Joseph Rinaldi
Amesbury,Wiltshire
Summary
With over 20 years of experience leading successful distributor networks across the UK and Europe, I specialise in building high-performing, scalable sales structures in competitive markets. Most recently, I expanded a European distributor network from one to eighteen partners within three years, leading and developing a team of country managers to deliver sustained growth. My expertise lies in identifying strategic business opportunities, implementing effective sales and market strategies, and cultivating strong, trust-based relationships with suppliers, clients, and internal teams. I am driven by winning new business, strengthening market presence, and consistently exceeding performance objectives.
Overview
39
39
years of professional experience
1
1
Certification
Work history
Regional Sales Manager UK
Emtez Group (Romold, Fluvial, LithiumVault)
09.2025 - 02.2026
- Promote a diverse product portfolio, including best-in-class steel storage units, innovative flood defence and lithium battery storage systems.
- Identify opportunities across multiple sectors such as Construction, Local Government, Industrial, Pharmaceutical, and Logistics.
- Manage both short- and long-cycle sales, ensuring consistent revenue flow and pipeline balance.
- Develop a deep understanding of product benefits, market trends, and competitive positioning to articulate strong value propositions.
- Used multi-source data to determine sales and delivery terms for products and services.
Business Development Manager - Europe
Chem Arrow Corporation
03.2018 - 09.2025
- Build & define the sales strategy for Europe.
- Manage 4 x European Business Managers & Distributors across twelve countries.
- Identified market trends, resulting in enhanced product offerings.
- Train and mentor Distributor representatives to enhance their skills.
- Negotiate contracts and close deals with key clients and partners.
- Ensure customer satisfaction by addressing concerns and providing solutions.
- Recent Clients include Delonghi (ROM), Carrier Group (ESP), Rhinemetal (IT), Airbus (FR) and Skoda (CZ)
UK & Export Sales Manager
Avonwood Developments Ltd
05.2013 - 03.2018
- Global responsibility for Proximity Warning Systems sales.
- Customers included Exxon Mobil (Houston) Schlumberger (Dubai) Sibelco (UK & AUS) APT Ports (Chile).
- Developed robust client relationships for improved business growth.
Regional Sales Manager
Brady Corporation (Scafftag)
01.2006 - 04.2013
- First sales region to adopt selling through Distributor networks into BP, Cape, Carillion.
Facilities Manager – Asda (Walmart)
City Facilities Management Holdings Ltd
01.2004 - 01.2006
- Managed teams within engineering and facilities.
National Outlet Manager
Remainders Ltd (The Works)
01.1999 - 01.2004
- Responsible for 23 Outlets Nationwide including acquisition and integration of other retail outlets.
Area Manager
British Shoe Corporation
01.1987 - 01.1999
- Management roles across the South of England within Saxone, Dolcis and Shoe City formats.
- Youngest UK Manager within BSC at 17 years 2 months old.
Education
Prospect School
Reading, BerkshireA-Levels - Business Administration
Reading College
BerkshireSkills
- Distribution channel understanding
- Digital marketing understanding
- Strategic selling training
- Product presentation mastery
- Pricing strategy adaptability
- Competitor awareness
- Communication proficiency
- Target achievement drive
- Business development
- Co-branding relationships
- Smart negotiation techniques
- Sales cycle management
- Revenue growth strategies
- Pipeline Management
- Sales team leadership
Personal Details
- Based – Wiltshire
- DOB – 23/01/70
Professional References
Available on request
Certification
- Industrial Lubricants Technical - CAE, Irwindale, California
- Sales Negotiation - Brady Corp, Chicago
- Scaffold Safety Level 1 - Daventry
Timeline
Regional Sales Manager UK
Emtez Group (Romold, Fluvial, LithiumVault)
09.2025 - 02.2026
Business Development Manager - Europe
Chem Arrow Corporation
03.2018 - 09.2025
UK & Export Sales Manager
Avonwood Developments Ltd
05.2013 - 03.2018
Regional Sales Manager
Brady Corporation (Scafftag)
01.2006 - 04.2013
Facilities Manager – Asda (Walmart)
City Facilities Management Holdings Ltd
01.2004 - 01.2006
National Outlet Manager
Remainders Ltd (The Works)
01.1999 - 01.2004
Area Manager
British Shoe Corporation
01.1987 - 01.1999
Prospect School
A-Levels - Business Administration
Reading College