Summary
Overview
Work History
Education
Skills
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Interests
Certification
Languages
Timeline
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Joseph Passchier

Joseph Passchier

Dublin,Ireland

Summary

Creative content producer and social media specialist with expertise in video production, graphic and web design, as well as creative strategy. With over 5 million views and a proven record of driving social media growth, I bring a strategic trend-driven approach to content creation. My local and international experience has made me adaptable to diverse environments and sharpened my communication skills. Through both personal and professional channels, I’ve generated significant brand engagement and sales with innovative, counter-intuitive approaches.

Overview

3
3
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work History

Marketing Specialist (Contract)

Dublin City University
Dublin, Ireland
09.2023 - 09.2024

Company Overview: Trispace Campus Properties

  • Boosted brand awareness by organising and executing effective marketing campaigns
  • Managed several different social media accounts
  • Designed promotional, informational, and directional posters for campus
  • Produced static and animated online menus for digital platforms
  • Captured, edited, and produced photos and videos for promotional content
  • Updated and maintained Google Business Profiles
  • Coordinated with students and societies for collaboration posts on promotional content


Key Achievements

  • Increased Londis DCU TikTok following by over 1000%, with restaurant and merch Instagram growth exceeding 200% and 80% after four years of slow progress
  • Achieved over 4,500,000 views across all social media accounts
  • Garnered over 500,000 likes over all social media accounts
  • Increased gym inquiries by 200% within a month
  • Surpassed industry engagement benchmarks, with average daily story views at 5x the average
  • Directed 2000 views to the online merch store, driving traffic and sales

Marketing Intern

Run in the Dark / Mark Pollock Foundation
02.2023 - 04.2023
  • Created and optimised engaging content across blogs, emails, and social media for consistent quality
  • Scheduled posts with Social Pilot, developed TikTok content calendars, and reviewed performance to boost engagement
  • Researched podcast pitches and influencer outreach to drive community engagement
  • Revamped the company’s TikTok, increasing followers by over 200%
  • Authored the two top-ranking blogs for SEO performance
  • Created a presentation on 40+ global podcasts aligned with brand goals
  • Demonstrated exceptional editing skills, refining a year's worth of marketing materials, including emails and social media posts


Key Achievements

  • Revamped the company’s TikTok, increasing followers by over 200%
  • Authored the two top-ranking blogs for SEO performance.
  • Created a presentation on 40+ global podcasts aligned with brand goals.
  • Demonstrated exceptional editing skills, refining a year's worth of marketing materials, including emails and social media posts.

Copywriter and Marketing Assistant

AFDA
Cape Town
03.2022 - 02.2023
  • Created persuasive website copies to drive sales
  • Managed and optimised the company’s Google profiles for accurate customer information
  • Conducted research and implemented SEO improvements to enhance keyword performance
  • Analysed social media performance and provided actionable reports to optimise strategies
  • Improved the website’s Lighthouse Performance score from 46% to 70% through research drive changes
  • Populated the company's Google profiles, enhancing online presence and providing accurate customer information
  • Boosted Google rankings for established and untapped keywords, increasing visibility, and reach


Key achievements

  • Improved the website’s Lighthouse Performance score from 46% to 70% through research drive changes.
  • Populated the company's Google profiles, enhancing online presence and providing accurate customer information.
  • Boosted Google rankings for established and untapped keywords, increasing visibility, and reach.

Education

BA - Motion Picture Medium (Video Production), Screenwriting

AFDA
02.2019 - 12.2021

Certificates - Figma, Wix, Canva, CapCut, Content Marketing, and more

LinkedIn Learning, Coursera, Udemy, TikTok Academy

Skills

  • Figma
  • Wix
  • WordPress
  • Canva
  • Microsoft Office Suite
  • Digital marketing
  • Content Creation
  • Video shooting and editing
  • Social media marketing
  • Marketing strategy development
  • SEO marketing

Interests

  • Creative writing
  • Content creation
  • Weightlifting
  • Endurance sports
  • Cooking
  • Travelling

Certification

CrossFit Level 1 Trainer | CrossFit International

Basic Life Support Course | American Heart Association

Languages

English
Native
Spanish
Beginner

Timeline

Marketing Specialist (Contract)

Dublin City University
09.2023 - 09.2024

Marketing Intern

Run in the Dark / Mark Pollock Foundation
02.2023 - 04.2023

Copywriter and Marketing Assistant

AFDA
03.2022 - 02.2023

BA - Motion Picture Medium (Video Production), Screenwriting

AFDA
02.2019 - 12.2021

Certificates - Figma, Wix, Canva, CapCut, Content Marketing, and more

LinkedIn Learning, Coursera, Udemy, TikTok Academy

CrossFit Level 1 Trainer | CrossFit International

Basic Life Support Course | American Heart Association

Joseph Passchier