropriate and consistent marking practices across assessments.
- Ensured standards align with those of peer institutions.
LECTURER (Module Lead /Year Tutor/Program Lead)
Manchester Metropolitan University
03.2022 - Current
- Support assessment review and moderation to ensure fairness, rigour, and alignment with learning outcomes.
- Designed, planned and taught lectures based on curriculum requirements and exams.
- Supervised student projects, facilitating progress and encouraging deeper learning through application.
- Assist in scrutinising student work samples to confirm that academic standards are upheld consistently.
- Provide constructive feedback to module teams based on mid-module and end-of-module survey results.
- Lead the design, development, and ongoing review of the L7 research supervision module.
- Allocate and manage supervisors to ensure appropriate subject expertise and manageable workloads.
PPC EXECUTIVE
Syria Relief
01.2020 - 10.2020
- Responsible for the management of the organizations Google Ad grant account to ensure it meets the policies and standards as required by Google, in addition to ensuring that it is optimized to receive the due revenue(donations) and donor traffic.
- Creating tailored MoM (Month on Month) and YoY (Year of Year) Reports based for Ad grant campaigns.
- Involved in the management of specific themed or seasonal Budget campaigns (i.e., Covid 19, Idlib Appeal, Ramadan and Qurbani etc.).
- Syria Relief are one of the leading Syria-focused charities in the world who provide lifesaving and life-changing support to millions of Syrians every year through emergency interventions, providing medical facilities, food, clean water, shelter, orphan support, protection, and education.
PAID SEARCH SPECIALIST
Perfume Click Ltd
08.2019 - 12.2019
- Created new campaigns and re-structured existing ones.
- Created tailored MoM (Month on Month) and YoY (Year of Year) Reports based on the campaign channels.
- Was responsible for budgeting, bid management and forecasting.
- Optimized and analyzed campaign performance tailored towards appropriate audiences, demographics, topics and placements for Display ads.
- Achieved MoM conversion rate increase and steadily decrease in the average CPA.
- Managed display advertising using Google display ads and Criteo.
- Perfume Click Ltd is an online retail company that deals in the sales of fragrances and are based in Trafford in Manchester.
VIDEO MARKETING CONSULTANT
Web Video Marketing (WebVM)
01.2014 - 01.2019
- Successfully audited, optimized and managed YouTube videos for TogetherMoney, Iceland, RugbyUnion, Iceland, CACI and Fujitsu.
- Successfully run video marketing campaigns for clients using LinkedIn, Twitter, Facebook, and Google AdWords for Video. Clients included Iceland and CACI Ltd.
- Successfully organized a video UX testing for Fujitsu. Methods included eye tracking and web questionnaire survey.
- Spearheaded talks on video marketing strategy and YouTube management in workshops organized by interactive video labs.
- Internally involved in all digital marketing strategy.
- Web Video Marketing (WebVM) is a video production and video marketing agency that helps brands, creators and agencies to improve the quality, performance and ROI of the video content.
PPC EXECUTIVE ASSISTANT
LateRooms
01.2013 - 12.2013
- Created Daily, MTD (Month to Date) and YoY (Year of Year) Reports entailing key KPI's.
- Helped optimize and analyze campaign performance. Achieved MoM conversion rate increase and steadily decline in CPC.
- Involved and spearheaded Portfolio, Campaign, Ad level and keyword Analysis (Top Cost and Worst Profits Campaigns), Pre/Post optimization analysis, Mobile Bid Adjustments Analysis, Post Sitelinks Analysis, keyword research etc.
- Adviced and put across findings during meetings in relation to WoW (Week on Week) and YoY (Year on Year) key performance metrics.
- LateRooms Ltd is a hotel reservation website providing discounted information on hotels throughout the globe.
Education
BSC MANAGEMENT IN INFORMATION SYSTEMS (MIS) - Information Systems
ASHESI UNIVERSITY
GHANA01-2008
POSTGRADUATE CERTIFICATE IN LEARNING AND TEACHING IN HIGHER EDUCATION - Education
MANCHESTER METROPOLITAN UNIVERSITY
01-2023
PHD DIGITAL MARKETING - Marketing
UNIVERSITY OF SALFORD
UK01-2020
MSC MANAGING IN INFORMATION TECHNOLOGY - Information Systems
UNIVERSITY OF SALFORD
UK01-2010
PGDIP IN MANAGEMENT - Management
INTO MANCHESTER
UK01-2009
Skills
- Paid search
- Web Analytics
- SEO
- Affiliate marketing
- Influencer and Social Media Marketing
- Email Marketing
- AI for Marketing
- Inferential statistics
- Descriptive statistics
- Qualitative analysis
Certification
- Google Analytics 4
- Google Ads Search
- Google Ads Measurement
- Google Display
- Google Video ads
- SemRush
- LinkedIn Certs
Affiliations
- Fellow of the Higher Education Academy (FHEA)
- Acad. Marketing Science (AMS)
- United Kingdom Academy for Information Systems (UKAIS)
- Institute of Digital Marketing (IDM)
Social Media Profiles
- @jasamoah
- linkedin.com/in/josephasamoah
Modules Taught
- Marketing in Practice
- Digital Marketing Essentials
- Digital Marketing Professional
- Digital Measurement and Evaluation
- Conversion and UX
- Internal Marketing Strategy
- Conversion strategy
- Retention and Relationships
- Content Marketing Strategy
- Digital Marketing Practice
- Strategy for Digital
Timeline
External Examiner
University of Portsmouth
11.2025 - Current
LECTURER (Module Lead /Year Tutor/Program Lead)
Manchester Metropolitan University
03.2022 - Current
PPC EXECUTIVE
Syria Relief
01.2020 - 10.2020
PAID SEARCH SPECIALIST
Perfume Click Ltd
08.2019 - 12.2019
VIDEO MARKETING CONSULTANT
Web Video Marketing (WebVM)
01.2014 - 01.2019
PPC EXECUTIVE ASSISTANT
LateRooms
01.2013 - 12.2013
BSC MANAGEMENT IN INFORMATION SYSTEMS (MIS) - Information Systems
ASHESI UNIVERSITY
POSTGRADUATE CERTIFICATE IN LEARNING AND TEACHING IN HIGHER EDUCATION - Education
MANCHESTER METROPOLITAN UNIVERSITY
PHD DIGITAL MARKETING - Marketing
UNIVERSITY OF SALFORD
MSC MANAGING IN INFORMATION TECHNOLOGY - Information Systems
UNIVERSITY OF SALFORD
PGDIP IN MANAGEMENT - Management
INTO MANCHESTER